NSAB538B22 Product & Service Development (Unit 22) Task 3 Solution

This document presents a solution for Task 3 of the Product & Service Development unit, focusing on key aspects such as market testing, the process of product and service launches, and distribution strategies. The introduction emphasizes the significance of product and service development in business success, highlighting the importance of generating ideas and defining concepts. The solution then delves into market testing techniques, specifically mentioning Burger King as a case study and the need for unique goods and services. It outlines the product/service launch process, including market analysis, team discussions, data gathering, strategy development, and feedback collection. Finally, the solution explores different product/service distribution channels, comparing producer-to-consumer, retailer-to-customer, producer-wholesaler-retailer-customer, and producer-agent-wholesaler-retailer-customer models. The assignment concludes with a list of relevant references.

Product and Service
Development
(TASK 3)

TABLE OF CONTENT
 Introduction
 Market Testing
 Process of Product/service launch
 Process of product/service distribution
 References

INTRODUCTION
Product and service development define that process which help in
providing success to the business in effective manner. The process
start with generating thoughts and ideas for defining the correct
concepts and complete such which determining introduction of
products in the large market place.

Market Testing
Test marketing are used for testing specific factors of new products in
the marketing mix. Burger king should also used various techniques
and methods for making unique and specific goods and services.

Process of Product/service launch:
Market analysis- It is necessary for the burger king is to analysing
the whole market place which help in increasing number of
customers in proper manner.
Discussion with team members- After that, company team
members should make discussions with their marketing staff
members regarding launching strategy of new product in the
market.

Contd..
Data gathering- It is necessary for firm is to collect accurate and
correct data for making proper business strategies in proper
manner.
Make strategy for increasing sale- After that the company need to
make effective strategies for increasing sales and profitability in
proper manner.
Collect feedbacks and reviews- At last, they require to collect
strong reviews and feedbacks from desired customers regarding
buying products and services.

Process of product/service distribution:
Producer to consumer- In this, distribution channel is the
shortest and they easily eliminating middlemen and there are
very limited high value industrial goods that have less number
of users and manufacturers.
Retailer to customer- It is that distribution channel which has
become more outstanding towards getting growth from large
retailing industry.

Contd..
Producer wholesaler retailer customer- It is the traditional stage
where distribution of products which flows from producer to
wholesaler before reaching with the customers.
Producer agent wholesaler retailer customer- It is the lengthy
structure which has different stages for manufacture phase and
they want to focus on whole production in proper manner.

REFERENCES
Tukker, A. and Tischner, U. eds., 2017. New business for old
Europe: product-service development, competitiveness and
sustainability. Routledge.
Tukker, A. and Tischner, U., 2017. New business for old
Europe. Taylor & Francis.
Nagamachi, M. and Lokman, A.M., 2015. Kansei innovation:
practical design applications for product and service
development (Vol. 32). CRC Press.

Thank You!