APR 7104: Professional Digital Media Skills Campaign Brief
VerifiedAdded on 2022/12/28
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AI Summary
This report presents a digital media campaign brief for 'immunite biscuits,' focusing on attracting customers and increasing sales through digital marketing. The campaign brief outlines the opportunity, targeting health-conscious consumers during the COVID-19 pandemic, and emphasizes the product's nutritional benefits. The rationale highlights the importance of healthy eating and building a strong brand image. The report includes blog content detailing the benefits and ingredients of the biscuits, along with reflections on the campaign's development and implementation. It concludes with a summary of the campaign's key elements, including marketing tools and evaluation methods, and references relevant research on digital marketing and consumer behavior. The assignment fulfills the requirements of APR 7104, demonstrating an understanding of digital media campaign creation, launch, and evaluation, including the use of social media platforms and a written blog.
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