This report focuses on professional identity and practice, specifically within the context of a finance manager role at InterContinental Hotels Group (IHG). It begins with an overview of professional identity, highlighting key components like attributes, values, and experiences. The report then provides a company overview of IHG and identifies the key benefits of ongoing professional development, such as increased motivation, a skilled workforce, enhanced brand image, and improved employability. It identifies the professional expectations for a finance manager at IHG, including leadership, problem-solving, communication, analytical skills, mathematical proficiency, and organizational abilities. The report also includes a self-assessment of the author's skills and competencies, identifying strengths like motivation, strategic planning, and problem-solving, as well as areas for improvement. It explores various learning theories, including Kolb's and Honey and Mumford's learning styles, and concludes by creating a development plan to enhance the author's skills and competencies for a finance manager role at IHG, including strategies for time management, communication, and financial analysis.