NSAB538B22: Product and Service Development Report - Yankee Candles

This report provides a detailed analysis of product and service development, using Yankee Aromatic Candles as a case study. It begins by outlining the general processes involved in new product development, including idea generation, screening, concept testing, business analytics, marketability tests, product development with technicalities, commercialization, and post-launch review. The report then applies these processes specifically to the development of aromatic candles, examining each stage in the context of Yankee's operations. Further, the report explores the product life cycle stages of Yankee's aromatic candles, from idea generation to introduction, and the product line management strategies employed by Yankee to effectively manage its aromatic candle offerings. The report also touches upon market testing and product launch strategies, and concludes with a reflection on team working, creative development, and presentations.

PRODUCT AND SERVICE
DEVELOPMENT

Table of Contents
P1 Process in development of products and service and level of consumer integration.............3
P2 Apply of process in new product development of aromatic candles.....................................5
TASK 2............................................................................................................................................6
P3 Life cycle stage of aromatic candle in Yankee portfolio.......................................................6
P4 Product line management of aromatic candles for individuals .............................................7
TASK 3............................................................................................................................................9
P5 Designing of product for market testing and launch of distribution product and service......9
TASK 4..........................................................................................................................................10
P6 Critically reflecting on team working, creative development and presentations. ...............10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Life cycle stage of aromatic candle in organisation portfolio.2018 Available through [Online]
<http://productlifecyclestages.com/new-product-development-stages/>..................................14

INTRODUCTION
Product and service development is important for the firm in order to achieve the market
segmentation and customer satisfaction effectively. The report will cover the process involved in
developing a product and service and theorise in its application at Yankee Aromatic Candles.
The life cycle stage of product and service is also assessed with appropriate management of
product line in this report. New product development process and design and pitch for the
product into account of market testing and product launching will be discussed in this report.
Finally, the report will complete a reflective statement which critically reflect on team working
and presentation as well as creative development.
P1 Process in development of products and service level of consumer integration.
There are certain processes that are to be followed by successful leaders and management
for increasing the productivity of new product development. With the involvement of eight steps
and making innovations in the product, development of new products is done that is discussed in
this report.
 Generating: Process of development of new product can be known with the help of
SWOT analysis, present marketing trends, kinds of existing competition in market that
enable the organisation to generate new ideas and exhibit accordingly.
 Screening the idea: The modifications and implementations have to be taken into
consideration for the second process which is screening the idea. In addition to meet the
expectations of consumers with nuances that are made for benefits of consumers and
organisation with enhancing in productivity (Tukker and Tischner 2017).
 Testing the concept: The management has to test and verify the concept to attain
knowledge of positive and negative results that are going to be received Also, it is the
important part of every organisation as it helps in knowing about the future of products
with specific needs and modifications.
 Business analytics: Next stage involves measuring the value of products that are
launched that is mentioned in report. The figures are taken into concern with the help of
valuable feedback. This feedback and suggestions help the leaders to get well known
about criteria and metrics. With the help of feedback and suggestions, new product is

developed based on quality that enables the production team to perform efficiently and
sufficiently (Tukker and Tischner 2017).
 Marketability tests: Private tests group are arranged and launched with beta version,
panels are tested which enables information that are valuable even in last minute
(Nagamachi and Lokman 2015). Improvements and modifications are made with the help
of beta version. WordPress is also commonly used with beta version. The basic
knowledge about the products can be get and given to consumers to make them available
with knowledge of products and recommendations are made for feedback and
suggestions which helps in changeability.
 Development of product with technicalities: Technicalities enables the production
department to plan accordingly for production of new product. Without post beta
products, perfections in alterations and technical aspects are made. To introduce or
launch a new product department of finance come forward to finance for new product to
meet the requirements of employees..
 Commercialise: This stage helps in distribution of new products through effective
pipelines of distribution in mainstream for consumers purchasing of goods and services.
Prominent role is played by distribution pipelines that are loaded with products. To make
the product well known to consumers, advertisements help sufficiently to meet the minds
of consumers (Knudsen and Schleimer 2015).
 Post launch review and perfect pricing: For the process of continuous improvements,
reviews should be taken into consideration after launching the new products. By
forecasting the future, improvements are to be made in process of delivery by either
digital as the products are in need of it. The price that is made for selling products and
demand for product, enables the management of organisation to get well known about the
profit forecasting, needs of improvements that are to be made in process of delivery.
Whist, COGS termed as cost of goods sold should be taken into consideration by review
of post launching.
P2 Application of process in new product development of aromatic candles.
The new product development that is detailed in this report is aromatic candle with application
of process.

 Generating: With the help of generation of ideas, management of organisation shifted
for new development of aromatic candles (Homburg and Kuehnl 2014). Like, these
products are used at large by consumers in day to day life. Development of these
aromatic candles enabled the production department to bring variations in aromas by
producing differently in terms of shapes and sizes and needs in kinds of places.
Generation of idea regarding the aromatic candles or other products is primary stage
which involves the knowledge of innovating thoughts and products kinds.
 Screening the idea: Modifications and implementations of thoughts and ideas are taken
into consideration by the production department, understanding and meeting the needs of
demand of products with variations. The nuances are made accordingly as per the
designing of aromatic candles.
 Testing the concept: Then moving on to next phase of development of new product
termed as testing. It is an essential part as the production team. Testing allows the team to
know about the results of with the effectively execution testing is made by providing
samples or using it in own premises, which provides knowledge of understanding the
concept with needs of modifications and implementations of more advancement in
development of product execution as either by affecting positively or negatively
(Behrendt and et.al., 2017).
 Business analytics: Regarding the results that are going to be is, measured with value of
launching the aromatic candles. With the help of necessary feedback and suggestions,
criteria and metrics are analysed of aromatic candles. Business analytics helps the leaders
and department of management to perform sufficiently and efficiently increasing the
productivity of aromatic candles. The candles are produced on quality based providing to
consumers should be appropriate suggestions and feedbacks.
 Marketability tests: Prominent role is played by testing the marketability as it provide
wide knowledge about aromatic candle launched and arranged with beta version and
word press. WordPress is also used with beta version for measuring the marketability
(Frishammar Dasselaar and Parida 2015). With certain recommendations suggestions
and feedback on production of aromatic candles by developing in terms of fragrances,
colour and its size or shape enables the team to perform effectively with knowledge of
marketability.

 Development of product with technicalities: Technicalities help the aromatic candles to
meet nuances in production and application of beta version WordPress. The technical
issues and procedures are taken into consideration for effective production of aromatic
candles. This stage of development process enables the organisation to perform with
efficiency. The financial department cone forward in order to meet the financial terms of
producing aromatic candles (Koo 2016).
 Commercialize: Very prominent and effective role is performed by commercialisation of
aromatic candles (Franckx and Mayeres 2015). This phase of process of development of
aromatic candles enables the team to make knowledge about the aromatic candles to
consumers. Continuous improvements in pipeline of production and distribution of
aromatic candles achieves by increasing in productivity and profit.
 Post launch review and perfect pricing: Reviewing the results of aromatic candles
enables the team to know about the modifications and implementations are done for the
purpose of exploring the products.
TASK 2
P3 Life cycle stage of aromatic candle in Yankee portfolio.
Life cycle stage is a candle product of marketing and management decision with Yankeen
portofia.
Life cycle stage is a different stage of a candle product.
Candle product is the goal of new product is the stage of a product first brought to market.
Its introduction to meet consumer needs with quality of a product.
Most companies understand the candle product is different product life cycle stage.
The life cycle stages of the company are as follows-
Idea- Life cycle stage is the stage of the idea of a product.
The company use is different idea is a consumer use the growth of the company in the marketing.
By focusing on unique products by generating ideas plays a vital role in life cycle stage of
product that is aromatic development. The ideas can be framed by implementations and
modifications which helps in formation of aromatic candles development.

Research- Is the stage of pee-launched of a candle product or brand is one the table of research
stage.
It is the positive impact of the product is various types of research in research methods.
Is the research of this stage candle product according the customer needs. The product of a
candle is all cost is decided the research cost.
Development- Candle product development is the stage of life cycle stage its the beginning of a
product to develop a new idea.
Its already come up with new candle product or services idea and in market ready to bring.
It is stage of need some help of the product regular development of a new idea.
Development should be done from the manufacturing of aromatic candles till the stage of
completion. Keeping in minds about the aromatic candles that are to be used in places like,
verandas, rooms, resorts, or elsewhere, etc., are taken into consideration before development.
This, puts an impact in exploring in fragrances while developing aromantic candles.
Testing- Is the stage of life cycle stage is testing of a product.
Its stage of the ensure the candle product is ready to the market.
The quality will check the product assurance grills the candle product for unwanted defect of the
testing stage.
Analysis- Life cycle stage of the product analysis stage.
The analysis of the pattern of a demand in market. Is identified the pattern and stage of the
useful.
The important decisions regarding the selling price and making availability of products is
essential, this can be done by analysing of products. The right time for the developments and
modifications to be processed regarding this, strategies have to made for aromatic candles in
Yankee which is, performed by analysis.

Introduction- Life cycle stage is a introduction stage of candle product.
In introduction stage is the period of a candle products into the market in first introduced.
It is a first stage of product in life cycle stage.
A company tries to build awareness about the product or services in candle market there is loss
and no competition.
In the introduction stage pricing in a candle product is very important to gain market share.
Finally, developed new aromatic candles are introduced in market for making use by consumers.
By following certain strategies and policies at last aromatic candles are introduced in market to
meet the needs of consumers.
P4 Product line management of aromatic candles for individuals
Yankee follows certain product line management for production of aromatic candles. For
bringing effectiveness in distribution, production, proper utilisation of resources, Yankee has
managed the line of product effectively and efficiently (Joore and Brezet 2015). To perform well
four product line management are taken into consideration for innovation and renovation of
Yankee aromatic candles.
 Gain clarity on your sales and marketing strategy: For sales and marketing Yankee
moves towards integrated and articulate strategies for development of aromatic candles.
Making clarifications for desirable sales helps the Yankee to perform well to achieve the
objectives by managing the product line. Yankee by meeting the needs of the consumers
resulted with improvements and aligning productions according to plans. In order to gain
the sales at high Yankee achieved successfully product line management and marketing
strategies for aromatic candles (Biemans Griffin and Moenaert 2016).
 Understand how the sales and marketing strategies are converted into units:
By making variations in planning without confusions and mix matching reviews Yankee
performs by understanding about the sales and strategies of marketing as that is to converted into

units. With the help of sales and operations plans of robust is excellent in management of
product which is a tool that is often omitted in stream work of Yankee organisation.
 Dive in: by managing the product line there are three attributes of product towards it to
test are analysis of margin, history of productions and executions, history of volume and
the way it fits to strategies (Reim Parida and Örtqvist 2015). With the help of product
line management development of aromatic candles are optimized with productions by
filling space, volume in Yankee. Yankee shifted towards Pareto principle to get well
known about the underperformance and products that are produced with non strategic.
With analysing reduction in cost and inventories are made with increasing operational
efficiencies. Certain principles like Pareto are adopted for measuring the performance and
hidden uncertainty that are with in the product of Yankee and that is taken into
consideration for achieving success of strategies and operations (Frishammar Dasselaar
and Parida 2015).
 Taking actions: Actions took by Yankee by determining the strategies and providing
alternatives of aromatic candles that are already eliminated by using or being used. This
indicates about the knowing of strategies. Taking actions helped the Yankee organisation
to get well about the opportunities for pricing are done again products. Then Yankee
recognise the discounts to dive for same products in order to maintain quality with
extending and advantages can be taken by knowing about the raw materials and synergies
of purchasing and outcomes (Yaman and et.al., 2017). The strategies that are taken for
determination and consideration by Yankee product line management helps the leaders
and department of management for reductions set up, and coming out of critical processes
and differences by applying six points. To perform the product line management all the
shareholders of Yankee should come together by performing effectively and efficiently
by achieving the common goals. With a continuous improvements products of Yankee
producing aromatic candles got achieve successfully with product line management. Re-
alteration of methods for producing by modifications and implementations in planning
and processing. Product line management helped Yankee to perform by meeting the
savings of cost, efficiencies in manufacturings, formation of effective sales and
operations, etc., are taken into consideration. By increasing the capacity of Yankee

organisation by meeting all the needs of the production and development of new product
development helped in exploring variances in aromatic candles.
TASK 3
P5 Designing of product for market testing and launch of distribution product and service.
To grab knowledge of market is essential for effective and efficient production. As it provides
facts of the market condition like, types of competition that are exists, substitutes that are
produced earlier by another organisations has to be get known by Yankee to avoid affecting to
sales, needs and demand level for the products. The sales can be figure out with the help of
market testing. With the process of investigation of available products in the market Yankee
enabled the aromatic candles to explore in terms of meeting, quality, price, differences in
fragrances, colours, shapes of candles, designing, and sizes that are made available different. The
following are the prominent things that are to be taken into consideration for grabbing the
designing of products to know market testing and distributions can be made by launching new
aromatic candle or lights or other product or service (Joubert 2016).
 To know about demand for the products or services that are running in current affairs of
the market.
 To know about the Yankees consumers as it has to make and clear knowledge about the
loyalty of remaining stuck towards the product for long time.
 To figure out the sales that are taken place with in the market which provides knowledge
about creating or demand for the product that is going to be launched.
 Strengths of Yankee should be capitalize in order to get well known about the
competitors as what they think about Yankee. To get promoted of aromatic product in
market the leaders of Yankee should act sufficiently by focusing on the needs of the
consumers which enhance in their sales process (Syed Papadopoulos and Blome 2016).
 The knowledge about market where consumers prefer to shop their daily and luxurious
needs should be taken into consideration, so that the leaders can distribute the pipelines
of products into that particular area in order to explore the aromatic candles in terms of
sales.
 To know about the existence of competition that may be either directly or indirectly
should be taken into consideration.

 Keeping all the facts in mind Yankee concentrated on aromatic candles by meeting in
terms of advertisements, through digital methods, pamphlets, newspapers which helped
the organisation to meet the difficulties and make effective in channel of distribution.
 Methods of promotions are adopted for bringing out the efficiency and allowing the
consumers to get know about the differences in products (Lee Kao and Yang 2014).
Yankee concentrated on developing models of aromatic candles which encouraged the
consumers to get shifted from using of existing brand. Process are determined from the current
market state to know about the location as where to sell the aromatic candles. Provided samples
to the existing consumers to meet and break the sales record by achieving great success in
potential consumers. Not only Yankee stopped till this phase it started comparing to other
aromatic candles that enabled the department of management to work effectively by attaining
objectives. With the help of exhibitions, shows, advertisements, making viral images explored
the varieties of aromatic candles to put in knowledge of consumers. Terrific locations are chosen
for promotions and distribution of product which helped the manufacture to produce the products
according to the existing trends of market and lifestyle. The factors are to be taken into
consideration for achievements of objectives and removing hindrances and barriers by
effectively managing product line of Yankee aromatic candles (Elgammal and et.al., 2017).
TASK 4
P6 Critically reflecting on team working, creative development and presentations.
There are certain issues and recommendations for the enhancement of teamwork and
developing creativity in presentations. That are detailed in this report considering the Yankee for
production of aromatic candles which faced the top ten challenges to bring the aromatic candles
into market.
Constantly focusing on good idea: It is essential for Yankee to maintain the growth and
stability in results of the products by exploring new and good ideas. Yankee maintained
discipline till the end of the product and even after modifications and implementations as it
performed throughout the process with maintenance of discipline in the Yankee premises which
resulted with high results and knowledge regarding their effective performance. The aromatic
candles resulted in exploring the products by meeting the needs and terms of public as
consumers (Groberg Vetter and Flatten 2016).

Development of same products that competitors already has: Yankee produced the same
products that was already existing in the market. Yankee and the effective management should
meet competition as it was not easy but with the sufficient and efficient performance Yankee
produced the aromatic candles with increase in productivity and sales which enhanced the
product with glorious achievement. The greatest challenges was lies in knowing the vision of the
consumers and maintaining the capacity of fulfilling the vision and mission. To get well know
about the targets of the consumers for the usage needs and purposes, by understanding the hidden
challenges in terms of value of preposition of candles and Yankee risk that are expanding has to
meet by its management effectively by facing the management (Kindström and Kowalkowski
2014).
Approval of leadership from seniors regarding the decision of product: The process of
decision making creates a huge issues and challenges for the organisation of Yankee. As the
results are undefined and may create cause and effect relationship, the made decisions should be
taken into consideration for the attainment of results so that senior leaders cannot harm the
performance of existing staff which can create a huge barrier in distribution pipelines. Hence, the
senior leaders checks the problem twice and thrice for bringing out the effectiveness in results
and efficiency (Process in development of products and service and level of consumer
integration. 2013). The problems and errors are fixed with the help of management that allowed
the Yankee to perform well by meeting the terms of competitions, substitutes for the products
etc.,
Knowing difference between verification and validation: With the help of understanding the
process of business and production functions verifications can be made by the marketing teams
by providing knowledge of market testing. Market testing involves the process of knowing about
the risks and barriers that are going to affect the productivity of Yankee aromatic candle. For the
development of new product executives should come forward to make the product effective in
production process. With the help of executives Yankee made effective aromatic candles by
proving variation in fragrances which encourages consumers to get shifted towards it (Life cycle
stage of aromatic candle in organisation portfolio 2018).
Responsibility and accountability: The responsibility and accountability of Yankee production
and effectively distribution of aromatic candles enabled the organisation to perform effectively
with the efficiency of executives, with proper aligning of process of business.

CONCLUSION
It can be concluded from the above report that the development of product and service is
so important for the firm in order to create an effective image in market and also to achieve the
customer perspective and satisfaction. The process of new product development and customer
integration will help firm to manage the product. Theories will also help towards developing a
product. Life cycle stage for a product will manage the effectiveness of product and service in
the market towards customers. Product line management for individual product and service
which help to design and pitch a product for market testing and launching as well as distributing.
Reflective statement for creative development and presentation will also help to manage the
product equity and image in the market towards consumers effectively.

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Online
Process in development of products and service and level of consumer integration. 2013
Available through [Online]

<http://innovationexcellence.com/blog/2013/05/27/8-step-process-perfects-new-product-
development/>
Life cycle stage of aromatic candle in organisation portfolio.2018 Available through [Online]
<http://productlifecyclestages.com/new-product-development-stages/>