Digital Age Professionalism: Skills, Tools, and Business Impact Report

This report provides a comprehensive analysis of integrated professional skills in the digital age, focusing on how businesses, like Amazon, have adapted to the evolving market. It explores various communication and collaboration tools, such as email, internet, social media, and video conferencing, and their role in business survival during the pandemic. The report also delves into the advantages, disadvantages, suitability, and applications of cloud storage and computing, highlighting its importance for data management and business operations. Furthermore, it examines the positive and negative aspects of online and offline selling, offering insights into the shift towards digital business models. Finally, the report discusses the importance of digital communication skills in the modern business environment, providing a holistic view of the key elements necessary for success in the digital age.

Integrated
professional
skills in
digital age

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Different communication and collaboration tools and how they helped in survival of a
business during pandemic............................................................................................................3
TASK 2............................................................................................................................................5
Different advantages, disadvantages, suitability and applications of cloud storage and
computing....................................................................................................................................5
TASK 3............................................................................................................................................7
Positive and negative aspects of services and products being sold online and offline................7
TASK 4..........................................................................................................................................10
Digital communication skills.....................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
According to changing situation in market there are various companies in the market which
are transforming their business into digital business (Ashfaq, 2018). Professionalism in digital
age is a major requirement of different in order to survive in this stiff competition world. It is
major responsibility of top level business in the corporate world to implement different
techniques and tools which are helpful in supporting business development. In this report the
value and importance of professionalism in digital age is explained in a precise manner. This
report also contains the importance of collaboration tools which has facilitated survival of
different businesses at the marketplace during the global pandemic. This report also performs a
brief analysis of different communication skills in order to understand importance of digital
technology. In this report example of Amazon Company is taken into consideration for better
understanding several aspects of business development in digital technology world. Amazon is a
global e- commerce company which was established in the year 1994 in United States. Amazon
is considered as worldwide leader in global market which performs e-commerce operations in
over 100 countries all over the world.
TASK 1
Different communication and collaboration tools and how they helped in survival of a business
during pandemic
Pandemic has caused devastating impact on several businesses and on society in many
different ways. It was essential for major business organisations to develop or adopt digital
communication tools in order to deal with the situation. Due to the impact caused by pandemic
many business organisations were able to face loss in their revenue. There were several business
organisations at the marketplace which were losing their customers. As a result companies like
Amazon installed different techniques which are effective in development of different methods
that are essential for business development. The different communication and collaboration tools
which helped Amazon to survive at the marketplace are mentioned below:
Communication tools
 Email- Email is considered as an effective medium which is helpful in transferring of crucial
information by using internet services. The email can contain necessary files which are
transferred by a user to any part of the world. There are several business organisations at the

marketplace which uses internet in order to transfer important information. During the
pandemic situation most of the successful business organisations like Amazon used email in
order to communicate with different team members (Avidov-Ungar, 2018). Email helped
Amazon to grow at the marketplace in a precise manner and also facilitated communication
related goals and objectives.
 Internet- In recent times with the spread of information and technology all over the world
most of the successful business organisations use internet in order to communicate. Internet
is considered as fastest method of sharing important information from one part of world to
another. Amazon has also hired different IT experts who are continuously involved in
performing different operations at the marketplace with achievement of different
organisational goals. High speed internet services are subscribed by Amazon in order to
develop a comprehensive approach at the marketplace. In the era of stiff competition it is
essential for companies to take advantage of internet services in order to survive at the
marketplace.
 Social media- According to recent studies in the year 2020 over 3.96 Billion users are using
social media in order to perform different operations. There are different companies at the
marketplace which uses social media advertising in order to perform marketing of product.
Amazon Company has developed several techniques in order to advertise for its products and
services on social media. Most of the sales and business related targets are achieved with the
help of social media advertisement.
 Videos and web conferencing- In the time of pandemic there was lockdown imposed all
over the world. It was essential for the companies to take mutual decisions by organising a
meeting. The video conferencing technology in digital business helped many different
companies to organise virtual meetings which were helpful in business development.
Collaboration tools:
 Flow dock- It is considered as a major group and a private chat platform which helpful in
achievement of collaboration goals and objectives. The most interesting feature of this
collaboration tools is team inbox which merges notifications from other channels.
 Go to Meeting- This is a widely used digital tool which is considered as online video
conferencing software. This collaboration tool is used by many different businesses in

order to schedule important meetings (Baker, 2017). The main advantage of this
information and technology related software is that it also allows users to share screens.
 Slack- This is a well known and established software in field of digital technology which
is well crafted platform for message and file transfer. During the global pandemic most of
the business organisations used this app in order to perform powerful message search.
 Red booth- This tool is used by many multinational companies in order to manage
different projects at the marketplace. This is major software which helps a business to
perform different operations related to a project using internet. The red booth software is
helpful in performing quick operations related to project management and provide
effective digital solutions with the help of video conferencing.
TASK 2
Different advantages, disadvantages, suitability and applications of cloud storage and computing
Cloud storage and computing are considered as one of the major techniques to deal with
digital operations which are used by a company. Amazon also uses these techniques in order to
handle big data related to its technological operations. Cloud storage is related to the space which
is present over internet in order to store different items of user information. It is essential for a
business to perform major operations which are essential for development of whole business.
Amazon also takes effective steps to hold different aspects of information in order to store
information related to different customers (Blaschke, 2018). In the era of information and
technology it is essential for a company to take effective support of cloud computing in order to
achieve different business objectives. It is responsibility of IT management in a business to
include necessary aspects of technological aspects in a business. There is several advantage of
cloud computing and storage for a business which are explained below:
Advantages
 Safety of data- In cloud storage there is utmost safety of data in order to achieve data
related goals. The safety of data is utmost priority of every business to achieve business
goals and development of customer relationship in a precise manner. Most of the business
organisations at the marketplace are involved in safety of data in order to develop
business goals and responsibilities. There are several companies at the marketplace which

are continuously involved in different operations which are crucial for business
development. The cloud storage and computing are majorly used by different
organisations in order to evaluate different business techniques.
Availability of data for a long time- The application of cloud computing storage is
majorly decided by different IT experts who are helpful in precise storage of data. Raw
data is stored in a crucial manner and is stored in different high quality servers in order to
bring back data in easy manner. Data of different users is stored for a longer period of
time in order to achieve different organisational goals. The search history and user
account information is stored in a precise manner in many different ways. There are
several global companies which are providing facility related to cloud computing to
perform different operations for achieving development related goals (Bürkner, 2017).
There are different users who are actively involved in information and technology in
order to achieve different data related operations.
 No data theft issues- In traditional data management models there were high chances of
data loss. This data related technique in a business is effective in formulating effective
organisational goals which are effective in achievement of different organisational goals.
There are different business organisations which have shifted their operations from
traditional techniques to modern information and technology related techniques. In the
era of stiff competition between different companies it is essential for a business to
formulate strategic options in order to develop business strategy. Cloud computing and
storage provides effective data solutions to different customer to formulate organisational
goals There are several multinational companies which are continuously working day and
night in order to achieve different development business goals.
 Fast operations- The internet speed is increasing day by day as the introduction of 5G
service has made it to perform cloud computing. There are quick operations in every
business organisation in order to achieve different organisational goals. It is essential for
a business organisation to deploy professional IT management in order to perform quick
operations.
Disadvantages
 Privacy issues- Customers have privacy and perception related issues which are effective
in formulating different development techniques. There are different customers at the

marketplace who have different issues related to data security and perceptions are also
different (DiRomualdo, 2018). The privacy issues are faced by many users and also
government of every major country has developed different laws and regulation in order
to control different operations.
 Knowledge of customers- In aspects and dimensions which are related to cloud
computing there is a specific knowledge required. Most of the customers who are living
in developing countries are facing problems related to data related knowledge. It is the
ethical responsibility of a business to teach and support different user to provide effective
data solutions.
 Delay in operations- Customers face sometimes delay related issues in cloud computing
when they try to store data on different servers. Major companies face issues and
challenges while performing operations related to technology. It is essential for a
business to perform different operations by providing effective solutions to different
market related operations.
 Password issues- Customers also face password related operations while facing different
issues related to cloud computing. In organisational activities related to technology there
are password and hacking related issues which are effective in eliminating of customer’s
interest in a business. Amazon handles different queries related to password when it
performs different functions and activities at the marketplace. There are several business
organisations at the marketplace which solve different problems related to password of
different customers.
TASK 3
Positive and negative aspects of services and products being sold online and offline
As the competition is increasing between several business organisations it is essential for
a business to sell its products and services over suitable platform. According to recent studies it
is found that selling online products at the marketplace is more appropriate then selling offline.
As a result most of the successful business organisations are shifting from traditional business to
digital business (Hain, 2020). The major companies which are competing at the marketplace are
essentially involved in developing precise and crucial strategy at the marketplace. Most of the

business organisations are selling their products and earning huge profits from marketplace. The
advantages and disadvantages of selling product online and offline are mentioned below:
Online Selling
Advantages/Positive side
 Quick operations- In the field of online shopping with the application of tools and
techniques of information and technology fast operations are performed. The business
development is facilitated by different quick operations which are helpful for both
business and customers. Amazon has deployed professional information and technology
in order to perform different functions and activities on time. There are several business
organisations which take support of different business activities in order to develop
timely operations.
 Transparency- As all transactions are performed with the help of information and
technology on online selling there is a presence of transparency in the business. It is
essential for a company to perform transparent operations in order to survive at the
marketplace in a precise manner. The customer satisfaction is also increased by online
business with the help of transparent functions and tasks.
 Convenience- Online shopping is considered as most convenient way of performing
different roles related to shopping. The software is developed by Amazon in order to
make it convenient for different customers to buy products or services from the
marketplace (Huda, 2019). This is considered as major advantage of online shopping
which makes shopping of a customer easy and convenient.
Disadvantages/Negative side
 Trust- Customers who are present at the marketplace simply do not trust online
companies in a short span of time. There are different perceptions of customers at the
marketplace which binds trust of a customer towards a particular product. In market the
main objective of Amazon is to gain trust of its customers in a short period of time. There
are many different global e-commerce companies which are present at the marketplace
are continuously trying to develop precise trust in order to increase business revenue and
efficiency.

 Privacy and security issues- In recent times the major concern of different customers is
related to different privacy issues. The cyber attacks are increasing day by day which are
creating a loophole in e-commerce sector. Customers are afraid to perform online
purchase of different products and services at the marketplace as they can lose their
money. Amazon is trying hard to solve this problem but with the increase in number of
hackers the cybercrimes are increasing day by day.
 Customer mindset- Most of the customers are looking for buying products and services
from marketplace in offline mode. The mindset of customers is more towards buying
offline products which is considered as a major drawback in the field of digital business.
The companies are trying hard to change customer mindset by choosing different
techniques of advertising.
Offline selling
Advantages/Positive side
 Traditional method- The offline shopping is considered as traditional and old method
which is popular in market. Most of the customers want to buy products and services
from offline market as it is part of their tradition. Online shopping is considered as
modern method which is not in reach of every person and customers generally performs
shopping using traditional methods.
 Availability of goods- The availability of goods in online shopping is generally positive
as there are many business organisations present which are selling products. The goods
and services are available to the customers at nearby distance and goods are also fresh
(Jita, 2021). The customers mainly prefer fewer amounts of operations in buying products
and services in a precise manner.
 Familiarity- Customers are generally familiar with different products and services which
are available in offline mode. In other words customers are satisfied with different
products and services which are sold offline in different market stores.
Disadvantages/Negative side
 Costly products- The products which are available in offline shopping are generally
expensive for the customers. Due to monopoly and trade practices power most of the
successful businesses at the marketplace sell higher price products to the customers. In

the era of stiff competition customers generally demand low prices on product that is why
they are shifting to online shopping.
 Fewer options for shopping- In offline shopping there are generally less options
available to different customers for shopping. On the other hand in online shopping new
and latest products are available to the customers (Murawski, 2017). Customers are
attracted towards online shopping as major companies in e-commerce sector are able to
provide large number of products and services.
TASK 4
Digital communication skills
In the era of stiff competition it is essential for an organisation to provide effective
training to employees for development of their communication skills. The main objective of
communication in organisational culture is to bring effectiveness in organisational functions in
order to achieve goals and objectives. Amazon has also given precise instructions to management
for increasing different communication skills of employees for increasing coordination between
employees. The mutual goals in a business are also achieved with the help of different
communication skills. The management of different organisations is giving crucial instructions to
employees in order to increase their communication skills for achieving efficiency in different
functions (Raju, 2017). Many e-commerce companies are deploying professional training system
to develop communication skills in different organisational activities. In the era of stiff
competition it is essential for an organisation to develop digital communication skills for overall
development of the organisation. The businesses are developing digital aspects related to
communication technology for maintaining day to day functions in a precise manner.
Amazon organises different workshops and seminars in order to continuously improve
communication skills of different employees. The company also organises regular problem
solving sessions which are effective in improving several different skill related to
communication. Many companies at the marketplace are involved in improving communication
skills of different employees for increasing business efficiency and revenue (Sousa, 2018).
Digital communication skills are generally referred to skills which are related to information and
technology in order to achieve different goals and objectives at the marketplace.

CONCLUSION
From the above discussion it can be concluded that digital technology is facilitating business
development in many different ways. There are several professional IT experts involved in
supporting a business for business development in a precise manner. This report concludes in
order to survive at the marketplace it is essential for a company to deploy digital technology.
With the help of digital technology related aspects a business can easily perform all operations
and functions in an effective manner. This report concludes that a business should transform
from traditional business to digital business in order to gain competitive advantage at the
marketplace. The business has to include necessary elements which are helpful in achievement of
different organisational goals in order to survive at the marketplace.

REFERENCES
Books and Journals
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the digital era in light of demands of pedagogical innovation. Teaching and Teacher
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Wisdom? (pp. 1-37). Chandos Publishing.
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integrated educational environments for developing lifelong learning skills. In The digital turn in
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Analysing value creation and ‘trial and error’in the digital age. City, culture and society, 10,
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ICTs during Work-integrated Learning (WIL). In Society for Information Technology & Teacher
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Computing in Education (AACE).
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Raju, J., 2017. Information professional or IT professional?: The knowledge and skills required
by academic librarians in the digital library environment. portal: Libraries and the
Academy, 17(4), pp.739-757.
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