Comprehensive Report: Role of a Professional Communicator

This report examines the multifaceted role of professional communicators across various sectors, including public hospitals, retail, international banking, state high schools, and music stores. It outlines the primary responsibilities of department administrators, store managers, executive administrators, principals, and marketing representatives, emphasizing their communication strategies and target audiences. The report details the key messages each professional conveys, such as managing patient care, handling stakeholder relationships, promoting new services, communicating school policies, and understanding consumer trends. It also explores the communication mediums used, including telephone, email, face-to-face interactions, and presentations, highlighting their importance in delivering information effectively. The report references several academic sources to support its analysis.

Running head: ROLE OF PROFESSIONAL COMMUNICATOR
Role of Professional Communicator
Name of the student
Name of the University
Author note

1ROLE OF PROFESSIONAL COMMUNICATOR
The first slide talks about the primary responsibilities of the department administrator within
the public hospital. Poor communication between the hospital staff and that of the patient can
affect the quality of care. The department administrator working efficiently can help the
patients in expressing their needs clearly (Bhatia and Bremner 2014). They can help the staff
of the hospital in dealing with the changes taking place. They provide important service by
training and disciplining the employees. They help in communicating about the different job
expectations.
The second slide talks about the kinds of audience that the department administrator will
address. The kinds of audience that the professional communicator at the hospital would face
include the health care staff, doctors and nurses who take care of the patients. The support
staff would also be communicated about their respective job responsibilities and the health
professional would provide additional service that would benefit the public hospital.
The third slide talks about the key messages that the professional communicator will render
with the help of his communication. The department administrator would illuminate on the
laboratory results and how such kind of information should be delivered to the patient. They
also communicate regarding how the problems that are being faced by the patients and their
families can be minimized (Illingworth 2017). They reveal important information pertaining
to hospital discharge summary that can assist the nurses working in the public hospital
The fourth slide talks about the manner of delivery with the help of telephone and e-mail.
Telephone can help in conveying important information about the health of the patient and e-
mail can help in the process of declaration of the laboratory result.

2ROLE OF PROFESSIONAL COMMUNICATOR
The fifth slide talks about the primary responsibilities of the store manager in the retail
department. The key responsibility of a store manager within a large retail department is to
communicate in an apt manner the message that is framed by the head office. He will
communicate how to effectively handle the internal stakeholder relationships that can
preserve the interest of both the customers and the sales department of retail.
The sixth slide talks about the kind of audience that the store manager would address like the
sales team and the support staff. The store manager at the retail store would address the sales
team and the support staff so that they can work and contribute to the growth of the retail
outlet (Wu et al. 2015). Knowing about the functions related to their particular job role
would help them in achieving their objective in the organization.
The seventh slide talks about the key messages that the store manager would convey to the
audience. The store manager would communicate about the importance of cleanliness within
the retail store. He would specify the working hours of each category of worker within the
retail store and their responsibilities so that they know the expectation that the retail store has
from them.
The eighth slide talks about the medium taken recourse to by the store manager like that of
face to face communication and that of e-mail.
The ninth slide talks about the main responsibilities of the executive administrator within the
international bank. The executive administrator within the large international bank would talk
about the importance of self-directed technology and how self-service options can help in
decreasing the wait times. They communicate how the brand can become technologically
adept that can help in increasing the value of the brand in front of the customers.

3ROLE OF PROFESSIONAL COMMUNICATOR
The tenth slide talks about the kind of audience that the executive administrator will address
like that of financial analyst, loan officer and the bank manager. The kind of audience that
will be addressed by the executive administrator is- financial analyst, bank teller, loan officer
and financial manager. The financial analyst can help in researching the macroeconomic
along with microeconomic information (Phillips and Phillips 2016). The professional
communicator can help the financial analyst in gathering the financial information that can
help the company in reaching the aims. The professional communicator can support the loan
officers by providing them with important information that can help them in assessing the
ability of the applicant to repay the loan.
The eleventh slide discusses about the key messages that would be conveyed by the executive
administrator. The executive administrator would talk about the important means with the
help of which the new products and services can be promoted to the customers. They also
talk about the importance of funding of more customer-focused program that can evaluate the
propensity of the customer to the services offered by the bank (Trevino and Nelson 2016).
The twelfth slide provides essential information about the mode of delivery of the
professional communicator. The executive administrator would communicate with the help of
face to face communication and that of sessions held.
The thirteenth slide speaks about the primary responsibilities of the principal within the state
high school. The principal of the government state high school should be open- minded so
that he effectively provide solutions to the problems. The new rules that are framed by the
school authorities should be communicated to the teachers and students within a short span of
time so that the school can continue to function effectively (Rubinstein 2014). The primary
objective of the school should be aptly communicated to the teacher so that they can work in
accordance to that and help in the progress of the school.

4ROLE OF PROFESSIONAL COMMUNICATOR
The fourteenth slide talks about the kind of audience that the principal would address like
that of the students, teachers, parents and the board members. The teacher, student and the
parents are the three most important audiences of the principal at school. The Board members
should also be briefed about the vision of the school so that the teachers and support staff can
help in working along that direction and achieve the noble aims (D. Cox and McLeod 2014).
The fifteenth slide talks about the messages that would be delivered by the principal. The
teachers would be taught to be more open minded and inclusive so that they can adjust to all
kinds of students and render effective service to them (Berebitsky, Goddard and Carlisle
2014). The principal would make the students socially conscious so that they can become
responsible citizens in future (Rubinstein 2014).
The sixteenth slide talks about the mode of delivery like that of face to face communication
and learning conferences. Face to face communication would help the principal to talk about
the misbehaviour of the students to the parents and learning conferences would help in
illuminating the teachers regarding the child-centred methods of teaching.
The seventeen slide discusses regarding the main responsibilities of the marketing
representative in the music store. The primary responsibility of a marketing administrative
within a music store is to talk about the modern day trends so that they can successfully cater
to the needs of the consumer. The sales workers would be provided lessons regarding how to
understand the taste of the customers that can help the music store to earn revenues.
The eighteenth slide speaks about the kind of audience that the store manager would address.
It includes that of support staff, sales person and that of sales associate.
The nineteenth slide talks about the messages that would be delivered by the marketing
representative. The key messages that would be delivered to the audience pertain to time

5ROLE OF PROFESSIONAL COMMUNICATOR
management so that none of the customers feel ignored (Saenko et al. 2016). He would
communicate about the importance of co-ordination within a store and how it can contribute
to customer satisfaction.
The twentieth slide talks about the mode of delivery like face to face communication and
presentation. Face to face communication would be made use of by the marketing
representative to enable the employees to gain knowledge about the latest music and
presentation can help the sales team to understand about the taste of the customer.

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References:
Berebitsky, D., Goddard, R.D. and Carlisle, J.F., 2014. An Examination of Teachers'
Perceptions of Principal Support for Change and Teachers' Collaboration and
Communication around Literacy Instruction in Reading First Schools. Teachers College
Record, 116(4), p.n4.
Bhatia, V. and Bremner, S. eds., 2014. The Routledge handbook of language and professional
communication. Routledge.
D. Cox, D. and McLeod, S., 2014. Social media marketing and communications strategies for
school superintendents. Journal of Educational Administration, 52(6), pp.850-868.
Illingworth, S., 2017, April. Delivering Effective Science Communication: Advice from a
Professional Science Communicator. In Seminars in Cell & Developmental Biology.
Academic Press.
Phillips, J.J. and Phillips, P.P., 2016. Handbook of training evaluation and measurement
methods. Routledge.
Rubinstein, S.A., 2014. Strengthening Partnerships: How Communication and Collaboration
Contribute to School Improvement. American Educator, 37(4), pp.22-28.
Saenko, N.R., Sozinova, A.A., Karabulatova, I.S., Akhmetov, I.V., Mamatelashvili, O.V. and
Pismennaya, E.E., 2016. Research in action integrated marketing communications as the
elements of information and virtualization market relations. International review of
management and marketing, 6(1S).
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to
do it right. John Wiley & Sons.

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Wu, J., Wen, N., Dou, W. and Chen, J., 2015. Exploring the effectiveness of consumer
creativity in online marketing communications. European Journal of Marketing, 49(1/2),
pp.262-276.