Professional Identity and Practice: Report for Brewers Fayre

This report delves into the realm of professional identity and practice, focusing on the context of Brewers Fayre, a restaurant chain. It explores the significance of ongoing professional development and self-directed learning in enhancing career prospects. The report evaluates the benefits of professional development for both employers and employees, examining the required skills and competencies expected by employers within the hospitality sector. A self-assessment of skills and competencies is conducted, followed by a review of various learning and development approaches. Furthermore, the report includes the design of a Professional Development Plan tailored to a hospitality management role within Brewers Fayre, encompassing a personal skill audit and analysis of training undertaken. Finally, the report demonstrates the relevance of transferable skills, specifically within the service industry, for job applications, including CV preparation and interview strategies, culminating in a conclusion and references.

Professional Identity
and Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explore the importance of on-going professional development and self-directed learning to
enhance professional identity and career opportunities...................................................................3
An evaluation of the key benefits and importance of on-going professional development...3
An investigation into the competences and skills required and expected by employers........4
TASK 2............................................................................................................................................6
Assessing own competences, skills and the different learning and development approaches.........6
Critical evaluation of own abilities, competences and skills..................................................6
Range of learning new theories and approaches....................................................................7
TASK 3............................................................................................................................................9
Design a Professional Development Plan, within a specific work context......................................9
Analyse Personal Skill Audit..................................................................................................9
Training and Learning Courses undertaken over the past years in Brewers Fayre..............12
TASK 4..........................................................................................................................................13
Demonstrate the role of service Industry and transferrable skills for the job application.............13
Effective CV.........................................................................................................................13
Interview Process and Preparation.......................................................................................14
Generating Evidence and Skills............................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Professional identity and practice could be referred as the process that assists people to
enhance, develop and grow their knowledge and skills so that they could achieve their objectives
and goals in the right manner. For a person professional identity is very significant because it
assists in building great career and acquiring great standard of life. Improved and enhanced
knowledge takes an individual to be satisfied towards job role and duties and also helps in
establishing career (Goryushkina and et. al., 2019). The current report is related with
understanding different dimensions of professional identity and roots in which it could be
enhanced by a person for executing job role in effective and efficient manner. The chosen
organization in the present report is Brewers Fayre, it is Restaurant Company and has 161
locations across the United Kingdom. The company was founded in 1979 and headquarters
located in Dunstable, United Kingdom. Hospitality manager is selected as job role for the project
report. This restaurant has great number of skilled employees that are constantly working for
performing different business operations to attain objectives of the company.
TASK 1
Explore the importance of on-going professional development and self-directed
learning to enhance professional identity and career opportunities
An evaluation of the key benefits and importance of on-going professional development
Professional development is defined as procedure that is considered as significant and
crucial for all the parties that are related to each other and using opportunities through which
experience and requirements of different individuals could be enhanced. It could be understood
as methodology of learning that inspires and encourages a person to organize its professional
credentials in updated manner. In context of Brewers Fayre, the pub restaurant is having large
number of stakeholders that could have great benefits by executing professional development
program in the workplace (Konovalova and et. al., 2018). Some of the benefits that are attained
by different stakeholders are explained below in detail:
Employer benefits

In the process of professional development employers are the people who have direct link
because they are responsible for arranging and organizing the same. Some of the benefits that are
enjoyed by employer of Brewers Fayre are:
Skilled employees
As the pub restaurant comes under service industry employees are known as frontier of
the organization and with the professional development process employers have workforce that
are efficient towards meeting objectives in decided manner.
Employee engagement with the help of developmental opportunities
Employee engagement is one of the important aspects of the company that assists in great
communication between employees. Employee engagement is the way for employers for
enhancing employee’s contribution towards Brewers Fayre.
Brand image of the organization
Brand image is necessary for every organization because it helps in attracting customers
available in the market. Professional development is properly executed in the Brewers Fayre that
creates benefit for employers as they enhance their operations to gain maximum market share
than competitors.
Employee benefits
It is said that employees are the asset of every organization because they carry out every
operational activity in an appropriate manner. Brewers Fayre is focused towards their employees
so that every benefit could be taken out from them. Some of the benefits that are provided to
employees by using development process are:
Intrinsic motivation
With the assistance of ongoing professional development employees are able to gain
intrinsic motivation that ultimately encourages them to increase their employability skills. With
this motivation, workforce performs their work in appropriate manner and learns about
prominent skills that are necessary to develop.
Value addition for future employment
With the assistance of on-going professional development employees would be able to
learn about advanced skills and knowledge that could improve resume of employee in better
direction. This increases the chances of getting selection into higher company.
An investigation into the competences and skills required and expected by employers

In every company employers have expectations and requirements from employees for the
fulfillment of predefined objectives. Employers evaluate employees before assigning any role or
responsibility and the same is provided according to skill of employees (Baum, T., 2019). The
employers of Brewers Fayre have expectations and requirements from their workforce of
receiving maximum contribution in the process of achieving objectives goals and purposes of the
company. Brewers Fayre looks for employees that have great skills and competences to perform
duties. Some skills and competences required are
Skills
One of the major requirements and expectations of employers of Brewers Fayre from
employees is to have skill of initiating operations, getting ideas and thinking about the processes
creatively and differently. It is also expected from employees that they should have great
knowledge of advanced technology like computers because in this present time every work is
done through automated machines. So, they look for employees who have the ability to work on
updated technology. Another expectation from employees is that they must be confident enough
in doing their operations and work because confident person could only achieve targets of
company and take towards success and growth.
Competence
In respect of Brewers Fayre employees are needed to have competence of working in
team or group because this assists in minimizing the chances of errors as there would be people
who could guide and prevent any happenings that have negative effective in the organization.
Teamwork is necessary in employee because this helps in achieving targets and goals easily with
efficient manner. The other needed competence in employees is they must be honest and loyal
towards their work and must work ethically without harming anyone or cheating because
employees who have great ethics could only take Brewers Fayre towards the right direction.

TASK 2
Assessing own competences, skills and the different learning and development
approaches
Critical evaluation of own abilities, competences and skills
In the present scenario being a hospitality manager in the Brewers Fayre, it is essential to
analyze abilities skills and competencies. This particular rule is performed by me, this analysis
helps me in executing my role and responsibility in effective and efficient manner. I have the
ability to complete provided work in proper manner that can help Brewer Fayre in standing great
market position (Zopiatis, A. and Theocharous, A.L., 2018). Evaluation of my abilities and skills
are defined according to the my job role of hospitality manager below:
Hard skill
Technology usage
In the present time technology is referred as one of the aspects that are changing
continuously in a frequent manner. In this specific aspect I could give myself 7 out of 10 as I
possess great knowledge related to information technology. I could able to use computers in an
effective and appropriate manner which is mostly needed in the current time. In Brewers Fayre I
could handle operations and activities related to technology that would ultimately assist in
achieving objectives.
Statistics
I am good in evaluating trends. In Brewers Fayre working as a hospitality manager I
could be able to analyze the statistics of current trend that could help in managing expectations
of customers.
Soft skills
Customer service skills
As I am in hospitality industry I clearly understand the need of providing great service to
customers for this particular I would rate myself 7 out of 10 as I could easily understand the
expectations of customers for the organization that I am working that is Brewers Fayre.
Communication
Communication is the key to success in the current scenario for every organization, I
would rate myself 8 out of 10 in communication skills because as hospitality manager I am great

in communicating with my clients and customers. I could easily execute this particular role in
Brewers Fayre.
In the context of hospitality manager in the Brewers fair one of the essential points are
explained below
Problem solving
It is an essential skill as I am performing the role of hospitality manager because this
particular role has various duties to perform and I have to continuously work on solving issues
prevailing in the workplace. I would give myself 8 out of 10 as I would be able to solve problems
in the company.
Own SWOT analysis
Strength Weakness
I believe that I have positive attitude because I
look at things positively.
I am not good enough in listening to other
people.
Opportunity Threat
With the assistance of analyzing situations I
could use it in better way.
The threat is I am not able to develop in my
career because of my weakness.
Belbin team theory
With the assistance of this particular theory Brewers Fayre has positive impact on teams
because it provides recommendations of roles like team worker, researcher, coordinator and so
on. If these are implemented in efficient manner then organization could easily capture
maximum market (Gutiérrez and et. al., 2019).
Range of learning new theories and approaches
Theories and approaches help organization to move towards development and success. In
the respect of Brewers Fayre the most effective theories are:
The Humanist Approach
This approach helps in gaining knowledge and with this Brewers Fayre could help
employees in aligning their hard work with goal of company (Firdaus and Mariyat, 2017).
Cognitive Approach
This approach helps Brewers Fayre in delegating responsibilities and roles to other
employees so that upper authority could focus on other important areas (Han and et. al., 2018).

VAK Learning Style
 Visual: Brewers Fayre could take assistance of videography for explaining working way
to attain goals.
 Auditory: Brewers Fayre provide guidelines of audibility that could be easily understood
by the customers.
 Kinesthetic: In this Brewers Fayre could focus on realistic learning so that efficiently
activities could be done to attain goals (Apipah, 2018).

TASK 3
Design a Professional Development Plan, within a specific work
context
Analyse Personal Skill Audit
Skills Self assessed Score from others Outcome
Leadership skills 7 8 -1
Management Skills 9 6 3
Decision making skills 8 7 1
Communication skills 6 7 -1
Problem solving skills 7 9 -2
Marketing skills 7 8 -1
IT Skills 6 8 -2
Active Learning 9 7 2
Good Attitude 9 7 2
From the above Personal Skill Audit it is been clear that an individual have two skills
they are not perfect in all skills. Some skills are negative and some are positive so, I need to
focus on my few skills in order to get successful in Career (Chiang and Saw, 2018).
Strength
 My leadership skill is good that helps in
leading the team efficiently and
effectively. I also provide guidance to
my team members so that they can give
their best efforts in accomplishing the
task.
 My Communication skills are strong
that helps in transmitting information
Weaknesses
 I have to work on improving my
management skills as sometime I face
difficulty in maintaining a relationship with
my colleagues and other employees.
 My Decision making skills are not so good
due to which I have to face many problem
while taking decision.
 Active learning is also a weakness which is

and conveying the message easily.
 Problem solving is one of the positive
skills I have which helps me in solving
the issues and conflicts arise in
Company.
 My marketing skills are good through
which I can easily conduct market
analysis and identify the ways through
which organisation can increase its
profit and sale.
 I have a strong IT Skill due to which I
can contribute my best in technical
field.
faced by me in Organisation. I can’t put my
concentration on learning new things and
also face a problem of multiple
distractions.
 Due to workload sometime I show negative
attitude towards work that create a wrong
impression in Organisation.
Current Skills and
Competencies used
in personal and
professional plan
Goals
Personal/Professional
Development Plan
Activity (use SMART
target)
Indicate how you
have monitored your
progress,
underpinning.
Learning and
development theory
Evaluate the
effectiveness of
personal
development plan

Management Skills Medium Term Goals
(6 months)
The Management
skills can be improved
by completing the
management training
which is provided by
the Organisation. To
improve I have to
focus on handling the
conflicts and take an
active participation in
management decision.
By improving the
management skills I
can take initiative in
any activities related
to management and
also became a better
communicator by
focusing on
developing
management skills.
Decision Making
Skills
Short term goals
(3 Months)
I have to improve my
decision making skills
as I faces many
problems in taking the
right decision for the
betterment of
Organisation.
The decision making
skills can be
improved by taking
an active participation
in decision making
process through
which I can learn and
gain knowledge about
how to take right and
effective decision.
Active learning skills Long term goals
(1 Year)
The learning skills
can be improved by
participating in
learning and
development
programs through
which I can learn new
things and improve
my skills and
knowledge.
Through active
learning skills I can
avail the information
related to the new
skills and concept.

Good Attitude Short Term Goals
(2 months)
It is important as an
individual to maintain
a good attitude and
behaviour in
organisation in order
to create strong
relationship with
colleagues and other
employees. A good
attitude attracts the
customers and
employees.
A good and positive
attitude helps in
increasing the image
and value in
organisation due to
which employees able
to recognise and
respect. The good
attitude helps in
enhancing the
personal as well as
professional growth.
Training and Learning Courses undertaken over the past years in Brewers Fayre
Training Course
Undertaken
Date Venue Main Learning
undertaken
Adopting New
Technology
1 April 2021 Brewers Fayre,
London
Learn the features and
working style of New
Technology.
Improve Customer
experience.
Saves time of
customers and
employees.
Food Safety Policy
and Management
10 December 2020 Brewers Fyre, London Understanding the
Food Safety
legislation and policy.
Managing Bookings.
Brings
professionalism in