Project Execution Planning and Management: M&S Product Launch Report

This report provides a comprehensive analysis of the M&S product launch project, focusing on the launch of a new organic beauty product line. The report delves into key aspects such as quality management, stakeholder management, and conflict resolution. It examines the quality management plan, detailing how M&S ensures product quality and customer satisfaction through metrics like customer focus, leadership, innovation, and risk assessment. The stakeholder management plan outlines the registration, communication, and analysis of stakeholders, including feedback loops to ensure project success. Furthermore, the report discusses the conflict management plan, emphasizing the importance of resolving issues and maintaining positive relationships. The report highlights the significance of these plans in ensuring the successful launch of the product and achieving long-term profitability and goodwill for M&S within the competitive retail industry. The analysis is based on the company's strategic approach to project execution planning and management.

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TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Project of product launch at M&S.....................................................................................................3
Background of case project...............................................................................................................3
Quality management plan..................................................................................................................4
Stakeholder management plan...........................................................................................................7
Conflict management plan.................................................................................................................8
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

INTRODUCTION
Business management enables us to analyze various aspects of functioning parameters
in company through which higher gaols and targets can be enhanced for long term within
business scenario. Quality management is one of the most integral part through which events
are planned in company for inviting shareholders, stakeholders who are working within are
an important part for long term successful establishment in business. Stakeholder plan is also
another important fundamental area under focus through which higher gaols can be targeted
within reaching high global benchmarks. The report discusses M&S company’s product
launching event where it analyses various departmental horizon activities and how quality
management plan focuses towards better performance levels. Report further brings
stakeholders management plan and conflict management plan which enhances overall
productivity among employees and other management departments which are highly
important part for long term profits (Prelovskaya and Semenov, 2019).
MAIN BODY
Project of product launch at M&S
M&S company being one of the biggest retailer brand in fashion and clothing industry
have high quality production standards which has maintained strong profitability goals on
which high preference is given for long term functional services. The project launch is one of
the most crucial business enhancement activity to expand business horizons into international
market horizons globally where customer market segments are highly varied. M&S company
has high end benchmarks targets among products and services delivery among customers
which developed overall working scenario globally. Product launch is one of the most
important project for company as major shareholders are invited within event launch, which
enhances overall functional ability among company goodwill within worldwide customers .
Background of case project
The new product launch organized by M&S is focused towards bringing out the new
organic beauty product chain under its diverse portfolio of products and services, to enhance
and strengthen the varied products range company offers to customers worldwide. The
business highly focuses towards successful launching of product under organic beauty

product which is not only luxurious for customers in quality standards but also has various
varieties to choose from (Simkin, Mozhaeva and Proskurin,2019). M&S company has
determined various parameters on which event will be planned as per the parameters set by
stakeholders , resources and capital funds which will be optimum put forward for high end
targets. The product launch is one of the most strategic planned event in company happened
within year where various skilled management teams are hired for successful launching of
event in business line. Product launch is one of the most highly crucial business function in
company as it serves the purpose of addressing shareholders concerns, enhancing goodwill
among various horizons under which further operations expansion are highly based. Product
launch is prestigious event of M&S under which all management teams are directly
connected with company business norms activities, promotion is based towards enhancing
organic beauty products categories.
Quality management plan
The quality management plan can be understood as an integral functional element in
establishing high end quality targets on which projects are based on long term profitability
margins, acceptable level of quality and how customers can be attracted for delivering high
end global parameters.
 Quality management ensues the products quality standards to meet upon company based
quality benchmarks and requirements through which high profits and goodwill can be
attained on long term (Gunasekaran, Subramanian and Ngai, 2019).
 Non qualitative goods are identified and appropriate management corrective actions are taken
for raising the higher goodwill benchmarks. M&S company with quality assurance
activities monitor and verify the procedures which will aid in management and create
further deliverables which are effective and followed for long term sustainable. Purpose
behind strategic composition of quality management plan is to elicit customer expectations
from new product chain in terms of quality and prepare proactive quality management plans
to meet rational parameters.
 The various team members which are involved under quality management plan for successful
launching of new product launch by M&S are project managers, teams of employees and
directive working production departments along with project sponsors and investors whose
mutual support and full contribution enables company to reach strong quality thresholds.

Quality Management Plan
Purpose : The purpose of this quality management plan is to construct strong , dynamic and highly
innovative plan for launching event of organic beauty products through which large goodwill can be
established among market share (Khatibi, Azam and Tham,2019).
Integral components: Quality control and continuous improvement are the integral parts on which M&S
will focus towards for gaining optimum advantage among competitive business cultures. Quality of
outputs generated from procedures need to be highly efficient through which large customers can be
gained among global parameters, relative extended services towards customers satisfaction levels.
Quality strategy: The M&S company largely focuses towards quality strategy where the specialists and
marketing professionals are dynamically bringing forward innovative products for successful launching
of event. Quality strategy enables company to showcase the varied portfolio to investors and
shareholders who are highly interested for enhanced, diversified knowledge on which company is
operating ahead.
Project quality assurance: The product launch is highly prestigious project on which various capital
funds, resources and quality parameters are focused for gaining huge goodwill targets for fundamental
presentation of varied portfolio of new products. M&S Company lays high stress towards project quality
assurance for technical efficiency, leveraging strong goodwill and enabling stakeholders combined
efforts to be highly functional.
Project quality consultants: The evaluation and strategic construction of quality standards will be
monitored by specialist marketing managers and professionals are have diverged knowledge, expertise
and innovative mind set. Consultants are highly skilled and functionally cooperative to bring parameters
of operational efficiency among products which will be presented within product launch event.
Information management: The management of M&S will use latest informational management tools,
digital platforms and multimedia technologies to promote the launching of products within company.
This is one of the most important asset on which company can gain strong quality parameters for further
goodwill enhancement (Miller and Steams, 2019).
Output review management: Outputs generated are strongly reviewed by various project specialists who
hold utmost responsibility to successfully present company resources utilisation for enhanced services
among consumers. The output review management by M&S is strongly dynamic under which various
resources of latest technology is used so that the quality benchmarks are maintained.

Quality management metrics:
 Customer focus: This is one of the most innovative metric of qualitative management where
company focuses towards bringing high quality standards for high customer focus
satisfaction as goodwill is one of the biggest asset on which further expansion can be
programmed. M&S brand focuses towards customer focus metric to bring innovative tolls
into framework for strong quality management into all projects under which further gaols
of profitability can be enhanced (Kamieniecki, 2019).
 Leadership with direction and engagement: Leadership is an overall structural decision where
precise direction, monitoring and engagement of management teams is highly important
for successful quality management plan. M&S company has high determinants towards
leadership optimisation among projects through which engagement among consumers is
highly improved. Products are delivered among projects with high focus towards reaching
the set benchmarks of quality parameters through which profitability is raised for long
term in company.
 Innovative procedures: This one of the most important qualitative management metric
through which innovation within outputs is raised, with high quality integration of planned
resources through which projects delivery is highly evaluated. Procedures of operations
are highly focused towards gaining profitability with high focus towards reaching the set
benchmarks through which technology usage can be enhanced for long term vital
productivity. M&S company projects are highly constructed with the fuel of innovation,
creative expansion of business metrics through which higher percentage of customers cxan
be atatrcted.
 Evidence based decision making: This metric enables company to gain data over which
further productivity can be developed with evidences among customer preferences,
determinants based on latest preferences among market share. Decision making when
focused towards gaining evidences towards practical functional elements which are highly
innovative for gaining customers goodwill bring successful quality management procedure
among projects , implications of which can be attained to get strong goodwill among
consumers (Grimes and Judd, 2020).

 Risk assessment: The dynamic changing business world where various companies and brands
are coming up on digital marketing platforms there is high risk of evolving changing
marketing needs which should be continuously recognised with strong fundamental action
for leveraging strong positive profits and targets. Risk assessment metric enables company
to gain potential information and data of various risk which are strongly being faced in
quality management procedures, leveraged goodwill and product quality controls are
highly important tool on which company needs to invest further.
Stakeholder management plan
Stakeholder management plan is formal document through which outline of
stakeholders which will be engaging in projects of company is organized, as stakeholders are
an integral part of company who has contributed in company projects. Stakeholder plans
evolves overall functional ability on which their involvement can be planned to positively
impact on project profitability. Stakeholder management plan is living document and as
project changes stakeholders can be changed with better serving needs of project where
project inputs are planned accordingly in company. Monitoring and engagement of
stakeholders in successful completion of project is highly important for yielding best
advantages and higher profit margins on various parameters. Following are the fundamental
procedures which need to be formulated for successful implementation of stakeholders plan
(Elahi and Ilyas, 2019).

Stakeholder management plan
Stakeholder register: In the initial phase of stakeholder management plan M&S company will focus towards
registering all stakeholders who will be an important part of product launch project which is one of the most
important parameter on which further progress is connected. Stakeholder register will categorize various elements
on which employees can be allotted for projects based on their skills and capabilities which will further add to
goodwill construction of company. M&S will register all stakeholders and professionals which will be an integral
part of product launch project, mapping out various talents among stakeholders is highly important function for
leveraging strong cooperation among teams (Peng, Prybutok. and Xie, 2020).
Stakeholder communication plan: In this phase M&S will focus towards establishing strong communication
patterns among all stakeholders which are part of projects in company where relative synergy is towards
providing innovative methods and technology frameworks. Stakeholder communication plan is based towards
providing various attributes on which people will be able to communicate with fellow stakeholders on projects,
establish cooperative communication with significant technology systems for impactful and fast communication.
Risk stakeholder analysis: In this phase risk stakeholders are analysed based on desired working parameters, and
current functional working among them for successful project completion. Risk stakeholder analysis enables
company to monitor various levels of working efficiency in M&S where there is high focus towards bringing
latest determinants on which their performance can be evaluated for further steps in project successful
completion. This analysis productively develops overall productivity within company where various dynamic
changes can be assessed during initial phases. Handling priorities and action plans will be framed under this stage
for proper implementation of various desired actions from stakeholders for high quality working efficiency
(Seyfried, 2019).
Feedback loop: In this phase the feedback from various stakeholders will be assessed on project completion
successfully, through which higher gaols can be successfully completed while M&S project of new product
launch is performed. There will be high focus towards construction of parameters on which their feedback can be
leveraged among management in company , for productive expansion and functional leverage of goodwill.
Feedback loop will enable in solving various issues and rationally bring stakeholders close to various goals on
which company plans to conduct project of product launch. This being the last and most important part within
stakeholder management plan is highly attributable towards bringing higher business goals and establishing
strong cooperation among them for project launch.

Conflict management plan
Conflict management Plan can be understood as one of the most important plan which
is needed by professionals in company for successful completion of projects, product launch
being one of the most prestigious project of M&S highly focuses towards stakeholders which
are working behind project. Conflict management plan will enable in resolving conflicts
arising among stakeholders and professionals among each other based on various dynamic
roles they are given within project completion. The conflict management plan will makes
sure employees can serve various issues which they are facing, solve conflicts if any risen
with strong development of parameters among leaders, managers and stakeholders. The aid of
conflict management plan will being high efficiency among their roles in company and
functional completion of gaols for higher profit margins (Concannon,2020).
CONFLICT MANGEMNT PLAN
Stop blaming: This phase focuses on commitment among employees on various departmental goals towards project
fundamental success where the cooperation and strong interpersonal communicative actions are focused. There is
no blaming among stakeholders and there is strong unity to collective actions among each other through which
various targets can be completed with strong efficiency.
Dealing with impact: This phase explains impact on project completion and stakeholders motivational levels
enhancement which works as an asset for company successful implementation of project launch. Dealing with
impact and focusing towards positive fundamental decisions are the various parameters which are focused to
leverage among stakeholders.
Focusing on interests: Stakeholders interests are an important fundamental arena on which higher gaols are
fragmented and established for successful completion of project in M&S and their interests are highly vital. Their
cooperation and successful collaboration among each other enables stakeholders to collectively work together in
project of product launch, leverage high functional efficiency and relatively focus towards gathering positive
impact.
Repeat, rephrase and reflect: Stakeholders conflicts, collective actions and various conversations among each other
while strategic planning of project launch impacts company performance on various parameters. Rephrasing and
reflecting is highly important with repetitive monitoring of gaols under which stakeholders actions are
collaborated , M&S under this phase of conflict management plan will maintain strong functional efficiency among
each other and yields various benefits through which higher successful goals can be achieved in product launch
project (Derakhshan, Turner and Mancini, 2019)

CONCLUSION
This report can be concluded with explanation that quality management is one of the
most important business concept on which higher functional goals in business is based, report
concludes M&S business goals towards quality management. Product launch as one of the
most crucial event which should be conducted with strong planning, innovative thinking
models and various potential aspects on which stakeholders play highly important role.
Report further discusses stakeholder plan and conflict management plan which plays highly
important role among successful completion of project, M&S company stresses positive
influence of cooperation from stakeholders and the relative energy from their combined
efforts for highly functional role towards company project (Martin, Elg and Gremyr, 2019).
REFERENCES
Books and journals

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