Product & Service Development: RNOH Hospital E-Prescription Service

This report provides an overview of product and service development, focusing on The Royal National Orthopaedic Hospital (RNOH) in the UK. It explains the processes involved in developing products and services, including idea generation, screening, idea evaluation, development, and commercialization, with a specific application to RNOH's proposed e-prescription service. The report assesses the product lifecycle stages, evaluates product line management choices, and designs a product pitch that considers market testing, product launch, and distribution. Furthermore, it includes a reflective statement on teamwork, creative development, and presentation, addressing concerns and recommending improvements. The document emphasizes the importance of customer integration and strategic decision-making throughout the product development lifecycle, highlighting how these processes contribute to organizational success and customer satisfaction.