APR 7104: Professional Digital Media Skills Campaign Brief

This report presents a digital media campaign brief for 'immunite biscuits,' focusing on attracting customers and increasing sales through digital marketing. The campaign brief outlines the opportunity, targeting health-conscious consumers during the COVID-19 pandemic, and emphasizes the product's nutritional benefits. The rationale highlights the importance of healthy eating and building a strong brand image. The report includes blog content detailing the benefits and ingredients of the biscuits, along with reflections on the campaign's development and implementation. It concludes with a summary of the campaign's key elements, including marketing tools and evaluation methods, and references relevant research on digital marketing and consumer behavior. The assignment fulfills the requirements of APR 7104, demonstrating an understanding of digital media campaign creation, launch, and evaluation, including the use of social media platforms and a written blog.

Professional Digital Media Skills

Table of contents
 Introduction
 Campaign brief
 Rationale
 Blogs
 Reflection
 Conclusion
 References

INTRODUCTION
 Digital media can be defined as different tools or
techniques that can be used to promote products.
 It is a way by which customers can be attracted
and it helps in increasing sales of company and
more profit can be generated (Alghizzawi,
2019).
 There are many different digital media tools
such as, social networking sites, upload videos
on internet, this will help in attracting more
people.

Campaign Brief
 The opportunity is :
 The idea of making immunite biscuits is to provide good
quality products to consumers which will help them in
boosting their immunity and they will get energy.
 Biscuits is healthy for customers and it has focused on
nutrition and well being of people.
 During covid-19 it is essential for consumers to buy
healthy and safe products which will help them in
increasing immunity and they will stay fit.
 It is best time to manufacture biscuits because people
need this, it is an opportunity to generate more profit.

Cont.…
 The mood of communicating details to consumers will be soft. It
will be simple but attractive and consumers will like product.
 The campaign is being organised to attract customers so that they
can buy product and this will help in increasing profit of company.
 It will also help in building good reputation in market and it will
cover large area.
 The aim of campaign is to educate people about new products and
aware them about healthy products.
 It will not be difficult for managers to make good plans so that
effective communication can be done and consumers can get
proper information.

RATIONALE
 The campaign is being organised to attract more customers and it will help in increasing sales
of company.
 During covid-19 it is essential that people should eat healthy food and use products that are
safe and healthy.
 This will be beneficial for company as it will in achieving goals and objectives of company.
 It will build good brand image in minds of consumers and more customers will be attracted.
 The main aim of organising campaign is to provide relevant and proper information to
customers (Bala and Verma, 2018).

BLOGS
Benefit
 There are many benefits that is provided to consumers so that their immunity level will
increase and their energy will be increased which will help them in fighting with covid-19.
 It contain nutrition products and ingredients which is healthy for health. The taste of
biscuits is good and people will like it.
 There are many products that will be available and online facility is provided so that they
can purchase it easily.
 It is safe for consumers and this will help in building good image in market and marketing
techniques are used are applied so that more customers can be attracted.

CONT…
Ingredient
 Ingredients that are used while making immunite biscuits are, almond flour,
peanut butter, flax egg, coconut sugar, cacao powder, baking soda.
 These are some ingredients which is used in immunite biscuits and good quality
products are being made.
 Some fruits and dry fruits are added so that customers can stay fit and they will enjoy
the taste of biscuits. This is not made by competitors and it will be easily available on
all departmental stores so people can easily buy from there.

REFLECTION
 I and all my team members launch a campaign for educating customers and providing
them information about new product i.e., immunite biscuits.
 The main aim behind organising digital campaign is to provide relevant details and
information to target audience so that they can buy biscuits and it will help in
increasing sales of company.
 It is necessary for every organisation to arrange some campaigns because it creates
positive impact on minds of customers and more people will be attracted.
 During covid-19 it is important that consumers should have good immunity power and
energy to fight against problems.

CONCLUSION
 From the above discussion it can be concluded that, campaign brief which includes,
opportunity for making immunite biscuits, executional centre, target audience,
marketing tools which are used such as, Facebook, Instagram and many others has been
described.
 Further, measurement and evaluation should be done to identify that whether plans are
implemented properly or not.
 Feedback is collected and if any changes are required then managers will take steps and
penetration pricing strategy is applied to attract more customers.

REFERENCES
 Alghizzawi, M., 2019. The role of digital marketing in consumer behavior: A
survey. Int. J. Inf. Technol. Lang. Stud. 3(1). pp.24-31.
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D.
Verma (2018). A Critical Review of Digital Marketing. International Journal of
Management, IT & Engineering. 8(10). pp.321-339.
 Bandyopadhyay, K. and et.al., 2017. STUDY ON THE FORTIFICATION
TECHNIQUES OF MULTIPLE FOOD PRODUCTS USING IMMUNITY
BOOSTING MICRONUTRIENTS AND ANTIOXIDANTS: A LITERATURE
REVIEW.