Product & Service Development (Unit 22) - BTEC Higher National Diploma

This report focuses on the product and service development process, using the example of aromatic candles. It covers the key stages of the product life cycle, including idea generation, research, development, testing, and analysis. The report examines how Yankee Candles can innovate and enhance their product offerings. It also explores the importance of consumer feedback and market analysis in refining products. The report provides a comprehensive overview of the steps involved in bringing a product to market and the considerations necessary for successful product development, including the importance of understanding the target market and adapting to consumer preferences.

PRODUCT AND
SERVICE (P3)

Contents
• Life Cycle Stage
• The idea
• Research
• Development
• Testing
• Analysis
• Introduction

Life cycle stage
• The idea
• Research
• Development
• Testing
• Analysis
• Introduction

The Idea
Without the generation of ideas aromatic candle
cannot be started. Ideas regarding innovation and
existing product creating revolutionary product
as aromatic candles as already exist in Yankee

Research
When you have plenty of ideas and knowledge
regarding aromatic development, the research
should be done regarding the purpose and need
of aromatic candles as it has to exist in market
with potential features.

Development
The third stage of life cycle is developing the
aromatic candles in Yankee with modifications
and nuances in it. This development can be made
in terms of price, size, colour, shape, different
fragrances etc., which brings out the product
with enhancement.