Business Report: M&S's New Product Development for Baby Utensils

This report analyzes Marks & Spencer's (M&S) new product development (NPD) strategy, focusing on the launch of newborn baby utensils. It explores the NPD process, emphasizing strategic integration, which involves aligning decision-making and enterprise activities to meet goals. The report highlights the importance of market analysis, identifying customer needs, and setting target markets, such as infants and toddlers. It covers the product development stages, including idea generation, opportunity measurement, concept development, testing, and product launch. The conclusion emphasizes the benefits of adopting new products and services to target new customer segments, supported by references to relevant academic literature.

Product and
service
development

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P2 Apply these processes in application to the development of a specific organisational
product or service........................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES ...............................................................................................................................3

INTRODUCTION
New product development is the best application to get customer satisfaction and market
value of the company. Present report will be based on M&S and they will be planning to form a
NPD application which is based on New born baby utensil that company will be launched.
TASK 1
P2 Apply these processes in application to the development of a specific organisational product
or service.
Organisational product or service development is the essential process to take the
business activity into new further channel. Besides, M&S introduces new product chain which
children essentials (Lee, Kao and Yang, 2014). Under which they planning to offer all new born
baby essential items. That helps them to keep safe and secure from germs. In order to develop
new product development planning. Company needs to adopt different strategies or approaches
to make that happened. Strategic integration to tie decision making and the pattern of enterprises
activities to more focused on the goals. Further, links with different functional departments to
kink with areas of an enterprise to work together for an objective. Besides, M&S also needs to
focused on logistics or supply chain integration which extends integration concepts beyond the
manufacturer four walls to its customers and its suppliers (Reim, Parida and Örtqvist, 2015). In
order to design new product or services company needs to follow following objectives.
 The design of products to better meet customer needs
 Ensure to take less time period or time market to bring products to market earlier.
 High productivity through release of producible design.
Application of new product or services
Identify an opportunity and generate of new idea to fill it
This is the first application of new NPD to generate new thought process by analysing the
need of current customers. Manager analysed the need of baby utensils to make the better
advancing goals.
For example- M&S will have to identify the needs of the customers in the market and
accordingly produce the goods. This production will be based according to the trend in market.
Measure the opportunity
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Once, the idea has been generated next process is to gathered the information on market
trends to generate the new developing goals. Next process is to set the target market customers
such as for baby utensils (Tukker and Tischner, eds., 2017). Infant or toddlers are the market
segment of the chooses products. This helps to attract the attention level of customer needs.
Product development process can help to identify the need of the market.
For example- M&S must measure the opportunity and set targets accordingly. Like various
groups must be set as regarding luxurious foods and promote the same goods in that market
rather than other.
Develop a concept
New product idea needs to be refined in the application process. Get opinion from
leading users who may foresee future needs in the market. This phase or application process will
help to redefine the new product development process in order to build-up the developing target
performances (Tukker and Tischner, eds., 2017).
For example- M&S must identify ideas that is shared by the employees and accordingly concept
must be developed in terms of developing new product.
Testing and Testing
This process of application helps to review the new product development plan, offers a
series of features that satisfy the customer needs. Weather the product arrive on the market at an
opportune time or not.
For example- M&S must use advance technology in terms of identifying the delivering of a
product and later satisfaction of customers.
Position and Launch
At this Point of time where finally product has been launched in the market, at this level
of point helps to discover the large making target performance and major goal objectives (Tukker
and Tischner, eds., 2017).
For example- the cited company must launch according to the trend and idea that has been
analysed.
CONCLUSION
On the basis of above section it has been useful for the companies to adopt new product
or services for new target market customers.
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REFERENCES
Lee, J., Kao, H. A. and Yang, S., 2014. Service innovation and smart analytics for industry 4.0
and big data environment. Procedia Cirp. 16. pp.3-8.
Reim, W., Parida, V. and Örtqvist, D., 2015. Product–Service Systems (PSS) business models
and tactics–a systematic literature review. Journal of Cleaner Production. 97. pp.61-75.
Tukker, A. and Tischner, U. eds., 2017. New business for old Europe: product-service
development, competitiveness and sustainability. Routledge.
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