This report examines the commercial funnel, emphasizing its role in attracting customers, converting them into buyers, and ensuring their satisfaction. It details the new product development process, using Samsung as a case study, including idea generation, screening, evaluation, development, and commercialization. The report further presents a business case for Samsung, focusing on launching LED bulb lamps, and includes an executive summary, vision, mission, objectives, situation analysis (SWOT), and financial projections. Finally, it explores various funding options, such as family and friends, bank loans, and angel investors, highlighting their relevance for product development and marketing. The conclusion summarizes the importance of the new product development process for launching successful products.
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