This report presents a comprehensive analysis of consumer awareness, knowledge, and practices concerning fresh produce, encompassing both unpackaged and pre-packaged fruits and vegetables. The study delves into the importance of fresh produce in a healthy diet, highlighting its role in disease prevention and overall well-being. It explores the potential risks associated with foodborne illnesses linked to fresh produce, including contamination sources and contributing factors. The research investigates consumer behaviors, including purchasing habits, washing practices, and the impact of education on improving knowledge and safety measures. The report also examines government programs and the role of bacterial pathogens in foodborne illnesses, emphasizing the importance of hand hygiene and food safety guidelines. The findings aim to identify gaps in consumer awareness, propose strategies to mitigate foodborne illness risks, and provide insights for future research and policy development within the Australian context.