Professional Identity and Practice Report: Four Seasons Hotel UK

This report provides a comprehensive analysis of personal and professional development within the context of the Four Seasons Hotel in the United Kingdom. It begins by outlining the key benefits of ongoing personal and professional development plans, emphasizing skill improvement, enhanced career growth, increased individual confidence, and personality development. The report then investigates the professional employee expectations of skills and competencies, highlighting the role of personal and professional development in improving productivity, company growth, and employee sustainability. It includes a systematic assessment of skills, abilities, and competencies required for a marketing manager role, such as creative thinking, problem-solving, decision-making, and critical thinking. Furthermore, it explores various learning models and approaches for personal and professional development, including development through learning, apprenticeship, self-managed development, and coaching. A personal development plan is also designed. The report concludes by discussing the job interview process and evaluating its strengths and weaknesses. The report aims to demonstrate the significance of personal and professional development in fostering a skilled and competent workforce within the hospitality sector.

PROFESSIONAL
IDENTITY & PRACTICE

Table of Contents
INTRODUCTION..........................................................................................................................3
LO1.................................................................................................................................................3
P1) Key benefits of ongoing personal and professional development plan................................3
P2) Investigating the professional employee expatiations of skill and competencies and the
role personal and professional development play in organisation..............................................4
LO2.................................................................................................................................................5
P3) Systematic assessment of skills, abilities and competencies................................................5
P4) Range of learning models and approaches to explore the personal and professional
development................................................................................................................................7
LO3.................................................................................................................................................8
P5) Personal development plan ..................................................................................................8
LO4.................................................................................................................................................9
P6) Job interview process...........................................................................................................9
P7) Strength and weakness of applied interview process ........................................................11
CONCLUSION.............................................................................................................................12
REFERENCES.............................................................................................................................13

INTRODUCTION
Personal development is about to I,p[rove the individual capacity and potential as an
individual employee. This report is based on the case study of Four seasons hotel, United
Kingdom in context to its ongoing personal and professional development. The group is
privately owned business entity conducting business functions at a global level. Company is
currently holding its business locations at approximately 117 locations at a global level. This
report will discuss the personal and professional development practices followed by the Four
Seasons Hotel in respect to its employees. Henceforth, report will discuss how the personal and
professional development in organisation is important for the business entity. What are the key
role ongoing personal and professional development play in the business operations will also
elaborate in this project. Skill assessment will coordinate in respect to the specific designated
position role in the Four Seasons Hotel. Professional development plan will further, design in
this project. Demonstration will also done in context to the range of service industry and
transferable skill for a selected job role in business entity.
LO1
P1) Key benefits of ongoing personal and professional development plan
Personal and professional development is a process in which company or the business
entity try to enhance the individual skill of a employee. Following are the factor demonstrate
importance about the personal and professional development practice undertaken by the
business entity.
It support improving skill: Personal and professional development allow an individual to
cherish the skill and capability of human resources. It further supports and guide the individual
employee in company to enhance the individual potential ability to achieve high level of growth
and success in the personal career choice (Barnová, Krásna and Čepelová, 2020). This is among
the key importance personal and professional development plan provide to the business entity
and individual. Skill improvement is among the basic feature associated with the entire
campaign that allow the organisation to support the best level of skill improvement and
development at an individual level.
Enhance career growth: Personal and professional development plan enhance and boost the
career growth as an individual. Management at the Four Seasons Hotel utilise this technique

with aim or target to cherish the individual growth of employees associated with the business
entity. Career growth is among the major aim behind the personal and professional development
plan entertained by the organisation.
Improve individual confidence: Personal and professional development campaign improve the
confidence level of employees and human resources associated with the organisation.
Confidence is the key in getting and achieving success under the hospitality sector organisation
and this entire campaign allow the human resources to maximise the individual growth and
success under the respective sector (Williams and Raney, 2020). The entire campaign is focused
towards cherishing the individual skill and capability of employees part of the business entity.
Improving overall confidence of the human resource is the premium advantage associated with
the personal and professional development campaign entertained by the business entity.
Help in growing personality as an individual: The personal and professional development
allow the individual employee to cherish the overall personality trait of the work force. The
overall personal and professional development favour the human resources to grow in the
respective market (Dvir, 2021). Personality development is always a major aim and objectives
behind the practices deliver by management at the Four Seasons Hotel related to employees.
This entire campaign and approach allow the work force to strengthen the overall personality of
employees part of company that further motivate the work force to achieve the best level of
professional growth in the sector.
The above mentioned points demonstrate about different importance associated with the
personal and professional development practices entertained by the business entity. All the
points mentioned above reflect different area of importance this whole campaign offer to the
individual employee of company.
P2) Investigating the professional employee expatiations of skill and competencies and the role
personal and professional development play in organisation
Personal and professional development is essential in context to any entity or
organisation. This entire concept is about to motivate the operations in such direction that it
allow the entity to achieve objectives in the best way possible. Management try to fulfilled its
expectations with support of personal and professional development to mitigate the needs and
demand of different stakeholder group associated with the business entity. Following are the role
personal and professional development play in context to the entity.

Improve productivity of company: Personal and professional development play huge role in
improving the overall productivity of the business entity. Personal and professional development
practices allow the business entity to improve the organisation potential ability and capability
against the operational practices. This is also among the major aim and objectives played by the
business entity to enhance the operation efficiency against the personal and professional
development practices.
Enhance growth of company: Management of the Four Seasons Hotel aim to cherish the
individual growth of company against the personal and professional development operations.
Enhancing growth is among the key factor that support the business entity to deliver the best
level of growth perspective (Mikulec, 2019). The basic objective behind the entire plan is to
develop the skills and efficiency of the work force associated with the organisation. Improved
skill further empower the work force to develop the ability to achieve the best level of
productivity.
Improve employee sustainability: The key role personal and professional development plan
play in favour of the business entity is that it further motivate the management to cherish and
empower the sustainability of the work force (Easterly III and Myers, 2018). Employee
sustainability is also among the key aim and objective company formulate against the personal
and professional development practices entertained by organisation. The campaign like this
allow the human resources to develop the skill and potential ability as an employee which
further make the human resources more capable to deliver the assigned role in the organisation.
Human resource team of the Four Seasons Hotel also hire the best level of coaches and teachers
that can provide expert opinions over the ways and approaches used to develop the individual
employee in the organisation.
The above mentioned role personal and professional development campaign play in
favour of the Four Seasons Hotel. All the mentioned roles are the prominent feature in the bamkl
of the organisation.
LO2
P3) Systematic assessment of skills, abilities and competencies
Organisation hierarchy of the Four Seasons Hotel contain multiple designated roles and
responsibilities based on different functional responsibilities at the organisation. Marketing
manager position is among the most prominent designated position role associated with the

business entity. Following are the skills, abilities and competencies an effective Marketing
manager required to hold that can allow the respective professional to meet up the individual
responsibility at the organisation.
Creative thinking: Creative thinking is a key skill required to achieve a success as a marketing
manager in any organisation. As a managerial personal different campaigns related to marketing
and promotions needed to handle. Creative thinking or skill allow the manager to make
campaign more engaging in respect to the customers and also this allows the business entity to
cherish the goodwill and brand value of the company under the respective market place
(Noonan, 2019). Cearivity allow the manager to achieve more success as a manager against the
campaign run and deliver. Creative thinking and mindset allow the manager to effectively fulfil
all the fundamental responsibility as a manger against the campaign run by the respective
authority.
Problem solving skill: This is another key skill and personality trait marketing manager must
hold. This make the manager more capable to solve the problems and challenges associated with
the marketing campaign run by the Four Seasons Hotel. Problems and challenges are always a
part of the professional and the competitiveness of the market further allow the manager to get
ready to face the challenges continuously.
Decision making ability: In every campaign different decisions marketing manager required to
make as it is the superior authority associated with every campaign undertaken by the entity.
Taking decisions related to the planning stage of the campaign, implementation controlling
phase of the campaign run by the Four Seasons Hotel (Korthagen, 2017). Taking right decision
allow the company to achieve all aim and objectives set behind the campaign run and drive by
the organisation.
Critical thinking: This is another key factor that motivate the marketing manager to be
addressed against the responsibilities allotted to such professional. As a manager it is important
to think critically so that unique and best level of campaign can be delivered by the
professionals. Being a manager the target is to deliver the campaign that is catchy and engaging
for the business entity in front of the target customers (Joshi, 2018). All this is only possible if
the manager contain critical mindset and thinking that can empower the best level of planning,
implementation and controlling phase of the marketing campaign.

The above mentioned points demonstrate about the different skills, abilities and
competencies marketing manager hold to achieve the best level of professional growth in the
market. Manager is the sole entity behind every decision taken under the marketing campaign
operate at the Four Seasons Hotel. The ability of the manager significantly affect the
effectiveness of the entire campaign.
P4) Range of learning models and approaches to explore the personal and professional
development
Personal and professional development conducted with suppot of different learning
theories that could have been specified in the following points.
Development through learning: This is a theory that state that development of individual
employees are conducted through learning. Under this management at the Four Seasons Hotel
motivate its work force to gain professional level of knowledge and understanding over different
skill improvement and development (Affouneh and et.al., 2020). Under the process of
development through learning it empowers the professionals and employees to expand the scale
of operations and maximises the individual capacity to meet the different business objectives.
Development through apprenticeship: Apprenticeship is a very effective way to develop the
individual strength and ability as an individual. This is the process that allow the professionals to
grab the best level of knowledge and understanding which further empower the best level of
professional growth (Black, 2019). Under this supervision of expert professionals is provided to
the individual employee so that whatever the employee has learnt can apply in order to achieve
the best level of professional growth. Professional guide the employee bases on experience and
belief about the ways and approaches to achieve the best level of growth as a professional.
Self managed development: Self managed development is a process in which Four Seasons
Hotel motivate its work force to improve and develop the personality and efficiency on the basis
of the self managed development and learning style. Under this professionals go through the
best level of self development and motivation to strengthen the potential ability. Under this
employee analysis the overall personality to achieve the best level of success in the professional
career. Personal development plan is also formulated under this technique that guide the
management and professional towards a specific direction to achieve the best level of personal
and professional growth as an individual employee.

Development through coaching: Personal and professional development through coaching is
the bets possible way or approach to initiate the campaign. Under this management at the Four
Seasons Hotel provide the professional level of guidance by conducting campaign and seminars
(Whitman and et.al., 2020). Coaching is the method where professional provide guidance to
employee over the ways they can develop the individual potential and ability as an employee.
This is an effective technique as it allow the professional level of guidance and techniques to
develop at an individual level.
The above mentioned aspects denote about different approaches and practices used to
conduct the personal and professional development at an individual level. All the approaches
and techniques mentioned above focused towards the different aspects where the employee
needed to work on in order to cherish the individual ability and capability as an individual
employee.
LO3
P5) Personal development plan
Skill Strategies Monitoring and
evaluation
Resources Time frame
Creative thinking Playing analytics
games, mind
maps, re framing
way of thinking,
role play,
exploring
difficulties and re
conceptualise
problems.
Self monitoring
process and also
with support of
mentor
(Vangrieken and
et.al., 2017).
Financial
resources,
videos, internet
and stationary.
4 weeks
Problem solving Focus over
solution, defining
problems clearly,
active listening
and other such
Performance
based assessment.
You-tube,
feedback,
consultancy and
other such
resources like
4 weeks

approaches. internet.
Decision making Identify critical
factors, evaluation
of options,
anticipation of
outcome, risk
assessment and
quantitative
analysis
(Doberneck And
et.al., 2017).
Performance
based assessment
Internet,
professional
guidance,
seminars and
other such
resources
5 weeks
Critical thinking Be a continuous
learner, make right
decisions, listening
to unconventional
opinions and self
analysis.
Performance
based analysis
Professional
seminars,
personal
interaction with
seniors and
other such
resources.
4 weeks
LO4
P6) Job interview process
Recruitment and selection practices at the Four Seasons Hotel are segregated into
internal and external recruitment practice. Internal recruitment involve appointing employees at
higher designated role in the organisation. Whereas the external recruitment is about to hire
employees outside the organisation over different designated position role in company.
Management at the Four Seasons Hotel follow both the techniques of recruitment and selection
to achieve the best level of recruitment of different candidates over various designated position
role in company. External recruitment involve multiple stages like aptitude test, group
discussion round and personal interview round. All these stages allow the employees to hire
professionals over different designated position role in company.

Aptitude test is the stage where based on the designated position role in company
different interview questions are included to determine the academic knowledge of the candidate
(Allen and et.al., 2020). This stage is sole based on the individual knowledge of the candidate.
Group discussion round is the second stage where recruiter gives a certain topic related to a
specific aspect of the hospitality sector and the candidates required to present the views and
opinions over the topic. This round analysis the personality and presentation ability of the
candidate. In hospitality sector presentation ability is the most prominent ability an employee
must has so that it can deliver the best level of practices that can match up with the
responsibility of the candidate.
Final stage involve in the recruitment process is the personal interview round. The
candidate that could perform the best in earlier staged get short listed at this level. This round is
completely based over the personality of the candidate and the requirements of the designated
role against the designated position role in company. All such employees or candidate match up
with the standards of the designated role get short-listed at this process and appoint over the
respective position in company. Once the employee get selected the offer letter is granted to the
candidate that officially reflect the selection of the candidate.
Internal recruitment is totally based on the performance of the employee at its designated
role. Company always promote productive employees part of the organisation. Internal
recruitment always motivate the employees in company to perform more productive functions
based on the power allotted to work force. This further improve the work culture at the
organisation.
CV
Name: Steve Robinson
Address: 32 street road, London, UK.
Career perspective
I wish to have the most cherishing career over the role of marketing professional. I want
to have a best level of career where I get to express my creative skills and ideas.
Education:

 Bachelors in hospitality and tourism at the University of Birmingham.
 Mass communication from the University of Surrey.
Skills and abilities
 Communication skill
 Decision making skill
 Problem solving skill
 Analytics skill
 Motivation ability
 Critical thinking
Cover letter
Name: Steve Robinson
Respected Human Resource Manager,
I always wish ton have a best level of professional career as a marketing manager. I
hold a creative skill, motivation ability, decision making ability, critical thinking and such
skills and abilities. All these are the key requirements required over the position role of
Marketing Manager. I also wanted to have a career at a work place where I get to deliver my
creative ideas and mindset. All the abilities and strengthen make me capable to achieve a
massive success over the designated role of Marketing Manager at the Four Seasons Hotel.
P7) Strength and weakness of applied interview process
Interview process utilised at the Four Seasons Hotel contain the following strengths and
weakness that can demonstrate in the following points.
Strengths: The interview process is diversified in nature as it contain internal and external both
types of recruitment and selection practices. The internal recruitment support the business entity
to motivate the human resources for achieving the best level of productivity over the different
designated role in company. The recruitment practices of company make the business entity

more capable to promote existing employees over higher designated role and also to introduce
new talent over different designated role in company.
Weakness: Many times' availability of different approaches and multiple practice make human
resource team confused over selection of a particular technique or method. Internal recruitment
in many cases also involve internal politics at the Four Seasons Hotel that further create a
negative environment in organisation.
CONCLUSION
Personal and professional development allow the business entity to motivate employees
for improving the skill and capability of the employee. This further involve multiple approaches
like coaching, personal learning, guidance and other such methods that can allow the employees
to grab knowledge and understanding over improving the skills of the employees in company.
The key advantage associated with the personal and professional development is that it motivate
the individual growth of the human resources associated with the organisation. The process
Four Seasons Hotel follow to recruit the employee is aptitude test, group discussion round and
personal interview round. All the stages allow the human resource team to ascertain the
individual capability of human resources based on requirements of the designated position role
in company.