This report, focusing on professional identity and practice, analyzes the key benefits of ongoing professional development for various stakeholders, particularly within White Line Hotels Ltd. It investigates professional employer expectations regarding skills and competencies, and assesses the author's own abilities, skills, and competencies for a specific job role, utilizing a SWOT analysis and a skills gap analysis. The report reviews various learning theories and approaches used for personal and professional development, and constructs a detailed development plan to enhance chosen skills and competencies. Furthermore, it includes an account of a job interview undertaken for a specific service industry role, followed by a review of the key strengths and weaknesses of the applied interview process. The report provides a comprehensive overview of professional development within a hospitality and marketing context.
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