Report: Professional Communication Strategies at Woolworths

This report examines professional communication practices within Woolworths, a retail departmental store. It explores key aspects such as the role of professional communicators, their responsibilities, and the various audiences they engage with, including stakeholders, customers, and employees. The report outlines the core messages conveyed to each audience, such as sustainability efforts for stakeholders, product quality for customers, and employee recognition. Furthermore, it discusses the modes of information delivery, including internet mediums and direct communication. The conclusion highlights the significance of professional communicators in the retail environment, emphasizing their roles in market research, relationship management, and maintaining communication channels. References include books, journals, and online resources related to communication and sustainability in retail.

PROFESSIONAL
COMMUNICATION
PRACTICE

INTRODUCTION
• Professional communication practice includes verbal and non verbal, visual
and digital way of communicating with a context to a particular
workplace.
• This concepts blends together several pedagogical principles of technology,
software, rhetoric as well as learning theory for improving and delivering
thoughts through varieties in settings that ranges from technical writing to
digital media design and its usability.

PROFESSIONAL
COMMUNICATORS AT
WOOLWORTH
• Professional communicators are hired in Woolworth for delivering such
roles at a workplace. They are the individuals that can come up with every
single aspect of information and transforms them in to easily
understandable format.
• These indiviudals in Woolworth are experts and have the ability for
looking at a bigger picture and can convert it into some beneficial projects
for store.

KEY RESPONSIBLITIES OF
PROFESSIONAL COMMUNICATORS
AT WOOLWORTH
There are several responsibilities of Professional Communicator which is
described as below:
• Market Research
• Customer Relationship Management
• Stakeholder Relationship Management
• Maintenance of Communication Channel

KEY AUDIENCES OF WOOL
WORTH
Apart form that there audiences can be
 key stakeholders
 Customers
 Suppliers
 Employees

KEY MESSAGES
Key messages which are delivered by communicator at Retail Departmental
stores are:
 Key Stakeholders- They are delivered messages such as adopting
methods of sustainability and optimum utilisation of resources. This
would require less investment and more outcomes.
 Customers- They are delivered messages such as their products are very
cost effective and have good quality.
 Employees- They are provided appreciation for their contribution and
rewards criteria for motivation.

MODES OF DELIVERING
INFORMATION
Apart from that there are certain modes of delivering information to customers
which are discussed as below:
• Internet Medium
• Direct Communication

CONCLUSION
• It has been concluded that Professional Communicator plays an effective
role in retail departmental store.
• There are various key responsibilities which are played by the individual
such as researching market, management of effective relationship with
customers as well as stakeholders and maintenance of effective
communication channel.

REFERENCES
Books and Journals
Ruesch, J. and et. al., 2017. Communication: The social matrix of psychiatry.
Routledge.
Hayter, G. A. and et.al., 2017. Method and apparatus for providing data
processing and control in a medical communication system. U.S. Patent
9,804,150.
Online
Retail Sustainability Report. 2013. [online]. Available Through
<http://www.rila.org/sustainability/sustreport2013/implementingsustainability/
Pages/StakeholderEngagement.aspx>

THANK YOU