MGMT 651 - Production and Procurement: Connecting Customer Needs Essay

This essay delves into the critical relationship between customer needs and product design, specifically within the context of the aviation and aerospace industry. It begins by identifying key challenges such as market pressure, poor interactions, lack of collaboration, and resistance to change within the spectacle industry, which serves as the case study. The essay then proposes a range of solutions, including organizational training, strategic guidelines, and improved communication infrastructure to address these challenges. It emphasizes the importance of strategic fit in terms of market, management, and operations, and highlights the application of models such as CPM and value engineering. The essay also examines the role of business models like project crashing to enhance efficiency and cost-effectiveness. Overall, the analysis underscores the need for a collaborative approach and organizational change to effectively meet customer needs and drive successful product development within the industry.

Assignment Essay: Connecting Customer Needs in Product Design
Module 2
MGMT 651 Production and Procurement in the Aviation and
Aerospace Industry
University Name
Student Name:
Student ID Number:
Submission Date:

CONTENTS
CONNECTING CUSTOMER NEEDS IN PRODUCT DESIGN..................................................1
REFERENCES................................................................................................................................3

CONNECTING CUSTOMER NEEDS IN PRODUCT DESIGN
As per the given case, following challenges have been introduced to the spectacle industry.
 Market pressure
 Poor interactions
 Lack of collaborative relationship
 Poor collaboration between company and suppliers
 Unacceptability for change
There are certain principles that can be adopted to minimise the above mention issues with the
given case.
The most significant issue of market pressure can be handled by providing organisational
strength through the application of different training sessions. Strategic guidelines directed by
EU can be adopted by Italic spectacle industry to reduce the pressure exerted by EU. Strategic
development of future plans as per the demands of designers, manufacturers, suppliers and
stakeholders should be recognised to cope up with market pressure.
The issues related to internal for external collaboration between employees competitors
and chain of suppliers can be reduced by making your organisation strategic fit in terms of
market, management as well as operations (Martini, 2018). For market fit the company tend to
have desired relationship with the manufacturers, suppliers and other distributors. While a
balanced management and operational fit would drive all business process in a strategic way.
Similarly, the issue of resistance to change by the employees of industry can be minimised or
controlled by application of suitable management fit programs, counselling and open
communication.
Furthermore, by the application of model such as CPM, can be used to strengthen
relationship and bounding of network working together (Wang & Hsieh, 2018). With the help of
proper network planning model such as time cost framework, Italian spectacle industry main
generate desired revenue by competing with suitable cost in the market. By the application of
sensitivity analysis, the financial stability of the industry would be improved.
The major issue identified in the case is generally related to the communication gaps
among employees, employers, suppliers and other shareholders. Strong communication
infrastructure can be set up by the involvement of developing technologies and IT infrastructure.
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It can be said that some principal issues of the case are interlinked with each other. Such
as the strategy of new product development and design of the industry is weak due to poor
collaboration working relationship among designers, manufacturers of the product. To make a
suitable strategy of product development a collaborative approach and organisational change is
necessary for the industry.
By the application of value engineering and its components, industry would be able to
manufacture new designs of spectacles with a cost effective approach and resources (Bakshi,
2019). The principles of value analysis would be able to generate detailed outlet for industry to
develop desired business plans and products as per the market demand.
Application of business model such as project crashing would be helpful for the industry
in terms of cost as well as time effectiveness. By the help of this model, tea manufacturers and
designers can be specifically concentrating towards the most elementary e part of product
development in a short span of time.
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REFERENCES
Bakshi, B. R. (2019). Sustainable Engineering: Principles and Practice. Cambridge University
Press.
Martini, F. (2018). Mergers and acquisitions as a way to create value: analysis of the essilor-
luxottica case and how the eyewear industry is changing.
Wang, Y. H., & Hsieh, C. C. (2018). Explore technology innovation and intelligence for IoT
(Internet of Things) based eyewear technology. Technological Forecasting and Social
Change, 127, 281-290.
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