Industry Awareness Report: Analysis of Procter & Gamble, Singapore

This report provides an in-depth analysis of Procter & Gamble, Singapore, focusing on industry awareness. It begins with an executive summary outlining the report's objectives and content, followed by an introduction to industry awareness and its significance. The report then offers an overview of Procter & Gamble, Singapore, detailing its establishment, operational activities, and contribution to the parent company. It explores the company's purpose, mission, and vision, emphasizing its commitment to providing quality products and improving lifestyles. The report also examines recently launched products like Tide Pods and Gillette Fusion, and discusses the competitive landscape, highlighting key rivals and Procter & Gamble's success factors. Furthermore, it delves into the company's target groups, including young students and older consumers, and includes a phone conversation with a Human Resource Manager, shedding light on challenges, strengths, future success factors, and hiring practices. The report concludes by summarizing Procter & Gamble's achievements and its dedication to innovation and customer satisfaction.

Running head: INDUSTRY AWARENESS
INDUSTRY AWARENESS
Name of the University
Name of the Student
Author note

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EXECUTIVE SUMMARY
The purpose of this report is to give an idea about the concept of industrial awareness and its
characteristics. A detailed discussion about industrial awareness and its important concepts
has been provided in this report. In addition to this, a brief discussion of the renowned
company- Proctor and Gamble and the various corporate concepts of the company such as its
purpose, vision, scheme of launching new products, prevailing competition and an telephonic
conversation has been attempted in this report. The report concludes with the fact that Procter
and Gamble focuses on creating innovative and smart products to satisfy the needs of their
customers. It is highly recommended that Procter and Gamble must maintain its success
factors of innovation and creativity, so that it can triumphantly spread its business operations
to the other countries of Asia as well.

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Table of Contents
Introduction................................................................................................................................3
An Overview of Procter and Gamble, Singapore:-................................................................3
Purpose, Mission and Vision of Procter and Gamble, Singapore:-........................................3
The Newly Launched Products of Procter and Gamble, Singapore:-....................................4
Competition of Procter and Gamble, Singapore with the other rival consumer goods
industries:-..............................................................................................................................4
The Target Group of Procter and Gamble, Singapore:-.........................................................5
Phone Conversation...............................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Industry awareness is a new discipline, which teaches people, who are interested in
the art of management about the effects of social, financial and societal influence on the
corporate and business style of a company (Carroll & Buchholtz, 2014). Procter and Gamble,
Singapore is the chosen industry for this industry awareness report. Procter and Gamble,
Singapore has been founded in the year 1987 under the assistance of its American parent
company. From then on, the journey of Procter and Gamble, Singapore has been marked with
exceptional finesse and profitability. This is because in the recent business surveys, Procter
and Gamble, Singapore have shown remarkable progress in the product sales ratio.
An Overview of Procter and Gamble, Singapore:-
Procter and Gamble, Singapore manages the operational activities of the region of
Asia-Pacific from the city of Singapore. Procter and Gamble, Singapore has been so
successful in its business arena, that it has been further delegated with the additional prestige
of being the intercontinental headquarters of the original Procter and Gamble Company’s
many new innovative brands. Procter and Gamble, Singapore are reported to contribute
massively to the sales quality of the original Procter and Gamble Company by selling twenty
to thirty billion dollar brands successfully (Barel, Paye & Maibach, 2014). Apart from this,
Procter and Gamble, Singapore serve a whopping five to six billion of customers in the Asia-
Pacific region alone. Therefore, it can be clearly assumed that the study of Procter and
Gamble would certainly make a brilliant industrial awareness report
Purpose, Mission and Vision of Procter and Gamble, Singapore:-
The purpose and mission of Procter and Gamble, Singapore is to supply good quality
products and services at economical prices to their loyal customers for time immemorial.
Resultantly, this will lead to the satisfaction of the consumers (Chernev & Blair, 2015). The

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optimum satisfaction level of the customers will induce the customers to contribute to the
amplification of the efficiency, profitability ratio and the goodwill of the Procter and Gamble,
Singapore. Procter and Gamble, Singapore wants to improve the lifestyle of all the people
around the world in the most efficient and elegant way (Dermol, 2012). Ultimately, the
mission of Procter and Gamble, Singapore is to reach to the upper echelons of becoming the
topmost renowned consumer goods organization, all over the world.
The Newly Launched Products of Procter and Gamble, Singapore:-
Procter and Gamble, Singapore has always surprised its customers and its
competitors, by launching new eye-catching products and services. Recently, Procter and
Gamble have launched many new products such as-
 Tide Pods. Tide Pods is an innovative product launched by Procter and
Gamble, Singapore. Tide Pods helps in the quantification and wrapping of
laundry cleanser.
 Gillette Fusion. Gillette Fusion is an extra blade razor, which has made the
early morning job of millions of men much easier.
 Pampers Swaddlers. Pamper Swaddlers is the third newest product launched
by Procter and Gamble, Singapore.
 Other products are Bounty, Lenor, Olay eyes, Luvs diapers and many others.
Competition of Procter and Gamble, Singapore with the other rival consumer goods
industries:-
In the market area, Procter and Gamble, Singapore has some strong competitors,
namely Neutrogena, Amway Corporations, Maybelline and others. In the recent surveys, it is
projected clearly that in the consumer satisfaction rate, market share and profitability rate,
Procter and Gamble, Singapore is far ahead then the other consumer goods company in the

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Asia-Pacific zone of the world. The immeasurable success of Procter and Gamble, Singapore,
can be attributed to many factors (Porter & Heppelmann, 2014). The most important of them
all is the strong network of Procter and Gamble, Singapore. Unlike the other consumer goods
companies, Procter and Gamble, Singapore has its own wholesale centre, where only the sale
of Procter and Gamble goods are the top priority. The marketing influence of Procter and
Gamble, Singapore is unparallel. Unlike the other consumer goods companies of Neutrogena
and Amway, Procter and Gamble, Singapore maintains the largest and the biggest sample
provision scheme in the market. The last but not the least the quality and the durability of the
cost effective products of Procter and Gamble, Singapore have made it, the top winner,
amongst the other competitors (Kirzner, 2015).
The Target Group of Procter and Gamble, Singapore:-
Procter and Gamble, Singapore follow a comprehensive target group market. The
target group of Procter and Gamble, Singapore ranges from the young college-going students
to the aged people past 50 years. The youngsters are more interested to buy the new
technology driven products which can be bought from the e-catalog system, while the older
segment of people are more inclined to buy traditional goods which has been in the shelves of
Procter and Gamble for years. In the Asia-pacific region, the target group of 50 past people
holds major importance (Riefler, Diamantopoulos & Siguaw, 2012). Another important thing
to be noted in the target group of Procter and Gamble, Singapore is the impact of the female
buyers. The various consumer goods products of Procter and Gamble are targeted to women
since women are the most loyal and sincere buyers of lotion products, shampoos, and
cleansers and other skin and health care products (Biesterbos et al., 2013).

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Phone Conversation
The Human Resource Manager of Procter and Gamble, Singapore has been chosen for
the telephonic conversation.
The Interviewer- What are some of the shortcomings or challenges Procter and
Gamble, Singapore is facing currently?
The HR Manager- Procter and Gamble has always been a consistent performer in the
market. However, at present, due to some stiff competition from our competitors, Procter and
Gamble needs to launch new products in the market to maintain the uniformity in the market
share and the profits.
The Interviewer- Mention some of the strengths or opportunities of Procter and
Gamble, Singapore?
The HR Manager- Delivering superior quality of personal care and hygiene products
has always been the strong forte of Procter and Gamble, Singapore. Moreover, the concept of
the maintenance of personal care and appearance of the people, especially of the young
generation, has doubled over the years. This indeed looks promising for our company.
The Interviewer- Please state the factors that will affect the consistent success of your
business in the future?
The HR Manager- Market Segmentation is the key to our business’s success in the
future. Targeting the specific groups and selling them the right products will help to sustain
our consumer satisfaction rate as well.
The Interviewer- What skills do you look for when you hire fresh graduates?

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The HR Manager- At Procter and Gamble, Singapore, skills such as innovation,
creativity, good communication skills, participative and encouraging attitude and a quick
aptitude to learn are very much valued. We actively look for such skills when we look to hire
fresh graduates at our company.
Conclusion
Conclusively, it can be said that Procter and Gamble, Singapore had made a fantastic
study for this industrial awareness report. Procter and Gamble, Singapore has been a popular
face of reliable personal hygiene and care products for years in the Asia-pacific region and
will continue to do so with success in the upcoming future. The main driving factor of Procter
and Gamble, Singapore is its ability to launch strong, competitive and innovative products
and services in the market. The people employed with Procter and Gamble are an important
factor in the success of Procter and Gamble, Singapore as they have been working
dedicatedly and zealously to maintain the growth and prosperity of their company.

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References
Barel, A. O., Paye, M., & Maibach, H. I. (Eds.). (2014). Handbook of cosmetic science and
technology. CRC Press.
Biesterbos, J. W., Dudzina, T., Delmaar, C. J., Bakker, M. I., Russel, F. G., von Goetz, N., ...
& Roeleveld, N. (2013). Usage patterns of personal care products: important factors
for exposure assessment. Food and chemical toxicology, 55, 8-17.
Carroll, A., & Buchholtz, A. (2014). Business and society: Ethics, sustainability, and
stakeholder management. Nelson Education.
Chernev, A., & Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate
social responsibility. Journal of Consumer Research, 41(6), 1412-1425.
Dermol, V. (2012). Relationship between mission statement and company
performance. Annals of the Alexandru Ioan Cuza University-Economics, 59(1), 321-
336.
Kirzner, I. M. (2015). Competition and entrepreneurship. University of Chicago press.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming
competition. Harvard Business Review, 92(11), 64-88.
Riefler, P., Diamantopoulos, A., & Siguaw, J. A. (2012). Cosmopolitan consumers as a target
group for segmentation. Journal of International Business Studies, 43(3), 285-305.