Sales Planning and Operations Task 2: New Digital Watch Launch ABC

This report outlines the sales planning and operations strategy for the launch of a new digital watch by ABC Company. The watch features attractive designs, stainless steel casing, water resistance, digital date and time, and bright day-glow colors, with gold-plated casing and pure leather or stylish PVC straps. Key benefits include high differentiation due to quality, customized designs, fluorescent background, and accurate date display, all at a low price of 300 Pounds with a 25% discount for the first 50 customers. The report also references relevant literature on entrepreneurship, ERP systems, operations management, and strategy execution.

Sales Planning and
Operations
Task 2

New Product Launch
A
ABC Company is launching New Digital wrist Watch

Features
2 Focused range for men and women
Attractive designs
Stainless steel
Water resistant
Digital date and time feature

Continued..

Bright day-glow colours

Gold plated casing around LCD dial.

Pure leather strap

A smarter version with stylish PVC.

Benefits
High differentiation factor due to quality like
humidity absorption and stylish look.
Customized designs on customers request
Fluorescent background that helps to read time even
in dark.
Able to show exact date, day, year along with time.

Continued..
Elegant Looks
Water proof
Stainless steel
Low price compared to other brands digital watch.

Price
The digital watch will be introduced in the market at
very low price of 300 Pounds.
Offering 25% discount for first 50 customers.

References
Katz, J. A., and Green, R. P., 2007. Entrepreneurial small business (Vol. 200).
McGraw-Hill/Irwin.
Gupta, M., and Kohli, A., 2006. Enterprise resource planning systems and its
implications for operations function. Technovation. 26(5). pp. 687-696.
Krajewski, L. J., Ritzman, L. P., and Malhotra, M. K. 2007. Operations management:
processes and value chains.
Milliken, A. L., 2008. Sales & operations planning: building the foundation. The
Journal of Business Forecasting. 27(3). pp. 4.
Kaplan, R. S., and Norton, D. P., 2008. The execution premium: Linking strategy to
operations for competitive advantage. Harvard Business Press.

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