Professional Identity and Practices: A Report for Bright Sun Travel

This report delves into the concept of professional identity, emphasizing its role in shaping an individual's beliefs, experiences, and attitudes within a professional context, using Bright Sun Travel as a case study. The report examines the benefits of ongoing professional development for stakeholders, including increased confidence, retention, and customer loyalty. It also explores employer expectations regarding skills and competencies, such as positive attitudes, continuous learning, and cooperation. Furthermore, the report assesses abilities, skills, and competencies for specific job roles, reviews various learning theories and approaches, and develops a plan to enhance skills and competencies within a specific work context. The analysis incorporates practical examples related to Bright Sun Travel, offering insights into the significance of professional development in the service industry.

Professional
Identity and
Practices

Table of Contents
INTRODUCTION...........................................................................................................................1
Task1................................................................................................................................................1
P1Benefits of on-going professional development for different stakeholders in a enterprise.....1
P2 Professional employer expectation of skills and competencies in an enterprise ...................2
Task2 ...............................................................................................................................................3
P3 Assessment of abilities, skills and competencies for a specific job role ...............................3
P4 Review of learning theories and approaches used for personal and professional
development ................................................................................................................................4
Task 3 ..............................................................................................................................................5
P5 A develop plan that enhance skills and competencies in a specific work context ................5
Task4................................................................................................................................................7
P6 Job interview for a suitable service industry..........................................................................7
P7 Strength and weakness of an applied interview process ........................................................7
CONCLUSION................................................................................................................................8
REFERENCE .................................................................................................................................9

INTRODUCTION
Professional identity means a value created by individual's beliefs, motives, experience
and attitudes through a person define it self, in present and professional life. Moreover, it shows
qualities and abilities in a person to solve the business problems by using their skills (Cross and
Ndofirepi, 2015). To understand the concept of professional identity Bright sun travel
organisation has been selected that is UK based company. It provides tour and travel services
package to its customer and plans for vacation. This report will emphasis on professional identity
and services that helps to influence customer. In this report various points to be covered such as
importance of on going professional development, career opportunities, skills, competences and
different learning and development approach that makes different from others. In additional this
report will focus on design of professional development plan and service industry that gives clear
identity to know the person and perform in a better way.
Task1
P1Benefits of on-going professional development for different stakeholders in a enterprise
Overview of Company: Bright sun Travel is a UK based tour and travel company which is
established in 1986, it give its travel services to customers at a reasonable package for enjoying
the vacation. It has dedicated team members who works 24*7 hours by providing services
through online. At present it trying to become new changes such as to expand its business all
over the world and increase profits.
Theories and approaches: Bright sun travel follows different types of learning theories that
helps to develop professional plan such as-
Behaviourism: This means knowledge exist severally and outside of group. It believes
that learning actually arises when new changes and behaviour occurs in a organisation. Manager
of Bright sun travel follows behaviour approach that helps to accept new behaviour and
challenges.
Cognitivism: This is based on the thought of people behind behaviour or action. This
theory includes thoughts and ideas of human being that respond stimuli and instantly. Such as
employees of Bright sun travel use this approach to observe the behaviour of customer and
understand what is going on in their mind give satisfaction.

Constructivism: It is based on premise that is constructed by by an organisation by using
knowledge and experience. Learning involves how an individual create and interpret the
experience to solve the problems. Such as Bright sun apply this approach to research project,
solving problems, brainstorming and simulations that helps to get desire outcomes (Dehghani,
Mosalanejad and Dehghan-Nayeri, 2015).
Ongoing professional development is a continuous process of explaining the knowledge,
experience and skills that an individual get from a work place or affiliated institution. It involves
systematic approach that helps to show individual's skills and ability to complete the task by
using knowledge. Following key benefits of on-going professional development for stakeholders
are as follows-
Increase confidence level: This plans will helps to build confidence level of stakeholders
and employees. Employees who have high level of knowledge and solve all impossible problems
by using skills that helps to motivate. Such as Bright sun company motivate its employees and
increase confidence because it helps to accomplish task on given time and perform well that also
provides job safety.
Increase retention: Professional development plan is helpful for stakeholders such as
employees, creditors, customer etc. if company will provide professional plan that will helps to
keep record of employee's performance and would awarded them on the basis of performance
that will help to retain employees for long term.
Easy to make successful plan: An industry hire highly qualified and experienced person that
makes successful plans easily that work in a good manner. Such as manager of Bright sun travel
set the goals and makes planning to achieve the goals that helps to give successful results.
Create customer loyalty: It states an enterprise can create a customer loyalty by
providing better services. Manger of Bright sun uses highly plans which is prepared by
professional employees and follow this plan in order to increase customer loyalty.
Better decision: A professional development plan give benefits to stakeholders to take
better decision in an industry. For instance, Manager of Bright sun make plans to cope with
situation and problems and bring effective decision that helps to make different from others.
P2 Professional employer expectation of skills and competencies in an enterprise
An employer of any organisation has many expectation at the time of hiring employees.
Manager of Bright sun includes some roles and skills that is require for organisation such as to

understand the challenges and environment, highly qualified and experienced, need to solve
problems and good performance. Each and every company want to develop a professional
environment so all worker put their efforts and use skills to accomplish company's goals. Bright
sun travel analyse professional employer who has sufficient skills and competencies that will
helps to create a healthy work environment and employees can perform better in context to
achieve goals (Deneroff, 2016).
Company provides training and development programme to workers who has lack of
experience but need to be skilled that can be understand easily. Organisation require some
needed skills and competencies that helps to accept challenges such as-
Positive attitude: A positive behaviour of any person increase confidence and create
relationship among employer and employees that helps to create a perfect work structure.
Manager of Bright sun travel hire the employees who always shows positivity even in difficult
situation that helps to adopt changes effectively.
Continuous learning: This qualities also require in an organisation that helps to give
contribution towards company. Such as Bright sun travel provides training and development to
its employees that is valuable to work in challenging environment by giving contribution.
Cooperation: This is big assets that is require in every company which helps to
cooperate with employees as well as customers. Cooperation is needed in all business that helps
to run a business effectively with the help of employees and employer (Gibson, 2016).
Task2
P3 Assessment of abilities, skills and competencies for a specific job role
It is very essential for every individual to assess own abilities and competencies that
helps to make a capable person who fulfil the company's requirement. Moreover, employees of
industry or firm should have enough knowledge who helps to attract customer and increase sales.
Manager of Bright sun travel check the abilities and competencies of employees that helps to
define is employee is capable to complete the task or not?
Assessment of abilities: This is the way of defining the role and responsibilities that shows
capability of employees to complete task. Such as Bright sun travel check the employees ability
that is they able to accomplish the objectives for a particular job profile such as marketing job
profile, visitors who is able to make understand customers easily.

Skill assessment: It contains skill audit that is the way of knowing the skill gaps in an enterprise
that needs to be compete through training and development programme. Manager of Bright sun
travel review the skills of employees and provide training if is required (Hordern, 2015).
Competencies assessment: This includes a system for measuring and evaluating personnel
competency in an enterprise. Such as Bright sun travel facing lack of productivity problems
because of employee's performance. In this case manager need to define problems with
employees and should provide training to increase performance for a particular job role such as
advertising through marketing manager.
It can be understand through a table that helps to achieve goals-
S.N. I am capable of Score Score from
other side
Difference
1 Problem solving skill 7 8 1
2 Proper communication skills 6 4 2
3 Ability to handle challenges 6 7 1
4 Ability to cope with situation 8 9 1
5 Competent to manage time 8 8 0
6 Competent to coordinate with all 8 9 1
P4 Review of learning theories and approaches used for personal and professional development
An organisation adopt different learning theories and approaches that is used for
increasing personal skills and development of firm (McLean and et.al., 2015). It helps to make
clear planning and strategy to accept the changes and challenges and provide a perfect
environment. Bright sun travel use learning theories like as-
Behaviourist learning approach: This theory is based on thought and idea that learner responds
quickly and stimuli in a organisation. Moreover, this involves how an person respond to accept
the challenges. Such as Bright sun's manager bring new changes to attract the people by making
new strategy. In this situation employees will respond positively by following behaviour
approach that helps to attract people.
Humanistic learning approach: This theory is contrast of behaviour theory that consider
empathy and stress of employees. It help to improve individual's image and self actualisation that

give confidence. Such as Bright sun travel use this approach to assess the employee's image and
work performance (Nadelson and et.al., 2017).
Cognitive approach: It relates to psychology approach that focuses on how a person think and
solve problems. In Bright sun travel manager focuses on employees behaviour and their thoughts
that affect behaviour in order to attain objectives.
Social learning theory: This includes a behaviour of an individual and society that possess new
qualities and behaviour can be adopt by observing other people. Such as employees of Bright
sun travel observe manager behaviour and get changes in own behaviour that helps to attain
objectives (Nuttman-Shwartz, 2017).
It has been analysed that above mentioned learning theories are useful for personal and
professional development. As it focuses on human behaviour and helps to accept the challenges
and changes by adopting learning theories which helps to achieve goals of company.
Task 3
P5 A develop plan that enhance skills and competencies in a specific work context
As development is a complex issue that need to be economic growth, solid strategy,
detailed healthy programme and knowledge to be sustain. Planning is a management's art that
involves what to do, how to do and when to do in order to get better results (Toom, Pyhältö and
Rust, F.O.C., 2015).
Development plan is a structure document that provides strategy with guidelines need to
follow during development. A proper development plan helps to increase skills and competency
in a specific task such as manager of Bright sun travel has decided to increase 30 percent sale
than past years and enhance its services all over the world. For this planning manager need to
make effective planning and should provide training that will help to enhance skills of employees
as well as enterprise by making effective development plan. It involves following skills and
competency plan that develop an enterprise like as-
Team work: It states employees and employer should work together to complete the particular
task that helps to solve problems collectively and maintain coordination (Wilson and et.al.,
2016).
Customer service: Bright sun travel focuses on customer service that helps to make successful
development plan and it increase skills and competency of employees by providing training.

Results orientation: Bright sun travel has decided to improve its services and customer loyalty,
by building development plan its can do so and will be able to enhance skills and competency of
employees.
Leadership: This is the best way to enhance skills and competency by making development plan
that is uses in Bright sun travel company. Leaders of Bright sun company shows a clear path to
its employees how to complete a particular task in given time period.
Bright sun travel provides tour and travel services to its customer and it has vacant post for
manager. For filling vacancy it prepare development plan like as-
Development plan
Stages Objectives What need to do
achieve goals
Progress ways
Define goals To find the
problems
Analysis the market
and enterprise
Need to leadership process
Give preference Time management To select a time
period
Review work time to time
Set a deadline To work as a team To coordinate and
share thoughts
Use humanistic approach
Know own strength Build
communication
skills
To share ideas and
facing problems
during work
Use behaviour approach
that will help to
communicate effectively
Recognize threat Bring new
innovation
Need to get approval
and understand to all
To get prepare all
employees and provide
training to accept
Develop skills Monitor the
performance
Should be a proper
records of
performance
Evaluate the performance
on timely basis
Take action Control activity Need to excess
activity and control
the cost.
To follow planning in
order to reduce cost

Task4
P6 Job interview for a suitable service industry
Job interview refers a interview process that involves numerous question which is asked
by a human resource manager in order to provide a job. In other words, it is a way of hiring
qualified and experience person to be work in a organisation by asking many question that
relates to job profile and work experience ( Wosket, V., 2016). For instance, Bright sun travel
has vacancy of reservation manager who provides reservation to its employees. To filling this
vacant post HR manager will short list the candidate and will take interview by asking related
question that helps to provide a competent employee who can handle this responsibilities. Many
companies have different process that helps to hire best candidate. It involves some steps that
helps to select best candidate as according to job profile that suits for industry-
 Give the vacant information and provide job profile and responsibility through
new paper, websites and etc.
 Get the resume of applicant and shortlist the resume.
 Prepare a questionnaire that suits to a industry and job role.
 Take a interview through different round like technical, written oral and final.
 Take a action and select a best employees.
P7 Strength and weakness of an applied interview process
As I have applied for reservation manager post, during interview process I noticed
various strength and weakness in my self that can help me to provide this job (Zhang and et.al.,
2015).
Strength:
 Good and attractive communication way.
 Able to handle challenging environment and changes.
 High level of skills and experience of work.
 Competent to complete task in a given period.
 Personality traits and professionalism.
Weakness:
 Lack of technology.

 Not experience of tour and travel industry work.
 Skills not matched with job profile.
 Lack of knowledge about reservation and its related activity.
CONCLUSION
As per above report, it has been concluded that professionalism is essential in any
industry that helps to provide sufficient knowledge and skills to maintain profitability. It involves
different theories and approach such as behavioural, social learning, and cognitive that helps to
maintain communication and coordination among employees and employer. Development plan
helps to achieve enterprise's objectives by increasing skills and competency. Moreover, this
report covered interview process for a specific task and its merits and demerits that helps to
select best candidate.

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