Effectiveness of Sensodyne Proenamel Marketing Campaign Report
VerifiedAdded on 2023/04/23
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Report
AI Summary
This report critically evaluates the effectiveness of the Sensodyne Proenamel marketing campaign. It begins with an introduction to marketing campaigns and their role in brand awareness and sales, followed by a definition of the campaign's goals. The report analyzes the campaign's focus on acid wear and enamel erosion, detailing the communication channels chosen, including TV advertising to reach a broad audience, and the promotional objectives. It explains the two-phase communication strategy, incorporating medical professionals for credibility and utilizing techniques like the "torch test" to create awareness. The report then applies the AIDA model to explain the campaign's effectiveness, highlighting its success in creating awareness and driving revenue. Finally, it suggests changes to the strategy, such as targeting younger audiences and offering product samples to broaden reach.
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