Analysis of Heavenly Chocolates' Production and E-commerce Issues

This report presents a case study of Heavenly Chocolates, a retail business expanding into e-commerce. The research investigates the company's poor production capabilities and its impact on meeting increasing consumer demand. The study outlines the research objectives, including identifying the causes of production limitations and analyzing the effects on the business unit. It explores both secondary and primary data collection methods, detailing their advantages and disadvantages. The report recommends ways for Heavenly Chocolates to address its challenges, improve production, and better serve its online customers. The analysis includes considerations for entering e-commerce and strategies to meet growing demand, providing a comprehensive overview of the company's challenges and potential solutions.

RESEARCH

EXECUTIVE SUMMARY
Heavenly Chocolates is the firm which is engaged in retail business but recently, it has
started business through website. Curent study discusses case of Heavenly Chocolates.
Furthermore, it describes cause of poor production capabilities and data collection methods.
Research describes objective and problem statement of the entire study.

Table of Contents
INTRODUCTION...........................................................................................................................1
MANAGEMENT DECISION.........................................................................................................1
RESEARCH OBJECTIVES............................................................................................................1
SOURCES OF SECONDARY DATA............................................................................................2
PRIMARY DATA COLLECTION METHODS.............................................................................4
RECOMMENDATIONS.................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Current research is based on case study of Heavenly Chocolates firm which offers quality
chocolate products to its consumers in its retail stores (Johnston, 2017). Company aims to
enhance its revenues thus it has developed its website to deal with mass consumers. But it has
faced the issue that entity is unable to meet with the increasing demand of its products and
services. The aim of the research is to identify cause of this issue and impact of poor production
capabilities on business unit. Problem statement will be described in this study and sources of
data collection will be discussed for achieving objective of the report.
MANAGEMENT DECISION
There are many firms who are operating their business through internet. E-commerce
businesses are growing in the nation with the rapid speed. Heavenly Chocolate is the famous
brand and consumers are very satisfied with the products of company. But entering into e-
commerce business has increased problems of the company because it is unable to meet with the
demand. This has increased dissatisfaction among consumers because they always get message
while purchasing that stock is unavailable. This affected sales of the firm to great extent. This
has created unfavourable brand image of the firm (Beaman, Keleher and Magruder, 2018).
Most of the entities are facing this issue that increasing demand is good for their business
but they are unable to produce that much products to meet with this demand. It impacts on their
brand image. In such condition they fail to sustain in the market for longer duration. This is the
main issue in the firm, by improving production capabilities and best utilization of resources can
support the corporations in meting with the needs of consumers and increasing their satisfaction
level (Primary Research Advantages And Disadvantages, 2017).
RESEARCH OBJECTIVES
 To identify cause of poor production capabilities of heavenly chocolates.
 To analyses impact of poor production capabilities on business unit.
 To investigate elements that needs to be considered by firm before entering into e-
commerce.
 To suggest ways through which heavenly chocolates can meet with the increasing
demand of consumers on its website.
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The main aim of the research is to identify causes of poor production capabilities of the
business and its impact on overall growth of the entity. In order to achieve this purpose
researcher has divided this aim into objectives. The first objective of study would be identify
causes of this issue. By identifying the main reason of poor production capabilities, root cause of
the issue can be identities. It would support in taking timely action to resolve this problem and
improve production capabilities of the heavenly chocolates. The next objective is to analyses
things that need to be considered by heavenly chocolates before entering into e-commerce
business. In the modern era most of the people are using internet and they do not have much time
to go to retail shop for shopping. Thus, they generally buy products and services on internet. The
main aim of the organisation is to enhance its profitability and expand its business across the
world (Patel and Doshi, 2014). With this purpose, it has developed its website so that it can
communicate with mass audience. Demand has increased but entity was unable to meet with this
demand and provide consumers chocolates on time. This has increased negative perception of the
brand among the clients. Furthermore, next objective of the research would be identify impact of
poor production capabilities of the firm on its business growth and revenues. It is essential to
take this point because it is directly related with the aim of the entity. It would support in making
strategies to minimize negative effect and improve brand abilities. At the end of the research
suggestion would be given so that heavenly chocolates can met with the increasing demand of its
chocolates products (Veal, 2017).
SOURCES OF SECONDARY DATA
Data collection is the most important part of the research project. Whenever researcher
conducts research to analyse the rout cause of the problem then it has to gather information about
the subject matter. In the absence of adequate detail individual will not be able to complete the
study in effective manner (Thomson and Emery, 2014). Secondary data collection sources are
those tool that give such detail which are already available and used in earlier studies by other
authors. Books, Journals, internet articles, company annual records, government sites etc. are
various sources on which scholar can gather information about the topic. As current study is
based on identify cause of poor production capability of firm and its impact on business unit. For
that researcher will have to analyses strategies of competitors those who are operating into e-
commerce business (Primary Research Advantages And Disadvantages, 2017). Furthermore,
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individual will have to take support of earlier literatures on the same topic. By this way scholar
would be able to gather adequate information about causes and its impact on the firm.
Advantages of secondary data collection sources are as following
Time and cost effective: Secondary data can be gathered by researcher easily in less
period of time. Scholar requires money to collect detail on the topic but as it is already available
information thus, no need to spend such large amount for data collection on the topic of cause
and effect of poor production capabilitiesin heavenly chocolates (Calabrese, Ferrari and
Blondel, 2015). This would save money and time of researcher and company both as well. Ease
of access: It is another main advantage of secondary data collection sources, libraries, internet
are many sources on which researcher can get books, journals about the subject matter. Thus,
scholar can accessed to the right information easily without any trouble (Ghartey, 2014).
Longitudinal analyses is another advantage of secondary data collection sources, it helps in
analysing and determining trends easily.
Disadvantage
There are some demerits of the secondary data collection sources, these are explained as
below:
Inappropriateness of data: it is the main drawback of using secondary data because these
are old details and situation of current market is complete different. In such condition researcher
may get failed to get real detail about causes of poor production capabilities and its impact on
business unit (Primary Research Advantages And Disadvantages, 2017). By this way, scholar
will get failed to give answers of research question effectively Lack of control over quality:
Articles that are presented on internet are conducted by looking at the common issues, it does not
indicate any specific topic. In such condition researcher may fail to collect quality information
about the topic . Complicated data: It might be possible that available information are difficult to
understand by the scholar, in such condition individual may get failed to develop understanding
about the subject and will fail to meet the objective.
PRIMARY DATA COLLECTION METHODS
Primary data collection is another type of source in which scholar collects information by
own. These are fresh details and never used earlier. Primary data can be collected by using
questionnaire, interview, observation techniques (Primary Research Advantages And
Disadvantages, 2017). All these are effective tools and support in gathering realistic detail about
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the subject matter. Advantage of using primary data in the current topic of cause and effects of
poor production capabilities.
Recent data: It is the most beneficial part of using primary data because by this way scholar can
become able to get current information. This supports in getting more accurate and relevant
information about the firm and topic (Veal, 2017). Target issues can be addressed: Primary data
are more effective in order to give answers of research questions. By this way, individual can
concentrate on finding most relevant detail about cause of poor production capability and its
impact on business unit (Primary Research Advantages And Disadvantages, 2017).
Disadvantage
There are many demerits of using primary data. These are explained as below:
Costly: Collection of recent information by own is costly method. Researcher has to spend
money for asking detail about the company and issues (Johnston, 2017).
feedback issues: It may be possible that people do not give accurate answers of the question. In
such condition research would not be able to complete this study in effective manner.
RECOMMENDATIONS
In order to collect relevant information about the causes of poor production capabilities
and its impact on Heavenly Chocolates, scholar should follow several ways:
Researcher should adopt questionnaire technique as this is the best way of gathering
primary and recent detail about the subject matter. By asking from manager of Heavenly
Chocolates, scholar can get to know issues in the business and the way company can resolve
these problems in order to meet with the increasing demand of chocolates.. By this way,
individual will be able to suggest ways for improvement in the organisation. By taking support of
questionnaire technique individual can be able to collect in-depth detail on the subject and will
be able to analyses the issues in the production of the organization. This will support in taking
accurate action for increasing performance of entity.
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REFERENCES
Books and Journals
Beaman, L., Keleher, N. and Magruder, J., 2018. Do job networks disadvantage women?
Evidence from a recruitment experiment in Malawi. Journal of Labor Economics. 36(1).
pp.121-157.
Calabrese, F., Ferrari, L. and Blondel, V. D., 2015. Urban sensing using mobile phone network
data: a survey of research. Acm computing surveys (csur). 47(2). pp.25.
Elo, S. and et.al., 2014. Qualitative content analysis: A focus on trustworthiness. Sage
Open. 4(1). pp.2158244014522633.
Ghartey, F., 2014. Research methods.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and Quantitative Methods in Libraries. 3(3). pp.619-626.
Oksanen, J. and et.al., 2015. Methods for deriving and calibrating privacy-preserving heat maps
from mobile sports tracking application data.Journal of Transport Geography. 48. pp.135-
144.
Patel, J. and Doshi, K., 2014. A study of segmentation methods for detection of tumor in brain
MRI. Advance in Electronic and Electric Engineering. 4(3). pp.279-284.
Thomson, R. E. and Emery, W. J., 2014. Data analysis methods in physical oceanography.
Newnes.
Veal, A. J., 2017. Research methods for leisure and tourism. Pearson UK.
Online
Primary Research Advantages And Disadvantages, 2017. [Online]. Available through
<http://www.ianswer4u.com/2012/02/primary-research-advantages-and.html>
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