HCM 102 - Professional Communication: Industry Differences Report

This report provides an in-depth analysis of professional communication within the beauty and aesthetics industry, focusing on three distinct business types: medispa, dermatology clinics, and beauty salons. The report examines the differences between these businesses based on several key dimensions, including clientele characteristics (income level), age demographics, gender-specific services, socio-economic status of target customers, location and operating hours, and the competitive strategies employed. The analysis highlights how each type of business tailors its communication approach to effectively reach and serve its target market. The study also explores how businesses like medispa, dermatology clinics, and beauty salons differentiate themselves through cost leadership, differentiation, and focus strategies to gain a competitive edge in the market. The report concludes with a summary of the key findings, emphasizing the importance of understanding these distinctions for effective communication within the beauty and aesthetics sector.