Holiday Inn: Operation Manager's Professional Identity and Practice

This report delves into the professional identity and practice of an Operation Manager at Holiday Inn, exploring the importance of ongoing professional development. It examines employee and employer benefits, expectations of professional standards, and required skills such as creative thinking and communication. A self-assessment using SWOT analysis identifies strengths and weaknesses. The report also discusses learning theories (VAK learning cycle, behaviorist approach) and development options (formal and informal training). A Professional Development Plan (PDP) outlines goals for skill enhancement, including decision-making, problem-solving, and flexibility, incorporating benchmarking and social learning theory to achieve improvements. The report provides a comprehensive overview of professional growth within the context of the hospitality industry.

Professional Identity and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1 ................................................................................................................................................3
LO 2 ................................................................................................................................................5
LO 3.................................................................................................................................................8
LO 4...............................................................................................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
For a person it is essential to have knowledge of its identity and practices so that they
conduct each and every work in effective manner. Professional identify is referred as moral,
beliefs, code of practices, principles, law, values and others (Carrillo, Baguley and Vilar, 2015).
With such skill and professional identify of individual works in an organisation for positive
outcome. The organisation chosen for assignment is Holiday Inn that was established at United
Kingdom in 1952. This is British America brand that has largest chains of 1173 hotels with
214000 bedrooms. The chosen profile for job at respective enterprise is Operation Manager. The
purpose of study is to cover welfare of current professed improvement along employer belief in
terms of rising accomplishment and competence. For performing job duty, individual need
competences and skills. Learning theories and approach are needed in both individual as well as
professed process. It also highlights job interview, job development and their strong as well as
weak points.
LO 1
Role of Ongoing Professional Development
Ongoing professional development or Continuing Professional Development is referred
as procedure that identify as well as track written document of knowledge, experience and skills
that is earned by individual and judged by others. It is gained in terms of formal and informal
way beyond training that comes from experience to people (Continuing Professional
Development (CPD), 2019). This process is required in all profession to achieve positive
outcomes. The professional development approach includes mentoring, coaching and so on. It
assist in assisting and serving guests, visitors and others. The welfare of current change in
context of employees and employers in respective organisation are as follows:
Employee Welfare
Benefits includes:
Intrinsic Motivation- The employee of organisation are motivated with training process.
Ongoing development training assist Holiday Inn employees to work in proper manner and
enhance productivity of business.
Personal Satisfaction- The improvement through continuous change helps employees to
work in proper manner and enhance level of confident (Cruess and et. al., 2015). The employees

working in Holiday Inn get personal satisfaction with training and development which will assist
in improving employee retention. This method has adapted by respective organisation in order to
achieve competitive advantage.
Employer Benefits
The benefits includes:
Skilled Workforce- The Holiday Inn requires skilled workforce which can be developed
through providing ongoing professional development. These helps in catering need of individual
and organisation in an effectual manner. This is very significant to enhance capability as well as
skills of staffs in positive manner.
Employee Engagement Through Development Opportunities- The employees
working in organisation must be engaged in performing positive work and reach goals. It is
possible through conducting ongoing professional development training. It is done to boost
morale of employees in positive manner.
The employer of organisation possess expectation with their working force regarding
skills and competences. Each and every person has their own knowledge and capabilities to
perform work. Job profile which is selected at respective organisation is Operation Manager. The
leader working in business has belief in terms of ability as well as competence that are
mentioned below:
Expectation of Professional Standards
For working as given profile, employer expect their employees to have following
standards such as:
Personal Presentation and Appearance- In order to work as respective given profile,
employees employed in Holiday Inn should be very presentable and their appearance should be
good (Gibbs, 2015). It is employer expectation with their employee to work in effective and
efficient manner. They should present good posture and gesture in front of guests, visitors for
positive outcomes.
Maintaining Professional Standards- The organisation running their business at
marketplace has to set principles, standard and value and which should be followed. For working
as operation manager, it is important to follow professional standards by employer in order to
attain goal and objectives.

Working Ethically and Responsibly- This is employer expectation to possess good staff
who can work in ethical and responsible manner. They have to follow all ethical values,
principles, rules and regulation to get positive results.
Importance of Ongoing Professional Development
Current Professed Improvement is also regarded as Continued Professional Evolution
which ensures capabilities and keeping those with actual regulation of others in identical or
particular tract. This also helps in keeping and enhancing ability as well as cognition in order to
deliver occupational group service to guests, consumers, visitors, client and community (The
importance of Continuing Professional Development (CPD), 2019). It is career long obligations
to for practising of professionals in an effectual as well as prompt mode.
Professional Skills Required At Working Place
The accomplishment needed for operation manager are as follows:
Creative Thinking- It is important skill that in needed by each and every people working
in organisation. For working as business activity manager at respective organisation, they need to
be creative thinker so that proper guidance and assistance can be provided to staff and
subordinates for improved activity execution.
Communication- The business activity manager working in Holiday Inn has to convey
with employee, personnel and low-level so that they can give their best performance to business.
According to opinion of Goldie, 2012, individual should possess skills and competence
such as communication, leadership, decision making, creative thinking, risk taking and so on in
order to run into leader belief of occupational group ability which is needed for operation
manager at Holiday Inn.
LO 2
In order to work as operation manager, the several skills, competence and abilities are
required which are described with assistance of explanation as well as conceptualisation. They
are mentioned here:
The personalized ability scrutiny is applied for assessing own skills, competences and
abilities in order to determine strengths and weaknesses (Trede, Macklin and Bridges, 2012).
They are:
Skills Rating by me Rating by others Differentiation

Communication Skill 9 10 -1 (Strength)
Decision Making 8 7 1 (Weaknesses)
Leadership Skill 9 10 -1 (Strength)
Problem Solving Skill 6 5 1 (Weaknesses)
Flexibility 8 5 3 (Weaknesses)
Responsibility 6 8 -2 (Strength)
Teamwork 7 9 -2 (Strength)
From the above table, my own strength and weaknesses can be identified for role of
operation manager such as:
Strengths Weaknesses
Communication Skill Decision Making
Leadership Skill Problem Solving Skill
Responsibility Flexibility
Teamwork
For identification of skills and competences for operation manager duty is represented
with assistance of SWOT investigation. They are:
SWOT Analysis
It is used for identification of strong and weak points of an individual and organisation.
For knowing about my skills as well as capabilities, I have applied SWOT investigation for
operation manager of Holiday Inn that are as follows:
Strengths Weaknesses
 I possess great communicating ability
which helps me to do proper interaction
with visitors and guests.
 I can easily perform work in team so I
 I lack in decision making skills which
create problem to solve arise issues at
organisation.
 There are various problems arise in

can grab opportunities for positive
outcomes.
Holiday Inn where I lack skills to solve
them.
Opportunities Threats
 I have to improve my flexibility level
so I can adjust in any situation or
scenario for positive outcome.
 I have to make my decision skills to be
good so that I can make good decisions
at business.
 I have to move as per need and demand
of consumers to fulfils their
requirement for avoiding threats.
In order to manage things and improve growth career, it is very crucial to have proper
occupational group improvement as well as personal process. This can lead in better work
performance in terms of following ethical value. Some of the learnedness explanation as well as
conceptualisation which are applied in individualised and occupational group improvement
procedure are given below:
Learning Theories
Learning explanation to enhance individualised as well as professed evolution are
mentioned below:
VAK Learning Cycle- It understand as well as identify learning variety which has three
styles such as: Visual- This consists of reading, observing and seeing things through pictures, displays
and diagrams (Wenger-Trayner and et. al., 2014). For working as business activity
handler, they can enhance both personal and occupational group improvement by viewing
as well as writing matters. Auditory- This is referred as transferred of message with help of expressed or listening
speech, sounds. It leads to improve and enhance professed change by hearing ability.
 Kinesthetic- It contains sensual occurrence in terms of touching, feeling, holding, shaking
hands and so on. This can assist in improving skills of performing applicable matters.
Learning Approach

Learning conceptualisation for individualized as well as occupational group procedure is
described below:
Behaviourist Approach- It is the formulation which focus on several feature like
thinking, problem solving, reasoning and others (Badwall, 2015). If there is change in
environment, then behaviour of people changes accordingly. The behaviour of individualistic is
improving with such approaching and their skills and knowledge is changed accordingly.
Development Options
It includes following:
Formal Training- This is called structured learning and training which aid in rising both
individualised as well as professed alteration of individual in effectual manner.
Informal Training- It is unstructured training which is provided to employees in an
organisation so that they can work in proper manner (Williams, Ritter and Bullock, 2012).
In order to measure ability and competence, behaviourist and developmental approach is
used by operation manager in order to create their individualized as well as non-recreational
ability in an effective and efficient manner.
LO 3
Professional Development Plan (PDP) is referred as written document that helps in
identification of skills, objectives and score in order to better and develop career (Gonzalez-
Smith, Swanson and Tanaka, 2014). Development plan of Holiday Inn to enhance competence
and skills of staff are:
Actual Ability
and Competence
used in individual
and occupational
group idea
End
Individualized
/ Occupational
group
Improvement
Program
ACTIVITY
(Use SMART
targets)
Point how you have
monitored your
advancement,
underpinning
learnedness and
improvement explanation
Measure the effectual
of your individualized
improvement program
Decision Making Short Term
Goals (3
months)
Behaviourist Theory: It is
called behavioural
psychology theory of
learning which focus on
ideas that all behaviours are
needed for various
conditions in an effective
This is the most
important skills which
should be possessed by
employees and manager
in order to make
decisions in an
organisation. This is

and efficient manner. It
represents responses of
individual to environmental
stimuli in order to shape
actions. This theory helped
me to monitor my progress
by making decision in
organisation.
improved through
participating in various
classes like public
speaking, reading of
books and so on so that
proper decisions can be
made.
Problem Solving
Skill
Medium Term
Goals (6
months)
Benchmarking: This is
defined as procedure of
measuring performance of
goods, services and process
of business against
competitors or other
business to become best in
industry or marketplace. It
helps in identification of
internal opportunities in
order to do proper
improvement at business. In
order to resolve problems in
an organisation, I have to
set benchmarking for my
skills for particular time
period so that I can resolve
it within given time period.
There are various types
of problems which are
arise in organisation that
need to be solved within
time period to avoid
future problems arise in
business. This skill is
improved through
participation in various
training session and
solving problems in
unique and innovative
way for positive
outcomes.
Flexibility Long Term
Goals (12
months)
Social Learning Theory: It
is referred as theory of
learning process and
behaviour of social that
helps in proposing new
behaviours that is acquired
from imitating or observing
others. According to this
theory, learning is regarded
as cognitive process which
assist in placing at social
context and occur through
direct instruction or
observation. It is helpful for
employees of respective
organisation to maintain
flexibility at workplace in
order to accomplish set goal
and objectives in an
effective and efficient
The employees working
in organisation should
be flexible enough to
work in any
environment so that goal
and objectives can be
attained in an effectual
manner. This is possible
by making oneself to be
flexible for working
culture and environment.

manner for positive
outcomes. With such they
can maintain relationship
with each and every
members of organisation.
The several preparation and course of study that are interpreted by me to improve myself
in hotel industry so that I can develop good career in respective filed. Some of them are
described below:
Training Course
Taken by Me
Period of
Time
Place Main Learnedness interpreted/fresh
ability formed
Inventory
Management
15th May,
2019
Hyatt Hotel Management of stock on regular basis
Holding of goods as well as services
whenever required
Quality Management
Certification
27th July,
2019
Marriott Hotel Learning of quality to be maintained at
hospitality sector
Management of quality in an effectual
as well as expeditious style
Conducting training and development
for working force in order to maintain
quality at hotel sector
Managing overall activities of business
LO 4
Job Advertisement
It is referred as electronic and print media which assist in supply relevant message
regarding job vacancy of specified profiles (Hordern, 2013). With these advertisement, candidate
can apply for jobs relevant to them. The respective organisation has made advertisement
regarding profile of operation management in newspaper which is described below:
Job Advertisement
9th December, 2019
Dear All,
It is big chance for you all to do activity in well known as well as established organisation.
Holiday Inn requires highly qualified and skilled person to work for the position of operation
manager. The criteria for position are given below:
Qualification

MBA in hotel management or Graduate from recognised university
Experience
2-3 years experience in particular field
Age
Between the age of 24 to 35 years with good health.
Salary
Fascinating salary package to qualified as well as experienced candidate.
Experienced are preferred more as compared to fresher
The candidates who are interested and meet criteria can easily apply for given job profile. The
individuals can forward hand written application and Cvs, passport sized photographs including
their name and contact details before 20th of December to mail id of organisation that is
[e-mail].
Job Specification
This is defined as in writing communication that includes emotional, learning
qualifications, physical, skills and experience for particular job profiles (Korkmaz and Senol,
2014). It is as follows:
Title of Job Operation Manager
Reporting Authority Holiday Inn Manager
Roles & Responsibilities Pull off unit of organisation
Managing all daily and operational activities of organisation
Provide training and development session for operation related
activities and work
Qualification MBA Hotel Management or Diploma in Hotel industry
Title of the job Operation Manager
Date: 09/12/2019

Qualification required Essential Desirable Met
MBA in Hotel Management
Diploma in Hotel Industry
Fluent in English and Local Language
Yes
Yes
Yes
Experience required
2 to 3 years experience in department of
operation or being playing role of operation
manager in reputed and brand value
organization
Yes
Personal characteristics & conduct
Problem Solving Skill
Interpersonal Skill
Communication skill
Leadership Skills
Yes
Yes
Yes
Yes
Roles and Responsibilities
Managing team of organisation
Managing all daily and operational activities of
organisation
Provide training and development session for
operation related activities and work
Yes
Yes
Yes
Curriculum Vitae
It is defined as detailed document which focus on highlighting academic or professional
history (Leijen and Kullasepp, 2013). This is written when applying for job vacancy. This
includes work experience, academic coursework, publication of work, research projects,