Report: Integrated Professional Skills in the Digital Age Insights

This report delves into the realm of integrated professional skills within the digital age, offering a comprehensive analysis of how businesses operate in the online and offline spheres. It begins by comparing and contrasting the positive and negative aspects of services and products sold through both channels, using JD Sports as a case study. The report further examines the importance of customer intelligence, market accessibility, and the challenges related to risk and privacy in the digital landscape. It also discusses the significance of tools like LastPass and RoboForm for password security and data protection, recommending their implementation to mitigate risks. The report also provides insights into the differences between online and offline product and service offerings, emphasizing the importance of gathering information, increasing sales, and maintaining profitability. The report concludes with recommendations for businesses to adapt to the changing digital environment and protect themselves from potential threats.

Integrated Professional
Skills in the Digital AGE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and Contrast between positive and negative aspects of service and products.............1
Discussion of two tools and recommendation ............................................................................4
Compare and contrast apps feature, application and suitability..................................................6
CONCLUSION................................................................................................................................7
REFERENCE ..................................................................................................................................8

INTRODUCTION
Professional skills means a person who is having good knowledge and skills to operate
the all activities and function in order to run a business is defined professional skills. This is
important for people as it helps to get the opportunities and challenges by accepting changes in
existing task that can help to increase the productivity and profitability. This is the responsibility
of management to understand what is in trend and how it can be implemented in their
organisation (Pérez-González and Ramírez-Montoya, 2019). Every individual is having different
skills and talent which can uses to provide kind of products and services. As environment is
changing where it is important to bring changes in themselves which can help to take
opportunities and increase the business performance. Internet is global system which connects
people where they are and maintain good relations. In other words, internet is having many
important applications that have been used to update and provide information to people that
increases the organisational activities. This report is based on professional skills in digital age
that will help to state how activities are managing. This report covers compare and contrast
between positive and negative aspects of service and products that being sold online and offline,
discussion of tools that recommend how they accept challenges and track and trace apps that can
be used to have to add society value.
MAIN BODY
Compare and Contrast between positive and negative aspects of service and products
In the digitalisation, organisation is able to provide their products and services via online
and offline method that increases their sales and performance. For this, the identified company is
JD Sports that is British Sports fashion retailing company based on Bury, England, Greater
Manchester, and UK. This is adopting new technology and process in order to provide products
and services. The chosen organisation is getting online and offline platforms for selling their
products and services in changing environment effectively (Gorbunova and Hiner, 2019).
Compare and Contrast between positive and negative aspect of online and offline products
Positive aspects
Customer intelligence: This is major aspect which is being used by organisation in
providing products and services through online and offline method. Digitalisation helps
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management of JD Sports to gather information about new trend and maintain the selling
activities by offering products and services.
Easy access to market: Online method is a way of that can be used by any person in
expects of accessing to the market and influencing customers to towards organisational products
and services. JD Sports is larger size company that is taking benefits of reaching to the market
through online and offline method that increases sales. This stimulates business rapid growth by
offering variety of products and services (Shi, Zhou and Jiang, 2019).
Reduced overheads: Online is the valuable channel for organisation that can be used
influence customers and sale them products by using internet. The customers of JD sports are
using online services to buy the products which is beneficial for organisation and helps to
increase profitability. This can help to select the unnecessary cost such as store, electricity,
warehouse, store maintenance and any other that are managed digitally and maximize
profitability margin.
Maintaining customer trust and loyalty: If organisation is able to provide products and
services of good quality then it can maintain customer loyalty and trust towards organisational
product. As JD Sports is larger size organisation that is selling products of good quality that
helps to maintain customer loyalty and trust between customers (Wang and et.al., 2019).
Negative aspects
Chances of risk: In changing trend, providing products and services online as well as
offline can create risk as organisation need to bring changes in their existing products and bring
new technology that create higher cost and reduce profitability. In context to JD Sports, this
challenge can be face by organisation as it offers products and services online method and
increases the risk that affects a business negatively.
Privacy: As customers are buying products online then a major risk is privacy that can be
occur at the time of making payment online. For instance, if customers have selected product
from the website and make online payment that is directly connected with banks and financial
institution, may have chance to suffer loss of fraud. Currently, number of hackers are in market
who hacks customer's bank account by using internet that have reduced the customer's trust.
Price wars: In online market, high price wars can be see by customers as competitive
pricing strategy is adopted by organisation where they set higher prices of their products that
cannot be afford by medium class customers. JD Sports is sports retailer company that is facing
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price wars between competitive organisation and affected the sales (Fan and et.al., 2019).
Contrast of products and services that being sold online and offline
For setting the business there is need to analyse the market and current trend that can help
to gather the information and bring something new that can help to operate and manage the
business activities. This is important for management to analyse the business information and
take the right action which can help to control all functions and increase sales effectively. In
context to JD Sports, products and services are selling through online and offline system that are
as:
Gathering information: This is major function which is require to perform and increase
the sales by offering products and services. The management of JD Sports, using online and
offline services to gather the information about market and introduce kind of products that can
help to increase sales and profitability.
Sales increment: If organisation is able to provide better quality of products and services
then it can increase sales as customers make decision to buy products by using online and offline
method. In the age of internet, mostly people who does not have time and living in other country
then they have option to place order via internet and get physical delivery. Customer who are
near by store and organisation then customer feel satisfaction after touch and feel that supports to
make buying decision.
Cheap to set up: Online market is much cheaper as it helps to select the right platform
for selling their products. Online business is reducing the cost of place, visiting customers,
maintaining customer royalty and attracts the customers to receive home delivery that can help to
select the products and use them. JD Sports is operating business in offline and online channel
that can help to influence customers and manages the business activities effectively.
Increases profitability: The aim of business concern is to increase their sales and
profitability by offering variety of products and services that can help to maintain the higher
profitability. JD Sports is enjoying the business profits by selling their products to individuals
through online and offline system that increases the sales and attain the business goals.
Delay in delivery: In online shopping customers are facing the problem of delay in
delivery and shipment of products which is ordered by customers. For example, customer place a
order to sports wear and demand for home delivery after making payment. In this case, delivery
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of products to customer's doorstep take about 1-3 week that frustrates the customers and prevent
them from online shopping.
24 Hours sales: Online market place and websites are uses by customers at any time by
trading. In other words, there is no need to go any where for buying the products because online
services are available in market which all are possible through internet. This can help to save
time and cost of customers which they invest and make right decision to use the products in good
ways.
Discussion of two tools and recommendation
Internet has become boon and curse for individual as well as business as it make easier
some workings like shopping, payment, customer services and connecting that make happy. On
the other side, frauds, hacking account, porn etc. are negative uses of internet that affected the
individuals mind set and get them at wrong path. In changing technology all business users are
using new technology and process that can help to provide the right products and service in right
manner so customers feel happy and make decision to buy again. Sometime customers are facing
that their usernames and passwords are hacked by some hackers and they thief their confidential
data that reduced the trust and affected sales. By seeing all, it can be understand that internet is
very useful for use of individual and businesses to receive and provide the products and services.
Tools are uses to help in increasing the sales and profitability. Where risk are also
connected with internet because some people can misuse user name and password of customers
that create challenges and affected the business. It has been defined that businesses are facing
challenges and difficulties to manage several online accounts with username and passwords that
need to be protect (Amin and et.al., 2020). For example, JD Sports is larger retailer that sales
different design and cost of products that sometime facer the challenge of handling online
account with username and password. This affected their business and activities in changing
environment and reduce the sales due to lack of customer trust. For overcoming this challenge
there is need to focus on some software and tools which can be used to provide safety and keep
personal as well as professional data (Gallagher, 2019).
The tools which can be use to manage in username and password are as explained:
Last Pass – This is major tool which can be used by individual and business concern to
store and secure their data that can help to operate the business and increase the organisational
profitability. LastPass is popular and useful cross platform password that uses for securing and
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storing the data in cloud. This may works in any windows and Mac by using any web browsers.
For example, 1password, Lastpass can automatically save logins, helps to generate safe and
secure password and it fills automatically when people visit site. The difference from other is it
store data instead of computer and drop box that can help to manage the business activities and
performance. This has robust set of security around data and centre is compromised that can
help to operate the business and increase profitability. The access of Lastpass can be get on
mobile by downloading the application that can help to track properly and get information if
someone is try to misuse (Barten, 2019).
Roboform – This is another tool which can be used secure the data and personal
information in relation to a business. This can be used by windows users and works with internet
explorer, Firefox, google chrome and opera via a bookmarklet. This can also have in mobile apps
for Android, Blackberry, Symbian and iphone which can help individuals to secure their data and
password. This can be used at various computers that uses by business concern and individuals
effectively . RoboForm is $29.95 for a single-user/computer license and it can be get RoboForm
with two computer licenses for $39.95. Therefore, people can use this tool to get safety and
security of data and manage the business activity (Chaudhary, and et.al., 2019).
Recommendation
From the discussed two tool for manage and password securing it can be recommended to
JD Sports to use RoboForm that is useful and and secure website can be used to get safety from
frauds. This will help to maintain customer's data safety and store the information. The
management of such organisation should be use RoboForm that will protect the business and
save money with RoboForm apps. This will help JD Sports to organise logins and password,
making the password generation, storing and sharing both easier. This provide a facility to
business to eliminates the forgotten password, loss by productivity caused and cost related to
their reset. By using this system software the chosen organisation can operate and control their
activities and make happy to customer.
Justification
As all knows that safety is the good way to the crimes and criminals away from the world
where it may affect hard earned cash, data, and property. In past years people managed their
business transactions and data in hard format like document, paperwork and etc. After
introducing new technology it become easy for individual and business to secure them by using
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safe application that can help to save or protect effectively. Due to increasing technology now
data of people can be hack or theft so there is need to use safe software which can be used to
provide hard safety and protection. If JD Sports uses RoboForm then all business related data
and information can be protect easily. This will help to face the difficulties easily in relation to
accessing login information, managing password, and autofill forms. This also provide a facility
of updating and changing the password for site then RoboForm will recognise this and permitted
to update password in system. It it uses other tool then no longer security can be get by chosen
organisation.
Compare and contrast apps feature, application and suitability
As all world is facing from serious situation that is Pandemic (Covid-19) that has created
many problems for people and have also increased death rates. For this government of countries
are trying to track and trace the people who have been affected from pandemic and should be
provided them proper treatment. This become very important for government to use the internet
services and introduce different mobile apps that can help to find out person who is suffering
from Covid -19, so other people can leave safe or well healthy. All people knows that it is
serious problem in which it passes from one people to another in society. Due to Covid-19
economical condition of country also reduced that states it should be track properly. Therefore,
government has developed following apps for tracking the infected people and issue them self
quarantine guidelines. The description of apps are as defined:
NHS Smartphone apps: This app is currently developed by UK government to track the
people who is being affected from Covid-19, so their treatment can be started and keep away
from society. This is publicly funded application which is designed at NHSX, that can be rolled
out anytime soon. The health ministry of British, UK urged the public to download the app that
will help to keep a tab on each movement and notify those who come in close contact with those
person who have been infected. The ministry of health also states that such app suggest society
to analyse the pattern of virus spread and would help feel relaxing during lock down. This is
totally free app that needs to be download by every person for their health safety and feeling
relax (Habib, Maidment and Gomez, 2019).
Trace together: Internet is become good instrument to make healthy and inform people
from unwanted diseases. Trace together is a popular app which can be download by anyone with
registered mobile number and Bluetooth enabled smartphones. In other words, it is contact
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tracing app that uses to track and trace infected people during the past 15 days and notify the
people who are near to them. This is temporary ID which is generated by ministry of health for
the safety of society and people. By using this, people will get to know who is infected person
and suggest them to live in quarantine period so it will get healthy and good. This will also help
to overcome the fear from people and give them suggestion to live with precautions (Hamann
and et.al., 2020).
Apps have valued to society
It has been defined that apps which are developed by government for tracking apps is
valuable for society as it is working good by notifying people to keep away from infected people
and give suggestion to use self quarantine at least for 15 days. This can provide safety and
awareness between people who are living in society and encourage to live healthy.
Justification
From the above NHS smart phone is best app that should be used by each people to check
or track. This can provide information to live away from others who is being infected from
Covid-19 and suggest to take right corrective action. This also helps to manage things which
increases performance and people well beings. In other words, it is suitable application that do
not create cost. As all are being operated by internet and Bluetooth which control over activities.
CONCLUSION
From the report it can be concluded that in changing environment, the needs and wants of
people are also changing where it is important for management and business owner to adopt new
technology and process that can help to operate a business and increase the organisational
profitability. Online and offline are two method which uses by organisation in order to provide
products and services that have several positive and negative impacts. With the help of internet
customers can buy products anytime at anywhere. RoboForm and Lastpass are the tool thatcan
be used to provide safety and securing data. Moreover, NHS Smartphone app should be use by
people to trace in Covid-19.
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REFERENCE
Books and Journal
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environment. Journal of Parallel and Distributed Computing, 140, pp.52-62.
Barten, D., 2019. Client-side Attacks on the LastPass Browser Extension.
Chaudhary, S., and et.al. 2019. Usability, security and trust in password managers: A quest for
user-centric properties and features. Computer Science Review. 33. pp.69-90.
Fan, C., and et.al., 2019. Online and offline cooperation under buy-online, pick-up-in-store:
Pricing and inventory decisions. Journal of Industrial & Management Optimization.
15(3). p.1455.
Gallagher, E. A., 2019. Choosing the Right Password Manager. Serials Review. 45(1-2). pp.84-
87.
Gorbunova, I. and Hiner, H., 2019, February. Music Computer Technologies and Interactive
Systems of Education in Digital Age School. In International Conference
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Habib, A. L. I. A., Maidment, D. and Gomez, R., 2019. What are the benefits of smartphone-
connected hearing aids in first-time and existing NHS hearing aid users. British
Academy of Audiology Newsletter, Summer, pp.6-8.
Hamann, P. D., and et.al., 2020. Capturing remote disease activity–results of a 12-month clinical
pilot of a smartphone app in NHS rheumatology clinics in Bristol. Rheumatology.
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Wang, H. H., and et.al., 2019. Is fresh food shopping sticky to retail channels and online
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(Pérez-González and Ramírez-Montoya, 2019) (Gorbunova and Hiner, 2019) (Shi, Zhou and
Jiang, 2019) (Wang and et.al., 2019) (Fan and et.al., 2019)
(Amin and et.al., 2020) (Chaudhary, and et.al., 2019) (Barten, 2019) (Gallagher, 2019)
(Habib, Maidment and Gomez, 2019) (Hamann and et.al., 2020)
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