Central Queensland University: Product as Service Presentation

This presentation examines the concept of 'product as a service,' a business model where the value lies in the service and results provided rather than the product itself. The presentation, based on the research article by Chesney et al. (2017), explores how companies can transform products into services, emphasizing continuous customer interaction, support, and flexibility. It highlights the advantages of this model, such as consistent revenue streams and customer-friendly aspects like flexible payment options and reduced risk. Furthermore, the presentation discusses marketing strategies, including turning services into tangible products, leveraging customer care, and building online presence through social media. The findings suggest that packaging products as services involves offering various customer options and implementing customer care support. Recommendations include using business cards and networking to build customer bases and foster collaborations with similar businesses. The ultimate goal is to increase revenue and gain recognition in the global market by providing excellent customer service and adapting to the evolving business landscape.

Product as services
The concept of selling the services and the results that are being provided by the product than the
product itself is referred to like the merchandise as a provision. It is basically considered as a
business model that can provide in the area where the products are sold traditionally. The model
of service provides continuous interaction with the customers, which includes support (Chesney,
Chuah, Dobele, Angela R & Hoffmann, 2017). Service can also suggest the aptitude to change a
merchandise on a daily basis for a model that is different from another model of business. In this
case, the producer gets almost a unvarying income as amenities that might include the charges of
usage-based. The customer easily gets attracted due to the facilities of flexibility, customer care
support, cost that are convenient to pay and reduced risk. Businesses nowadays are getting harder
for demonstrating transparency through the use of content marketing and social media. For
marketing services as a product, some methods should be followed.
Turning the service into a physical product
Some of the companies have this knowledge that the product can be turned into service because
the services are accounting in the global economy for more than 75 percent. Most of the
companies that have innovative ideas are seen to be selling their products knowing about the
functions that it provides to the customer (Chesney, Chuah, Dobele, Angela R & Hoffmann,
2017). The functions of the product can be known as the service which is offered to the customer
for their benefits in every aspect. The marketing of service products can be done by expanding it
as because the customers buy the product that has a broader opportunity of getting their problem
solved in future and that solving feature of the product can be considered as the service of the
product.

Findings:
The technique of packaging the product into the service level is including several options for the
customer. They can buy it having this concept in the mind that this product is offered to them as
a service. The companies can implement a method of customer care support as a service for their
products. For the determination of selling a product as a provision can be done with the help of
communal interacting by generating a website for the business (Chesney, Chuah, Dobele,
Angela R & Hoffmann, 2017). It can be measured by generating a outline or page for the
corporate over social interacting sites like Face book or twitter. Once the page or the profile is
created over the social networking sites, it will convert easier for the businesses to respond to the
inquiries of the client by posting apprises that are appreciated and applicable for the patrons. This
can be measured a service for the foodstuffs that are sold by the corporation.
Recommendations:
There are business cards that are still valuable and still can be used as an efficient way of
marketing the services of the product which are sold by the companies. This can help the
customer to get through the service of customer care for their complaints. This can support the
corporation to assemble the system with other resident corporations as well. Business cards are
used for handy purposes and can be passed from one customer to another customer. By linking
with the public, the corporate model can be clarified to them. This would extravagance the
companies to build up the clients or customers for their product and later on a service for the
client sustenance can be provided to them (Chesney, Chuah, Dobele, Angela R & Hoffmann,

2017). This can uniformly support the corporations to get associated with extra manufacturing
business who mainly establishes the similar goods as there to have a obliging communication
among them. Hence, it can be whispered that by suitable assembly the organization will get
certain beneficial benefits through which the clients base of the society would be correctly
assembled. This would help them in earning more revenue and more renown in the worldwide
marketplace.

References:
Chesney, Thomas., Chuah, Swee-Hoon., Dobele, Angela R., & Hoffmann, Robert. (2017).
Information richness and trust in v-commerce: implications for services marketing.
Journal of Services Marketing, 08 May 2017, Vol.31(3), 295-307.