Product Life Cycle Analysis of Jergens Lotion: A Marketing Report

This report provides an analysis of Jergens lotion's product life cycle, examining how the brand has been managed over the years. It begins by defining the four stages of the product life cycle: introduction, growth, maturity, and decline. The report then delves into the history of Jergens, from its origins as a soapworks to its evolution into a cosmetic giant. It highlights Jergens' early advertising strategies and its focus on making products that benefit women. The analysis also includes information about the Kao Brands Company, which currently offers Jergens lotion. The report concludes with a discussion on the long-term success of such products, emphasizing the importance of targeting the right market audience. The report uses scholarly articles to support the analysis.

Running head: JERGENS LOTION 1
Jergens Lotion
Name
Institution

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Jergens Lotion
The product I chose to research as well as analyze in terms of how the organization has
managed the brand product life cycle over the years is Jergens lotion. For better description, I
shall illustrate the meaning of product life cycle. Product life cycle remains divided into 4 stages,
which include introduction, maturity, decline, and growth. The introduction stage is when the
product is introduced in the market. The growth stage remains a time of heavy profit
improvements and fast market acceptance. The maturity stage represents a slowdown mainly in
sales growth. Finally, the decline stage remains when sales show a descending drift (Kotler &
Keller, 2012). Now, let us analyze how a Jergens lotion has attempted to managed its product life
cycle.
Andrew Jergens, together with his partner, opened a soapworks in the year 1882. Over
the next century, the Soapworks of Jergens grew into a cosmetic giant that mainly made
American's top-selling hand lotion as well as a popular facial. In the year 1904, Jergens was
spending seventy thousand dollars yearly on newspaper and magazine advertising, which
the majority of it remained built around the theme of the Company (Horstman, 1999).
The brand of Jergens has stayed for more than one hundred years. Jergens started mainly
as a glamour brand, which only communicates a romantic appeal. With new technologies in the
industry, Jergens continues to focus on making items that would benefit females (Marko,
2014). Jergens lotion remains a product offered via the Kao Brands Company. This firm remains
a manufacturer of beauty care commodities for women.
Yes, I do think that most of the products described by students shall be successful long
term. This is because most of these companies that offer the products focus more on the target

JERGENS LOTION 3
market audience. For instance, snickers as described by one of the student focus more on its
customers.
References
Horstman, B.M., (1999). Andrew Jergens; Soapmaker built cosmetics giant: [FINAL EDITION].
Cincinnati Post. Retrieved from
http://search.proquest.com/docview/429636298/3040F1027AC247A2PQ/1?
accountid=35796
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Upper Saddle River, New
Jersey: Prentice Hall

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Marko, M., (2014). Happy anniversary; With skin care giant Jergens Marking 100 years in
Canada, its senior brand manager discusses its enduring appeal. The Vancouver Sun.
Retrieved from
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