Professional Development Plan: Leadership and Public Health Services

This report presents a professional development plan focusing on the delivery of public health services, specifically within the context of Lambeth Borough. It critically examines issues of leadership, change management, and service improvement, drawing on the Annual Report of the Director of Public Health. The report explores the importance of effective communication and collaboration among healthcare professionals, analyzing team working dynamics and leadership approaches. It delves into strategies for managing change, contributing to strategic alliances, commissioning services, and ensuring the delivery of quality public health services. Furthermore, the report includes an analysis of the author's current competence levels in leadership, management, and collaboration, culminating in a personal and professional development strategy. The report also discusses change management models like Kurt Lewin's and Kotter's, and examines the role of communication and teamwork in improving patient outcomes. Finally, the report concludes with a reflection on the key takeaways and future development goals.

Professional
Development Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically examine the issues of leadership, change management and service improvement as
applied to the delivery of public health services....................................................................1
Communicate and collaborate effectively with people and analyse effective team working and
leadership................................................................................................................................3
Critically explore how to manage change, contribute to strategic alliances, commission
services and deliver quality public health services.................................................................4
Critically analyse and reflect on your current levels of competence within the context of
leadership, management and collaboration as applied to the development of a personal and
professional development strategy.........................................................................................5
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Professional development refers to continuous training and education in terms of improving
skills and knowledge level that can be used to achieve growth in career. It includes the criterion
of analysing own skills and abilities in order to focus on weaknesses to overcome with them.
However, it consist the need to making professionals development plan on the basis of strength
and weakness (West and et. al., 2014). In terms of this assignment, it will focus on the Annual
Report of the Director of Public Health in context of Lambeth. It includes the review of entire
report in terms of analysing its facts and figures. This report will focus on problems of
leadership, management of change and improvement in facilities that are currently delivered in
selected area. It will also include working of team and use of leadership along with evaluating
their communication and cooperation. The way of managing change to deliver quality of public
health services and professional development plan is given below.
MAIN BODY
Critically examine the issues of leadership, change management and service improvement as
applied to the delivery of public health services.
Considering the Annual Report of the Director of Public Health, it has been analysed that
effective services with better quality were applied in Lambeth Borough for wellbeing of people.
It includes the fact that different care professionals put effort in order to provide primary,
secondary and tertiary care facilities for making individuals healthy. It is required to utilise more
effective as well as efficient leadership approach in terms of managing overall work load ion
health care organisation to deliver appropriate medical services to wellbeing of citizens.
However, it has been evaluated that care professionals focus on use of together system approach
of leadership in terms of completing their roles and responsibilities to make patient healthy. In
addition to this, it is an effective method which includes the criterion to make employees capable
for developing situations where people at all selected perform in productive manner to their
potential (Reem, Kitsantas and Maddox, 2014). Meanwhile, it involves the principles of human
behaviour for generating appropriate leadership, organisational strategy, systems design and
social process. Moreover, system leadership is helpful to deliver correct medical facilities to
respect of making patient disease free. Furthermore, the leadership method use in Lambeth
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Borough is favourable to provide accurate treatment to maintain entire health condition of people
living there.
Change management can be defined to apply new technologies, leadership and management
approaches by making people adopt them in proper manner. It includes the utilisation of more
effective and innovative technique and other resources in order to enhance the quality of services
and improvement of patient experiences (Swanwick and McKimm, 2017). Basically, it has been
analysed that it is necessary for director of public must focus to make several required changes
due to occurrence of Brexit in United Kingdom. In context of Lambeth borough, it is observed
that different changes are necessary to be done for making aspects stable in healthcare sector so
that everyone get proper care services to overcome their health problems. However, it is
necessary for the country to maintain appropriate health status of overall population who plays
an important role to enhance economy of the nation. In reference to Lambeth borough, it has
been identified that systematic approach of change management needs to be considered to
manage whole desired changes. It has been considered because its effectiveness of managing
vast majority of services by operating and funded via organisations having accountability of
them. It is used at local as well as national level by utilising money properly to delivery care
facilities for welfare of patient respectively.
The services improvement can be defined as an important category to focus on current way of
providing facilities in order to identify their respective weakness in order to make them more
efficient. It includes analysing the threats of services delivery in health & social care to improve
the same for increasing health status of entire population. In relation to the people living within
Lambeth borough, it is examined that professionals adopt one system in each and every situation
to render effective and suitable medication for their better health. It is favourable for medical
practitioners as they remained focus towards the accurate clinical procedures to make an
individual wellbeing without any kind of confusion. In addition to this, the system approach of
leadership is use which is helpful for professionals to avoid confusion and perform with effective
cooperation between each other (Porter-O'Grady and Malloch, 2014). However, it has been
evaluated that public health providers prefer to utilise the systematic approach to manage
changes that take place due to occurrence of Brexit to make sufficient availability of medical
facilities to every individual. Meanwhile, the management of care services has been evaluated
which reflects the proper management of clinical facilities by appropriate efforts medical
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practitioners to ensure delivery of desired facility to every citizens for maintain their better health
condition (Smolowitz and et. al., 2015).
Kurt Lewin and planned approach to change:
Change is necessary for everyone so that new opportunities and strategies are introduced
in effective manner. Kurt Lewin planned approach states that when change is needed it is
essential to create awareness of that change amongst the people and encourage as well as
motivate them towards new change so that it is accepted in appropriate manner. It is necessary
for individual to accept the change because it changes the environment & people need to adjust
accordingly for growth & development. Also to measure and understand the change Kurt Lewin
has used three steps which are mentioned below-
Unfreeze- In this, urge to change the environment and is being identified. This means
that it identifying the change as well as individual who are ready for the change and accepts it
with peace.
Change- Then, comes the change in which identified change is accepted by everyone ion
appropriate manner. This is the actual implementation stage of the first step. It requires mutual
relationship, coordination, corporation to effectively go through process.
Freeze- The last aspect of change management is freezing or also known as refreezing in
which everyone start performing accordance with accepted change process. Then comes a time
when accepted change process need to developed for further growth. This all is done through
freezing change for new opportunities.
Kotter leading change-
Kotter leading change model is also effectively used by the people to understand the
concept of change in proper manner. This model is time consuming but assist firm to grow as
well as develop in appropriate manner.
Create Urgency- Creating urgency about something is essential so that people become
motivate to achieve objectives. Same in the case of change, like one has to create awareness
show the importance of change so that surrounded people get motivated. This will aid in
creating awareness that change is very important for sustaining longer at the marketplace or
workplace.
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Powerful Coalition- Once everyone knows about needs for change it also crucial to
manage and monitor that change process for rapid growth & overall development. Therefore, it is
very must essential to examine the overall performance and change on a regular basis.
Vision for change- To achieve something, first it important part is to create vision and
vision for it. Thus, having vision in change process helps in working and understanding goals.
Communicate- To get work done in proper manner one need to communicate vision of
change to the individual or group. This is important for process so that conflicts & errors do not
arise in near future.
Remove Obstacle- As it is a process, obstacles and problems tend to arise. So, person
need to avoid or be ready for such obstacles which slower the growth of change. All these
obstacles need to be analysed within given time frame so that positive outcome will be produced.
Short term wins- It is essential to motivate people who accept the change and this is
done by making & celebrating short term victories. This will keep all the individuals motivated
and help them in maintaining their interest for a longer period of time.
Build on change- It doesn’t mean that if victory is achieved everything is smooth; person
has to be more competitive and improve areas where improvement is needed.
Anchor- Last step is that one everyone understands the change, it also necessary that it is
being done on regular basis so that it become habit to accepts the change within the culture.
With the assistance of above mentioned model, it has been concluded that this is one of the
most essential as well as time consuming model which assist in enhance the knowledge that
change is very important in every field so that changing requirements can be fulfilled in an
effective manner. As the current market situation is continuously changing on a regular basis, it
is very important to modify the skills, knowledge and capabilities in an appropriate manner.
Communicate and collaborate effectively with people and analyse effective team working and
leadership.
Communication refers to the way of sharing ideas, views and thoughts from one person another
with the help of suitable medium. It is necessary for health care professionals to conduct an
effective communication with patients in order to build effective relationship which impact
positively on treatment outcomes. However, it is essential to establish healthy and accurate
communication among professionals to perform effective with better coordination to make
patient wellbeing (Webb and et. al., 2014). Employees conflicts can be avoided with healthy
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conversation and risk of complications can be avoided to improve patient outcomes. It has been
analysed that care professionals working in area of Lambeth borough focus on strategy of
‘yellow bag scheme’ which contains all the information about patients and their visiting
community services that remain in patient’s home in order to improve the communication as well
as care. Moreover, they also have equalities and communication committee which has a role to
evaluate the current communication practices and submit report of its strengths and weakness to
governing body for further improvements.
Cooperation can be described as an effective technique which is essential mong staff members of
any organisation to focus on similar goal for achieving the same. It has been analysed that the
key of establishing more effective as well as efficient cooperation among care professionals
working on same case is communication through which they can work together in appropriate
manner (Barr and Dowding, 2019). Meanwhile, it is observed that better information sharing
with every detail is favourable to avoid conflicts which facilitate work with accurate cooperation
to gain better patient outcomes. In context of Lambeth borough, the professionals focus on using
technique of maintaining ‘Yellow bag Scheme’ through which they can perform collaboratively
with home care providers for improving medical facilities to ensure wellness of an individual. In
addition to this, this technique is favourable to use by considering written information in records
kept in home of patient which facilitate cooperative working of practitioners to make them
disease free.
Team work refers to an approach in which individuals belongs from different specialised fields
work together on similar goal to achieve it. It includes fact that team work is always required in
healthcare sector because single patient required at least 2 to 4professionals for making them
healthy. In respect of Lambeth borough, it has bee evaluated that staff are performing in afresh
multidisciplinary team seeking for attaining a sustainable decrease un invidual accommodated in
in-patient units. It is observed that professionals of the healthcare organisations and other
associated practitioners understand their team working responsibilities and give their perfect
efforts to fulfil the same. It will provide support to make an individual wellbeing very soon by
avoiding risk of occurring complications respectively.
Leadership is known to be an approach which is used by employees of different organisation to
manage the workload effectively for achieving specific goal (Sims, Hewitt and Harris, 2015).
With the help of reviewing the report of Director of Public health, it has been analysed that
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systematic leadership approach is used by care professionals working area of Lambeth borough
to deliver appropriate care services for their better health. It is favourable to avoid confusion of
medical staff which improve their focus towards patients which results into positive treatment
outputs.
Critically explore how to manage change, contribute to strategic alliances, commission services
and deliver quality public health services.
Managing change can be considered as a challenging aspect for which various barriers may
develop. It includes the criterion to make strategies for adopt respect change in an organisation
along with making potential strategies to overcome with these barriers in terms of facilitating
desired change in company. As per review of annual report given by Director of Public health in
Lambeth, it has been analysed that way of service delivery is required to be change along with
supporting people to make them healthy. Change can be considered as a necessary need of every
organisation in order to boost up overall capability for providing services more effectively and
for wellness of more number of individuals (Cooke, 2016). It has been analysed that, the changes
are based on attempt of Brexit due to which sufficient availability of medical services must be
maintained for welfare of citizens living there. It is very important for govern net to focus on
health of population because they are an important part of role play for improving entire
economy of the country. It includes the requirement of establishing long term plan to deliver
accurate treatment and medication for people so that they can effort for boosting the current
condition of the nation.
Contribute to strategic alliances cam be defined as partnership workers who put efforts together
to complete specific goal to maintain better health of people. It includes the external and internal
partners who provide support at their level including raise funds, free care services and other
help which facilitate to make citizens wellbeing. Strategic alliance can be known as group of
senior people to take decision in regards to several aspect such as budget, workforce, technology
and different citizens (Merrill, 2015). This approach is used by healthcare authorities working in
Lambeth borough by effective organisation of delivering accurate treatment. However, they have
focussed on delivery alliances in order to reflect the actual need of individuals to order to
complete them accurately. Initially, it consist the alliance of Neighbourhood based care and
wellbeing alliance that is responsible to gain contribution from hospitals and communicate based
services for maintain appropriate healthy condition of people. Secondly, it is observed that an
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alliance is established specially for children and young people which achieve contribution from
specific care services like maternity, early years, safeguarding and social care providing for
welfare of them. Thirdly, the another one is personalised support alliance for individuals with
enduring and complex need that brought services together for supporting independent living as
well as personal choices respectively.
Commission services and quality includes the idea of facilitating improvement in care services
and its delivery methods for enhancing patient outcomes (Patel and et. al., 2015). It includes the
fact of using Commissioning for Quality and Innovation (CQUIN) payment which has an aim of
increasing quality of services for better outcomes for patient in Lambeth borough. It has been
analysed by the review of annual report providing by Director of Public health that CQUIN is
helpful in terms of influencing the ambitions of Five Year Forward View to make medical
services advanced which is beneficial for population living in selected area. In addition to this,
Lambeth integrated reablement service is used to enhance accuracy of information sharing
among medical practitioners in order to boost up quality of treatment facilities.
Critically analyse and reflect on your current levels of competence within the context of
leadership, management and collaboration as applied to the development of a personal and
professional development strategy.
PDP plan
What 5 areas of
leadership will
you develop
further?
CHOOSE
FROM:
NHS
LEADERSHIP
MODEL
PUBLIC
HEALTH
SKILLS
What activities
will you do and
what resources*
will you need to
have in place to
achieve your
leadership skill
in these three
areas?
By what date
(month and
year) will you
have
undertaken the
activities
listed?
How will you
evidence this?
If asked on a
job application
form (or at a
job interview)
to demonstrate
where you
showed this
skill what
would you
write (and
Summarise
why you chose
this leadership
area to develop
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FRAMEWORK
COVEY’S
SEVEN
HABITS
*time, money,
family support
say)?
Leadership
Development
Area 1
from
NHS
LEADERSHIP
MODEL
To apply the
NHS leadership
model in
healthcare in
order to support
staff to become
better leaders
which impact
positively on
delivery of
healthcare
services for
wellbeing of
patients. It
includes to
carrying out
training and
educational
programs for
employees
which intake
around 30 to 45
days. This
programs and
implementation
of this leadership
model needs
The duration
needed is 45
days which
conduct training
from 10th April,
2020 to 25th
May, 2020.
This training
session awards a
certificate to
every employee
who have
successfully
complete it by
increasing their
skills and
abilities. This
will help them in
developing
confidence level
and feel
motivated to
perform their
task.
This
development
area has been
used to enhance
the management
of overall
clinical practices
and procedures
in order to
deliver services
more effectively
by grabbing
more patients
who needs care
and medications
for their
wellbeing. Apart
from this,
leadership skills
will be enhanced
which help in
grabbing ample
number of
opportunities at
the competitive
marketplace.
8

around 200
pounds. As a
result it will help
in developing
personal as well
as professional
growth at the
competitive
marketplace.
9

What 5 areas of
leadership will
you develop
further?
CHOOSE
FROM:
NHS
LEADERSHIP
MODEL,
PUBLIC
HEALTH
SKILLS,
FRAMEWORK
,
COVEY’S
SEVEN
HABITS
What activities
will you do and
what resources*
will you need to
have in place to
achieve your
leadership skill
in these three
areas?
*time, money,
family support
By what date
(month and
year) will you
have
undertaken the
activities
listed?
How will you
evidence this?
If asked on a
job application
form (or at a
job interview)
to demonstrate
where you
showed this
skill what
would you
write (and
say)?
Summarise
why you chose
this leadership
area to develop
Leadership
Development
Area 1
from
NHS
LEADERSHIP
MODEL
To adopt the
new approach of
situational
leadership in
order to deal
with different
situations. It
required around
60 days making
leaders utilise
this approach in
appropriate
manner. This
This programs
needs duration
of 60 days this
can start from
5th April, 2020
to 5th June,
2020.
This learning
session provides
a medal and
certification of
appreciation for
completing this
learning process
in successful
manner. Which
as a result help
individuals in
order to gain
opportunities
This has been
selected because
it is favourable
to deal in
sudden and
complicated
clinical
situations to
gain positive
patient
outcomes.
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