Product Innovation and Management Report: Autonomous Vehicles Trends

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Added on  2020/03/07

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This report delves into the realm of autonomous vehicles, examining the trends and technological advancements shaping the future of transportation. It highlights the contributions of companies like nuTonomy, which are at the forefront of developing self-driving car technology. The report explores the evolution from semi-autonomous to fully autonomous systems, emphasizing the role of artificial intelligence and advanced sensors in enhancing safety and performance. It discusses the potential of level five autonomous vehicles, which require no human intervention, and the implications of this technology for various industries. The report also mentions the importance of superhero performance, which helps avoid accidents, and the use of data processing in improving navigation systems. The report concludes by emphasizing the potential of this technology and the impact it will have on the future of transportation.
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Running head: PRODUCT INNOVATION AND MANAGEMENT
Product innovation and management
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1PRODUCT INNOVATION AND MANAGEMENT
Trends in technology influencing Autonomous design
Autonomous technology has taken over the market in the recent and most of the
multination companies are spending large amount of capital on development of level five
autonomous vehicles. nuTonomy is the first company in the world who were successful in
testing autonomous vehicles in the streets of Singapore. The company has increased the
number of car in the roads of Singapore and have started conducting tests in the streets of
other cities (Mullins, Stankiewicz and Gupta 2017). The car developed by nuTonomy has
given a far superior model than the tradition designs where the vehicle has a formal logic,
which is based on the Asimov’s laws of robotics. The vehicle developed by the company will
reduce the amount of human error and thus reduce the number of accidents all over the world.
However, there is still lot of improvement that could be made and there are few upcoming
trends, which could revolutionaries the autonomous vehicle industry. The first trend is the use
of the superhero performance, which will prevent any sort of accident. The superhero hero
performance will be able to identify potential threat of accident and will be able to avoid
them (Ackerman 2017). This technology is beyond the expectation of the people as it
specially designed to eliminate human error. The next trend is the use of the automatic
processing of data that will improve the navigation system of the autonomous vehicles. The
company is successful in delivering level four autonomous vehicles; the new technology
developed has helped the organization to make a path-breaking break through and has moved
way beyond the semi autonomous technology. The next goal of the company is create a
vehicle on demand level five autonomous vehicles that can replace the services like Uber.
nuTonomy has formed a partnership with Peugeot and they are testing self-driven cars in
Singapore and other cities. The use of artificial intelligence and advanced sensors to avoid
any form of causality will the technology of the future (Fleetwood 2017). The company has
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2PRODUCT INNOVATION AND MANAGEMENT
considered all future cars to be level five autonomous vehicles that will not require human
assistance and the new model tested by the organization is the initial model for this concept.
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3PRODUCT INNOVATION AND MANAGEMENT
Reference
Mullins, G.E., Stankiewicz, P.G. and Gupta, S.K., 2017, May. Automated generation of
diverse and challenging scenarios for test and evaluation of autonomous vehicles. In Robotics
and Automation (ICRA), 2017 IEEE International Conference on (pp. 1443-1450). IEEE.
Ackerman, E., 2017. Hail, robo-taxi![Top Tech 2017]. IEEE Spectrum, 54(1), pp.26-29.
Fleetwood, J., 2017. Public health, ethics, and autonomous vehicles. American journal of
public health, 107(4), pp.532-537.
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