Professional Development: Innovation Process at Amazon Presentation

This presentation analyzes the innovation process at Amazon, a leading e-commerce organization. It explores the crucial role of innovation in maintaining a competitive edge, focusing on idea generation as the cornerstone of the innovation process. The presentation details the steps involved in bringing an idea to market, including experimentation and commercialization. It also examines the impact of innovation, highlighting its role in problem-solving and collaboration. Furthermore, the presentation incorporates a learning and reflection model, specifically the Gibb's reflection model, to enhance innovative skills and capabilities for professional growth, emphasizing the importance of continuous improvement in a competitive business environment. The presentation concludes by summarizing the significance of innovation for organizational sustainability and the value of the reflection model in fostering creative skills.

Professional Presentation FDA

TABLE OF CONTENT
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
 Innovation plays a crucial role in bringing new and creative
approaches within organization. In the current world, innovation is
really important for companies to sustain at competitive market
place for longer run. In the current report, Amazon is taken into
consideration which is a well known ecommerce organization.

INNOVATION PROCESS
 It is analyzed that idea generation is the key of innovation that is
used by managers in order to bring new and innovative products at
market place. Here a complete process including several steps is
used to bring an idea in front of customers. Innovation is
considered as a process of creating, developing, and
communicating ideas and thoughts with rest of the world. Here,
idea generation is really crucial and considered as the first step to
bring innovation in business.

CONT..
 Experimentation: In this, organization examines their idea that
whether it will be feasible or not. In simple words, it examines the
sustainability of idea developed by organization at specific period
of time.
 Commercialization: At this stage, company commercialize its
idea and develops market value. Here, they launch the idea in
market place for measuring the necessary outcomes.

IMPACT OF INNOVATION
 Innovation is all about thoughts, new ideas and then convert it into
reality. Here, innovation helps to deal with problems in an
efficient manner. It is monitored that innovative products and
services are helpful to provide great assistance and help to
customers. It is also considered as a tool for problem solving as
well as collaboration. Employees of company come and take part
in the process of idea generation to introduce innovative
approaches, products in market.

LEARNING AND REFLECTION MODEL
 In present business world, it is vital to have exponential skills and
capabilities to grow in career. So, I am looking forward for
enhancing my skills and potential so that I will be able to
undertake higher innovation. By enhancing my innovative skills, I
can give valuable suggestions for growth and development of
company. For this purpose a Gibb’s reflection model is given as
under:

CONT..
 Evaluation: Here, the person evaluate situation such as good and
bad experiences about the incident. It includes positive as well as
negative experiences about the incident which will help to handle
the situation in an effective manner in future.
 Analysis: Under this, individual needs to analyze the situation in
detailed manner. Here, they can also link it with some previous
experiences.

CONT..
 It is analyzed that with the help of this reflection plan I will be
able to improve my innovative skills and capabilities. This skill
will help me to perform assigned task and responsibilities in an
efficient manner. With this reflection model, I will be able to work
effectively within organization. In present time, innovation is
highly important due to increasing competition. So, innovative
and creative skills will help me to bring higher innovation within
company.

CONCLUSION
 From above discussion, it is summarized that innovation is
important for organizations to sustain at market place for longer
run. It is analyzed that process of innovation is helpful in bringing
creativity and new ideas within company. Discussion has been
carried out about reflection model which help in developing
innovative as well as creative skills among individuals.

REFERNCES
 Godin, B., 2017. Models of innovation: the history of an idea.
MIT Press.
 Godin, B. and Vinck, D. eds., 2017. Critical studies of innovation:
Alternative approaches to the pro-innovation bias. Edward Elgar
Publishing.
 Singer, J.E., 2016. Experience and reflection. University of
Pennsylvania Press.
 Wain, A., 2017. Learning through reflection. British Journal of
Midwifery, 25(10), pp.662-666.
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