Business Development Project: Product/Service Prototype Analysis

This project presents a comprehensive analysis of a product/service prototype, focusing on its potential for investment, profitability, and lean entrepreneurial opportunities. The assignment includes a detailed description of the product or service, addressing the problem it solves and the needs it satisfies. It utilizes the lean model to assess the business idea's feasibility and workability. The project incorporates visual aids and voice-over presentations to explain the product, along with the Value Proposition Canvas and Business Model Canvas to analyze key aspects such as customer segments, value propositions, channels, and cost structures. Furthermore, the assignment includes a thorough market research plan, outlining primary and secondary research methods to gather data on customer demand, competitor analysis, and external factors impacting the business plan. The student also provides references in Harvard style, demonstrating academic rigor.