Professional Identity and Practice: A Case Study of Virgin Atlantic

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UNIT 3- PROFESSIONAL IDENTITY AND
PRACTICE
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Table of Contents
INTRODUCTION......................................................................................................................................................... 3
PART A-CASE STUDY REPORT.............................................................................................................................4
LO1 AND LO2.......................................................................................................................................................... 4
INTRODUCTION AND OVERVIEW OF ORGANISATION..................................................................4
SKILLS AND COMPETENCIES EXPECTED BY EMPLOYER FOR HR ROLE IN VIRGIN
ATLANTIC............................................................................................................................................................ 5
EVALUATION OF BENEFITS AND IMPORTANCE OF UNDERTAKING ONGOING
PROFESSIONAL AND PERSONAL DEVELOPMENT...........................................................................6
A REVIEW OF THE RANGE OF DIFFERENT LEARNING THEORIES AND APPROACHES
USED FOR PERSONAL AND PROFESSIONAL DEVELOPMENT....................................................7
ASSESS OWN ABILITIES, SKILLS AND COMPETENCIES FOR A SPECIFIC JOB ROLE.............9
PART B- LO3.............................................................................................................................................................. 11
TARGETS................................................................................................................................................................ 11
DEVELOPMENT PLAN...................................................................................................................................... 13
PART C- LO4.............................................................................................................................................................. 15
JOB DESCRIPTION.............................................................................................................................................. 15
MOCK INTERVIEW............................................................................................................................................ 16
REVIEW OF KEY STRENGTHS AND WEAKNESS OF INTERVIEW PROCESS AND
CHALLENGES THAT HAS OVERCOME......................................................................................................17
CRITICAL REFLECTION OF INTERVIEW PROCESS AND ABILITIES DURING PROCESS....18
CONCLUSION............................................................................................................................................................. 19
REFERENCES............................................................................................................................................................ 20
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INTRODUCTION
This assignment is prepared and discussed to have an understanding of the improvement
of the skills for the career and profession that can be advantageous for the employee and
the organization both. Professional identity is essential and crucial aspects from the
perspective of career and personal development. This assignment thus provides the
insights that help in understanding the importance and value of the ongoing professional
development and the skills and competencies required for the particular job position in the
organization. The second part provides the development plan for particular job roles and
with the specific targets and goals. The last part provides the job description of the
particular job profiles with the job interview process and the written reflection of the
interview process and the performance in the interview.
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PART A-CASE STUDY REPORT
LO1 AND LO2
INTRODUCTION AND OVERVIEW OF ORGANISATION
Virgin Atlantic is one of the major international airlines of Britain, headquartered in
London. Virgin was founded in 1970 and Virgin Atlantic has started its operation in 1984
and it becomes the second largest commercial airline in the United Kingdom. The airlines
operated between North America and the United Kingdom and many more. Virgin Atlantic
is the market leader in the industry having the operation all over the world. This
assignment is prepared that reflects the competencies and skills needed by the Virgin for
the specific role in the organization.
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SKILLS AND COMPETENCIES EXPECTED BY EMPLOYER FOR HR ROLE IN VIRGIN
ATLANTIC
Each role possesses some of the skills and competencies that justify the role of HR in the
Virgin Atlantics. There are some of the set of skills that must be present in the employees.
For the role of HR in the Virgin Atlantic it is important to have some of the required skills
and abilities and which are as follows:
EXCELLENT COMMUNICATION SKILLS: Being at the position of HR at the Virgin Atlantic it
is important to have excellent communication skills. These skills are important to be
present in HR so that he or she can perform his or her role effectively. HR need to
communicate and interact with the clients and employees verbally and non –verbally
(Brockett. and Hiemstra, 2018).
TRAINING SKILLS: This is the second important skill that must be present in the HR of the
Virgin Atlantic. The HR of the Virgin Atlantic needs to give the training to the employees of
the Virgin Atlantic to the present and the new employees. Thus training skills must be
present in the HR and it is expected by the employer of the Virgin Atlantic.
CULTURE AWARENESS: For the role of the HR it is important to have the understanding
and awareness of the different cultures. The HR of the Virgin Atlantic need to communicate
and interact with the diverse culture in the organization and must understand their needs
and wants. Thus it is expected by the employer to have the cultural awareness in the HR of
the Virgin Atlantic (Guest, 2017)
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EVALUATION OF BENEFITS AND IMPORTANCE OF UNDERTAKING ONGOING
PROFESSIONAL AND PERSONAL DEVELOPMENT
Ongoing personal and professional development is important in the organization and for
the employees that help in the development of the skills and competencies within the
employees and it also helps the organization to grow and develop. Following are the
benefits and significance of the ongoing personal and professional development:
Higher performance and productivity: personal and professional development results in
the increment in personal and professional development. The skills and abilities are
developed with the help of this and this is being utilized by the employee in the
organization and workplace and also for performing of the job role. It also benefits the
organization (Noe et al., 2017).
Increase in the turnover of employee: It also helps in the reduction the rate and number
of the employee turnover in the organization. The trained employee with the skills and
abilities helps to perform the role effectively and this reduces the turnover rate as the
employees do not leave the organization with the proficiency.
High motivation: The on-going personal and professional practices results in high
motivation among the employees of the organization. The personal and professional
development plan increases confidence due to the development of the skills and their
ability in the workplace increases (Raj and Sharma, 2018).
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A REVIEW OF THE RANGE OF DIFFERENT LEARNING THEORIES AND APPROACHES
USED FOR PERSONAL AND PROFESSIONAL DEVELOPMENT
The different learning approaches are being developed that assist in the development of
the skills and competencies of the individual. Following are the learning approaches that
can be used for the development:
Behaviourism theory: This theory is based on the opinion and idea that the learners
respond to the environment and the stimuli. The learning facilitator role is to provide
useful and relevant stimuli so that the learners can respond and can gain the required and
needed experience or knowledge. This also reflects that the learning can be carried out
with the changes in the behaviour between the response and stimuli. It can also be
achieved through repetition in the task so that competence and excellence can be attained
through rules establishment (Greenwood et al., 2017).
Cognitive theory: This theory reflects that the learning can also be carried out with the
assistance of internal procedure and process of the data and information only. The internal
stimuli can help in having a deep experience. The link of the concepts can also be utilized
for learning. The concepts can be analyzed and the learning can be done.
Humanist theory: This theory gives emphasis on active learning at the core and middle of
the humanistic approaches to the learning. The humanist theory gives emphasis on the
individual and humanist behaviour and theory. The individual experiences can be gained
for learning new skills and abilities (Greene, 2017).
LEARNING THEORIES: The learning theories can be used for the development of personal
and professional career. Kolb's learning cycle can be used for the development of skills and
abilities:
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KOLB’S LEARNING CYCLE: The first stage is a concrete experience that involves the listing
of all experiences that are familiar with the individual. The listing of own experiences that
have been feeling by the individual can be listed and the learning can be carried out. The
second stage is the reflective observation and it includes the reflection of the own
experiences having high importance and value. The third is the abstract conceptualization
and that includes the reflection of the new ideas or modification of the existing experiences
(Kolb, 2014)
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ASSESS OWN ABILITIES, SKILLS AND COMPETENCIES FOR A SPECIFIC JOB ROLE
For the job role of the human resource manager, there are different and important skills,
competencies and abilities are requires for the effective functioning of the job. I am
working for the Virgin Atlantic and it is important to have the evaluation of own skills for
the job role of the human resource manager.
Soft and technical skills: Soft and hard skills make me perfect for the human resource job
role. The combination of both skills helps to better functioning and operation of the human
resource job role (Kumar and Pande, 2018).
SOFT SKILLS REQUIRED FOR PROFESSIONAL STANDARDS
AND JOB ROLE
Ratings
Excellent
communication
skills
I am having good verbal and non-verbal
communication skills that enable me to perform
my job role effectively.
10
Strong Work ethic This is important for the HR job role and
organisation also needed to have the ability for
working with cultural diversity.
10
Positive approach I am very optimistic and enthusiastic and I
always look for the development and growth
within the job role.
9
Ability to accept and
learn from Criticism
I always learn from the criticism and develops
my skills and abilities according to my limitation
and flaws.
9
Flexibility I am able to adopt new challenges and situations
and I accept new skills and I am open to the new
ideas.
9
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SWOT ANALYSIS
STRENGTHS
 Excellent communication skills
 Ability to accept and learn from
Criticism
 Positive approach
 Good experience and educational
qualifications
WEAKNESS
 Lack in the interpersonal skills
 The inability of working under high
pressure
 Lack of inner motivation and
inspiration
 Lack of confidence
OPPORTUNITIES
 Further education
 Promotions for the role of manager or
head in the organisation
 Offers from good companies
THREATS
 High competition
 Low pay
 Mistakes and errors while working in
the organisation
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PART B- LO3
TARGETS
Aim: My aim is to work in the travel and tourism industry in a good position and strives for
the attainment of the aims and goals within the organization with full hard work and
dedication.
Objectives 1
To get a job for the Human resource position
Time frame
Seven month
Target:
To start the search for the job with the help of the different job
contacts and portals and making contact with the job agents
Two month
Target
To start searching for different job roles
To make the list of the best companies
To apply for the job role
Start the preparation
Three month
Target
To start with the telephonic process
To attend the interview process
Develop skills and abilities for the job role
Attaining the desired job role in the hospitality industry
Two month
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Objectives 2
To attain the targets in the organisation and also short term
personal goals and improve the performance within the
organisation (Lussier and Hendon, 2017)
Time frame
Seven month
Target:
To have a deep understanding of my job role and setting of my
personal short term goals.
Two month
Target
To be able to work with all team members
To start the work within the priority basis and completed the work
according to the urgency.
To develop own skills and abilities for completing the work
To develop effective communication and interpersonal skills
Two month
Target
To achieve appreciations and rewards
Three month
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