Product Development Report: Brylcream - A Marketing Analysis

This report presents a comprehensive analysis of Brylcream's product development, focusing on marketing strategies, consumer needs, and potential improvements. It begins with an introduction to the product and the rationale behind its development, highlighting the target demographic and the need to address current market challenges. The report then delves into key issues, such as competition and financial considerations, followed by specific recommendations including associating with celebrities, adopting innovative packaging, and adapting to changing consumer preferences. The conclusion emphasizes the effectiveness of the stage-gate model in product development and the importance of marketing techniques. References to academic literature support the analysis, providing a robust foundation for the report's findings.

Product
Development

My name is Simon bowman. I am a welder fabricator. I
work at egger in hexham.
Self introduction

Why brylcream is chosen as product
• In today changing environment it is necessary that a
product is developed for people who want to look young
and fair.
• Brylcream is chosen to attract young people to provide
them a product to maintain and take care of hair.
• The second main aim of choosing this was to provide a
variety of product for hair.

Who is the project for
• The project is to target people of age between 15- 35 that is
youngsters.
• It is for the existing people who are not able to purchase it
due to lack of some features or elements.

Current problem
Areas of concern- Company sale reduce when it faced
tough competition from Set wet and company has no
alternatives to boost up their sales.
Financial justification- Brylcream is developed to attract
middle class people who can not spend large amount on
maintaining hair.
Key issues- the key issue is middle class men are not able to
find a product that can fulfil their needs. The cost of other
products is also very high.

Continued...
Recommendations:
brand should try to associate with some famous international celebrity in order to
promote their products.
Company need to adopt different packaging style method apart from traditional
method which is same as their competitors.
In hair cream segment company must adopt some innovative techniques to change
products features according to the requirement of changing environment.

Conclusion
It has been concluded from the whole project that
development of any product is possible by using stage gate
model. Also, various marketing tools and techniques can be
used to promote products and provide information regarding
changes made in it.

References
• Hoyer, W. D. and et. al., 2010. Consumer cocreation
in new product development. Journal of service
research. 13(3). pp.283-296.
• Larman, C., 2010. Practices for scaling lean & Agile
development: large, multisite, and offshore product
development with large-scale scrum. Pearson
Education India.

Thank You!!