Transcript for a Product Launch: Natural Perfumes in Australia

This transcript details a student's presentation for a product launch in the Australian market, specifically focusing on natural perfumes. The student highlights the growing consumer preference for organic and cruelty-free products, positioning natural perfumes as a viable and profitable venture. The presentation covers the benefits of natural perfumes over conventional alternatives, emphasizing their skin-friendly properties and ethical sourcing. The transcript includes references to support the claims, discussing the shift towards organic lifestyles and the importance of cruelty-free products. The student analyzes market trends and consumer attitudes to justify the product's potential for success. The presentation showcases the student's understanding of market research, consumer behavior, and the ability to articulate a compelling business idea, covering various aspects of a product launch strategy, including market analysis, product positioning, and consumer insights.

Running Head: TRANSCRIPT FOR A PRODUCT LAUNCH
Transcript for a Product Launch
Name of Student
Name of University
Author Note

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Hello this is (student name), I am here to talk about the launch of a new product in the Australian
market.
The product that is being chosen for this transcript is natural perfumes, the natural perfumes are
the perfume that are made from natural substances and does not use any alcohol or any other
chemical substances (Laville et al. 2013).
The reason why this product is chosen is because the international market is filled with products
that are filled with various chemical substances, these may harm the skin of the person and might
cause severe skin diseases, but the natural perfumes are not made up of anything chemical, they
are extracted from natural oils and flowers and other natural substances hence they are good for
the skin (Aljaff, Manhal and Rasheed 2013). They do not cause any harm or chemical reaction to
the skin (Cristini et al. 2017).
There is another reason why this product might be profitable, there is a change in the attitude of
the people, and most of them are shifting towards a natural and more organic lifestyle. There are
people that eat only gluten free vegan food and do not apply any chemical to the skin and this
could be a positive sign for the natural perfume industry (Lopez 2014). The people that are
shifting towards a more organic lifestyle might want to use safe products for their skin as well
and natural perfumes are completely made from organic substances and they do not have any
outside chemical used hence the ill-effect to the skin is minimum.
There is another reason why the consumers might prefer an organic perfume is because they are
cruelty free (Chitrakorn 2016). Most of the chemical cosmetics products including the perfumes
are tested on animals, the natural perfumes are not tested on any products because they are free
from any chemicals hence hey do not need to be pre-tested (Hasan 2017). The products are

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completely cruelty free, as the mindsets of the people are changing hence the natural perfume
will be a success in the market.

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References
Aljaff, P.M., Manhal, E. and Rasheed, B.O., 2013. Identification of Synthetic Perfume by
Infrared and Optical Properties. Pure and Applied Chemical Sciences, 1(1), pp.19-30.
Chitrakorn, L., 2016. Is the global cosmetics market moving towards a cruelty-free future.
Business of Fashion. Retrieved January, 13, p.2016.
Cristini, H., Kauppinen-Räisänen, H., Barthod-Prothade, M. and Woodside, A., 2017. Toward a
general theory of luxury: Advancing from workbench definitions and theoretical transformations.
Journal of Business Research, 70, pp.101-107.
Hasan, R.A., 2017. Consumerism In Cosmetics Industry: The Case Study Of Corporate Social
Responsibility Practices Of The Body Shop In Pakistan. PEOPLE: International Journal of
Social Sciences, 3(3).
Laville, R., Castel, C., Fattarsi, K., Roy, C., Legendre, L., Delbecque, C., Garry, P.P., Audran, A.
and Fernandez, X., 2013. Low sclareol by‐product of clary sage concrete: chemical analysis of a
waste product of the perfume industry. Flavour and Fragrance Journal, 28(2), pp.93-101.
Lopez, L., 2014. Vegan.