Detailed Startup Plan for Professional Athletic Academy Business

This document details the startup plan for a Professional Athletic Academy, outlining the business concept, target market, and competitive advantages. The plan includes a market analysis using SWOT and PESTEL tools, as well as a marketing plan that defines the target market and pricing strategy. The operational plan covers equipment, facility layout, and staffing. A financial plan with a cash flow statement is also provided, projecting sales, expenses, and cash balances over a year. The academy aims to offer professional training in soccer, basketball, and rugby, fostering a competitive environment and contributing to the development of sports in Canada, while providing entertainment and educational facilities.

Marketing

Introduction of self and team
Professional Athletic Academy will provide
professional athletes with opportunity of
being trained for professional sports
Training on soccer, basketball and rugby
will be provided
The team comprises of Hashem Khraibah as
head manager, Loveleen as first supervisor,
Harsi Dhindsa as fitness trainer and Japjot
Singh as safety manager

Purpose of today
The start up capital required is $1,200,000
Support is required from different people
apart from the owners of the company
For example, the development of the
company can be made by seeking support
from Tevin Klyde a veteran in training field,
Nevello Yoseke coach and former soccer
player, Daud Dahir coach of Surad team,
Nabeel Ali legal advisor and Sohail Massoom
accountant

Introduction of business idea
Professional Athletic Academy aims to
improve the sports in general in Canada
The vision is to provide the right education
and professional training
The mission is to create a bright future for
the professionals
The key success factors include providing the
right attitude to the people, make a healthy
food plan, manage tasks, make small
investments

Research validity
The primary research that is conducted is
done after the analysis of the micro and
macro environments
Analytical tools such as SWOT and PESTEL
are used for conducting the analysis
The secondary analysis is done by analyzing
previously published reports
The annual report of the competitors are also
analyzed

Market plan
The target market include men and women of 19-30 years and
kids aged 10-18 years
The product description will include providing body building
and sports training
The price strategy is provided to the customers at $50 per
month
It is located in Ottawa close to the recreational parks and
colleges
The focus of the planet is based on the expansion it can aim to
get in the future by focusing on the world
The competitive advantage is that the company will provide
entertainment facilities to the people along with training
facilities
Right education will be provided to the customers

Operational plan
Gain equipment and machinery on lease
It can help the families and kids to grow up in
a proper environment
The floor plan is about 3500 sq feet
Cleaning of swimming pool needs to be done
Top executives and non executives are
provided with payment on a daily basis.
Point factor and market pricing is used for
recruitment

Floor plan

Financial plan
Cash flow statement Year 1
May June July August September October November December January February March April Total
Sales 11200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 224000
Total Sales 11200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 0
Receipts 0
Cash In
Cash Sales 11200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 224000
Receivable collected 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan proceeds 45000 0 0 0 0 0 0 0 0 0 0 0 45000
Personal Investment 45000 45000
Sales of Assets 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Cash In 101200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 314000
0
Cash Out 0
Accounts’ Payables 200 150 300 150 200 1000
Advertising 600 400 400 450 550 700 450 350 750 500 400 450 6000
Auto & Truck 10000 14000 15000 10000 5000 5000 7000 4000 4000 0 0 0 74000
Bank Charges and Interest 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
Insurance 250 250 250 250 250 250 250 250 250 250 250 250 3000
Professional Fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Rent 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000
Taxes and License 0
Telephone [phone] 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000
Utilities 500 200 300 200 400 300 500 400 400 500 300 500 4,500
Wages: Employee Salaries 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 49,000
Material and Supplies 0
Miscellaneous 2,000 1,000 1,500 500 3,000 1,500 500 1,000 1,200 800 1,000 1,000 15,000
Startupapplication of Funds 0
Total cash Out 21,633 24,083 25,833 19,633 17,483 15,833 16,783 14,083 14,683 10,133 10,033 10,283 200,500
Summary
Total cash in 101200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 314000
Equals: total Cash Available 101200 12000 12500 13400 15400 11200 12500 18500 22500 29800 32000 33000 314000
Less: total Cash out 21,633 24,083 25,833 19,633 17,483 15,833 16,783 14,083 14,683 10,133 10,033 10,283 200,500
Equals: closing bank Balance 79,567 -12,083 -13,333 -6,233 -2,083 -4,633 -4,283 4,417 7,817 19,667 21,967 22,717 113,500

Closing argument
It can help in the development of the
company in the country
It can help Canada to become a competitive
sporting country
 Use of latest technologies can help in the
growth of the company
Proper investment can help in the expansion
of the company throughout the world