Evaluating Success Factors: Professional Beauty London Event

This presentation provides a comprehensive analysis of the Professional Beauty London event, examining its positive and negative impacts through PESTLE analysis, which covers political, economic, social, technological, environmental, and legal factors. The analysis evaluates the external factors influencing the event's success, such as the impact of Brexit on transportation costs and the importance of political stability. Recommendations for improvement include involving top specialists, exploring new technologies, and addressing language barriers. A SWOT analysis identifies the event's strengths, weaknesses, opportunities, and threats, highlighting the importance of leveraging opportunities and overcoming threats from competitors. The presentation concludes by emphasizing the significance of analyzing both internal and external environments for successful event management and references several academic sources.

GLOBAL EVENTS

TABLE OF CONTENT
• Introduction
• Positive and negative impacts of the global events
• Evaluate the external factors with specific examples
• Recommendations and solutions for the improvements
• SWOT analysis
• Evaluate the criteria that are necessary for the successful events
• Conclusion
• References

INTRODUCTION
• This presentation covers the second part of the
assignment.
• The global event which is chosen to make the
presentation is Professional Beauty London.
• It is known for indulging the knowledge and
learning in beauty sector.
• The presentation covers the internal and external
analysis of the specific global event.

POSITIVE AND NEGATIVE IMPACTS OF THE
GLOBAL EVENTS
• In order to organise a successful global event in any
country, it is better to analyse the different macro
environmental factors that can affect the events.
• The discussion on such factors in the context of
Professional Beauty London is mentioned
underneath:
• Political
• Social
• Economic
• Social

CONTINUE
• Technological
• Legal
• Environmental

POLITICAL FACTORS
• Political stability is very fundamental in order to
successfully held an event in the country.
• In UK, the political condition is not stable due to
the cause of Brexit as creates numerous
uncertainties.
• Moreover, it has also creates a lots of opportunities
in the nation.
• Brexit has caused a negative impact to the growth
of economy of UK. As UK maintains a strong and
healthy bond with other nations.

CONTINUE
• It has affected the Professional Beauty London as
well because the Brexit has caused the increased
transportation costs which has a negative impact on
the revenue generation.
• The positive impact is that government also
supports the responsible events globally as it helps
in the tax collection.

ECONOMIC FACTORS
• It is found that UK is named as the fifth largest
economy throughout the world.
• The economy is increasing day by day in UK but
due to the Brexit it creates difficulties for the event
planners and organisers in order get right people in
the event.
• Moreover, the constant fall in the rate of inflation
can leads a situation of poor employment
opportunities which can affect the Professional
Beauty London as it will be not able to give salary
and wages to labours and workers who are involved
in the event.

SOCIAL FACTORS
• In UK, the consumer market is very wide is great
for the chosen global event as the hair dressers
can delineates a range of hair styles and hair care
tips to attract audience.
• This will help hair experts to show their
knowledge and people gets a chance to grow
career in beauty sector.
• Moreover, the local citizen is well educated in
the country which has a positive impact on the
event.

TECHNOLOGICAL FACTORS
• London is one of the those countries which is leading in
advancement of technologies and organisations are able to
seek new opportunities for the business.
• The advanced and modernised technologies delivers better
opportunities to event organisers to conduct event at best
possible manner.
• Professional Beauty London can use modern technologies
for the business to promote its events throughout the world
and to gain large customer base.
• It will also has a negative impact that latest technologies
reduce the labour work which tends to increase
unemployment.

ENVIRONMENTAL FACTORS
• Since, the people are becoming more conscious
about the safety of environment, UK has made the
vital efforts to limit the negative influence on the
environment.
• Professional Beauty London also puts this factor
into consideration by promoting the reuse and
recycling of materials used in the event.
• It will deliver a positive impact on the audience.
• For instance, hair fibres used in the events are
natural which is great effort by this event.

LEGAL FACTORS
• Every country has its own laws and legislations
which abides the company to be adhered.
• For instance, in UK, the employers and workers are
likely to work for forty eight hours a week.
• Additionally, after Brexit, there are lots of laws and
legislations has changed which signifies that the
global event must adhered all the laws to make the
show successful.