Comprehensive Report on Product and Services Development at M&S

This report provides an in-depth analysis of product and service development within Marks & Spencer (M&S). It begins by outlining the product development process, detailing the eight stages from idea generation to product launch, with a focus on M&S's strategy for introducing 3D personalized T-shirts. The report then examines the product lifecycle of M&S's portfolio, categorizing products and services and discussing the need for innovation, adaptation, and renovation at each stage, and predicting future sales. Finally, it reflects on the importance of team working, creative development, and presentation skills within M&S, emphasizing how effective teamwork contributes to increased production and the ability to work in diverse conditions. The report highlights the significance of these factors for M&S's growth and market competitiveness.

PRODUCT & SERVICES
DEVELOPMENT

Table of Contents
INTRODUCTION................................................................................................................................3
TASK-1 ................................................................................................................................................3
Product development process involved in new product and service development-....................3
TASK-2.................................................................................................................................................5
Life cycle stage of the product and services in M & S portfolio and whether innovation,
adaption, or renovation are needed for the individual products and services-............................5
TASK-3.................................................................................................................................................7
Ability to critically reflect on the skill of team working, creative development and presentation
of M & S.....................................................................................................................................7
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
In this file are going to discuss about the product and services that what are the process of
product development and its stages. And life cycle stage of the products and services in M & S
company and innovation, adaption and renovation for individual products and services and ability to
critically reflect on the skill of team working creative development and presentation. Importance
and need of product development and innovations will be helpful to expand and growth of the M &
S. This company is providing clothing, home products and luxury food products.
TASK-1
Product development process involved in new product and service development-
It is a basic concept of market to develop new products because it is process to develop new
products for the requirement of market. There is a process to develop any product threw the various
stages because process sets out different stages of development. Some stages are depends on the
nature of the business-
There are 8 stages of product and service development-
dea generation- it a stage where an idea generate inside mind about the product that what
should be the new product, how it should be, what should be it designing, what should be contains
packaging and how it should be provide to the customer threw the sources of online marketing and
shops. In this phase many ideas occurs about whole process of development and product. Idea
generation is a form of create a raw diagram in mind (Tukker and Tischner, 2017). For this, M&S
also generate the idea of introducing 3D personalised T-shirts by analysing the needs of their
customers. Using this idea generation, company easily enhances the sales and as the concept is new
and there is increases chances that it will easily attract wide range of customers towards them.
Idea evaluation- it is a phase of evaluate the idea by screening. that means filtering the idea
that what can be possible things do and what can not. Because worth full idea can taking forward.so
it is a phase to evaluate the idea by filtering. In this stage, as the company is generating new idea of
introducing new 3D personalised T-shirts then during this stage the idea is evaluated and it has been
analysed that to fulfil the needs of their customers, company has to produce innovative products
which further help to raise sales and profit.
Concept definition- it is a third phase of development of a new product in (M & S). in
which concept of product and it' s services are taking into consideration that what should be the
designing and packaging of product and potential of market that this product can work or not in

market that means the place of product in market (Chang and Taylor, 2016). In addition to this, this
stage describe whether the product is understandable by their customers and it has been analysed
that users demand for new 3D personalised T-shirts and to fulfil this, Marks and Spencer introduce
this new concept. For this, a small group is selected and provide them full information about new
product and after that the concept testing is completed.
Marketing Strategy: It is the stage which helps to promote the products into a market. In
this stage, M&S chooses modern method of marketing which involves social media such as
Facebook and Twitter. In this way, the new concept of 3D personalised T-shirts will easily reach to
wide range of customers.
Business analysis- it is a stage to analysis that idea can fit into the business or not because
strategic plan explain that what should be the demand of product, cost and profit margin. In this
stage, Marks and Spencer will assign $200 for each new 3D personalised T-shirts and that is why it
also helps to minimize the cost of the product. Hence, it has been analysed that introducing this
product in market will help to maximize the profit of a firm.
Product development and testing- this phase describes all the details of an idea. it is a
phase where an idea of products takes a place and the product has developed. After the development
it is require to testing of product that it is working on not according to expectations. new product
prototype allows consumers to bring it in daily life.
Test marketing- After new product is developed, the next stage is market testing. In this
stage M&S has to select small number of representative cities in which they can conduct trial of full
marketing mix prior before launching new product of 3D personalised T-shirt. Thus, it is basically
identified by feedback of customers. This will help particular company in order to modify as per the
requirements of customers (Tukker and Tischner, 2017).
Commercialisation- if test marketing stage becomes successful, then M&S company steps
ahead in order to introduce new product on a large scale in the whole world. For this, the cited
company has to make huge amount of investment and makes advertisement of the new product that
has been produced by them in terms of 3D personalised T-shirts. These advertisements is therefore
done on social media, TV, radio, newspapers or magazines.
Product launch- after all this , in this phase product has launched in the market.
So above all these are the phases of the product development in short, developing new
product and services starts from the generating idea and potential of new product to survive in
market. after that you have to make sure that this idea can fit in your business or not. Then market
research comes in process where product has been tasted (Chang and Taylor, 2016). That it is

fulfilling the requirement of users or not. after that process of modification comes in process where
the product has modify bty the feedback of users. After the modification of product, cost has
decided on different different parameters. after all the process of product development last stage is
product has launched in the market.
TASK-2
Life cycle stage of the product and services in M & S portfolio and whether innovation, adaption,
or renovation are needed for the individual products and services-
Portfolio of M&S
Brand Line Customer gender
Marks and
Spencer
Marks and
Spencer
Marks and Spence
Accessories(major store
only)perfumes, belts, wallets,
ear-rings, umbrella, ladies
handbag
Cloth wear(ladies skirts, tops,
undergarments, track suits)
Food products (chicken,
burger, sandwiches)
Female & Male
Female & Male
Female & Male

Product life cycle- product life cycle is all about the time period in which a product is
developed and takes a place in market, and because of the same reason it removed from the market
product life cycle is based on four stages(Bayus and Rajagopalan, 2017).
 Introduction of the product.
 Growth of the product.
 Maturity of the product.
 And declined
Introduction of the product- first a product development idea is implemented in the
introduction phase and this idea comes in research and development. If an idea seems feasible and
profitable the product produced. This stage of the cycle can be the most expensive for the company
to launch a new product (Chang and Taylor, 2016). If market size is not big than sales can be low. In
other side cost of the process like development of product, research process.
Growth stage- it is a stage where a product started grow in sales and profit. And company
starts to get benefit from the production. In this stage company started increase the production if the
feedback of the customers is positive. This is the stage where investors invested their money behind
the production and promotional activities. It is a stage where Marks and Spencer company will
innovate new designing on the t-shirts. This designing will be based on the 3d print.
Maturity stage- it is a stage where a product is well established in the market. And the aim
of investors is cover and maintain its market shares. That is the reason why this stage is so difficult
to survive for products because it is most competitive time for the products and for the business as
well. It is a stage where retailer will sale the 3d t-shirt of marks and Spencer company.
Decline stage- it a stage where product started rejected because customer who will buy the
product have already purchased. And customers started switching nth product because of the new
type of product has taken over. So this is the stage where a product started decline.
To maintain the market value of product innovation of new products is required. Adaption of
the consumer plays an important role in market scenario. Renovation of products keeps successful
in the market, It is due to the user's demand. Users changes their thinking dynamically. Other side
there are many competitors always ready to launch their products and replace the existed product
(Gutierrez-Gutierrez, Barrales-Molina and Kaynak, 2018). So innovations, adaption, and renovation
are needed for the individual product to maintain its market. Product life cycle process is an
important part of product lets take an example to understand this life cycle process.
The key to successful production of M & S is not just understanding the process of life cycle

but also protect the product from its falling down situation. Through applying resources.
Future sales predication- Company is earning currently 836.3 millions in 2018-17. According to
these figures Marks and Spencer will grow up to 936.2 million in 2019 due to increase in their sale
of products.
TASK-3
Ability to critically reflect on the skill of team working, creative development and presentation of M
& S
Team work can be recognised as a task work and teamwork all together. It is a process where
all the team members work together to accomplish a task. Team work share an understanding for
purpose of goal that each member is willing to work towards. Why some products successful and
other products are not(Thun and Sturgeon, 2019).
To increase production- team work always proved helpful to increase production for M & S.
Illustration 1: Past and present sales

because company is producing varieties of products. So the need of team work is an essential.
Employees can divide their work and contribute their efforts. I found that team work plays an
import role within industry somehow it increases the production. There was a few numbers of
employees in the production unit of Marks and Spencer. HR of the company has recruited some
new employees to overcome from this situation. It was the reason of future growth of the company.
So I found that team work increase the production.
Skills to work in different conditions-an effective team should have quality to work in different
conditions. Like in the case of climate change all the team members should have ability to work in
this climate of M & S. I have developed my different working skills in the organisation. I also have
learnt to do work in different situations such as – night shift, change in weather.
Every team should work effectively and efficiently- because every team work based on other
team work so all the employees should work very effectively. I have experienced to do work with
all the team members. I have learnt many new techniques to work effectively and efficiently in
Marks and Spencer.
Be pragmatic team- it is important to think big. The team needs to see the opportunities and that
team is working down to earth by facing the risks, challenges and strategy.
Diversity of team- specialised employees or works who keeps different knowledge and experience,
can come together and give their contribution for the company. It is possible to assemble this kind
of team (Gutierrez-Gutierrez, Barrales-Molina and Kaynak, 2018).
Hard working team- the team should hard work together for the welfare of the company. I have
learnt to do work hard for the welfare of the company.
Ability to overcome form any situation or task- an effective team should have all the qualities to
overcome from any situation in M & S.
Decision making and problem solving- an effective should have seance of difficult situation, also
team should have problem solving skills. I have developed decision making skills according to
critical situations that means how a fair decision should be taken, and how to solve conflicts among
employees.
Conflict resolution skills- all the members of M & S should have conflict resolution skill so they
can resolve their problems with each other. All the members of the team should be able to negotiate
all disputes with each other(Dinçer, Yüksel, Adalı and Aydın, 2019).
Reliable team- all the team members should be reliable and trustworthy. So all the members can
trust on each other. I have learnt to keep trust on my team members by making good relationships

with them.
Above all these are some skills which should adopt M & S. because team work plays an important
role in any company if team is not working properly in company so it can cause of loss.
Contribution of all the team members make an effective team. Team members are the key who
represent a team and the teams are the key which represents a company. M & S is one of the big
company which is providing different products for the customers so company needs to be care full
about its work, and manage and maintain team work so team can contribute their participation in the
new product development and services.
CONCLUSION
From above study has been summarised that the processes involved in new product or service
development, life cycle stages of the products or services in M & S portfolio and the need of
innovations, adaption and renovation for the individual products or services and ability to critically
reflect on the skills of team working, creative development and presentation.

REFERENCES
Books and journals
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the future. Routledge.
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