Sainsbury's Product Development: Lifecycle and Management Report

This report provides a comprehensive analysis of product and service development within Sainsbury's, a major UK supermarket chain. It begins with an organizational overview, highlighting Sainsbury's commitment to sustainability and consumer value. The report delves into the processes involved in new product development, emphasizing the importance of market research and consumer integration. It then evaluates the product lifecycle stages (introduction, growth, maturity, and decline) and applies them to Sainsbury's new "recycled plastic T-shirt" product, discussing appropriate marketing strategies for each stage. The report also explores product line management choices, recommending a trading-up strategy to manage the product lifecycle effectively. Key stages of product development, including idea generation, research, planning, prototyping, sourcing, costing, and commercialization are also detailed. The conclusion summarizes the significance of new product development for business success.