Launch Strategies for a New Product: Marketing Plan [Company Name]

This project outlines the launch strategies for a new product, focusing on the key steps required to successfully introduce it to the market. The assignment emphasizes the importance of a well-planned launch and details the initial strategies. The project suggests a multi-channel approach that includes shopping centers, national-level advertising, social media campaigns, and personalized customer invitations. It also includes strategies to invite a celebrity, offer free samples, and leverage customer reviews. The project suggests the importance of marketing and advertising for a successful launch by using multiple platforms. It also emphasizes the importance of the product's target audience.

Running Head:Launch
alliance
[Document subtitle]
[DATE]
[Company name]
[Company address]

Launch 1
8) The Launch when and how will you “introduce” the product/service to your market. How will
you generate “buzz?” Big events? Nation-wide or specific localities? What is your timing?
Specific season, holiday or sporting event? Use your imagination, money is no object.
Launching is the most important part of marketing as the whole effort that will be done by the
organization gave the result at the time of launching. For the initial step that will take for
launching the company clearly beautiful has to follow some proactive strategies for the
launching ceremony of the product which are as:
 The initial step that we take is to take place in shopping centers of metro cities and on the
same day the launching will be done on all locations.
 We will publicly give advertisements in national level newspapers, magazines, and social
networking sites and distribute the pamphlets in the colleges as our product is mainly
focusing on the age group of 18-30 years who are having the problem of Acne.
 The advertisements have to be on YouTube with the recommendation of dermatologists
and the reviews of the customers who are provided with free samples of the product.
 We will send personalized mails to the customers for inviting them to the launch function
which has been taken place in the mall.
 Hoardings will be hanged on the main roads with the positive recommendations of the
customers to attract the target customers as women’s have a tendency to look at the
hoardings with great curiosity.
 In the launching ceremony, we will go to invite the star of a film with glow skin which
will also recommend the product after the usage of our product.
 The customers who are present in the launch program will be provided with free samples
of the product for making the future customer base of the product.

Launch 2