This report delves into the crucial aspects of professional identity and practice within the hospitality sector, using Holiday Inn as a case study. It emphasizes the importance of ongoing professional development and self-directed learning for enhancing career opportunities. The report includes an assessment of the author's skills and competencies, incorporating technical and soft skills audits, a SWOT analysis, and personality trait assessments. It explores various learning approaches, including behaviorist, cognitive, and humanist theories, along with Gagne's theory and VAK learning styles. Furthermore, the report outlines a professional development plan, considering options like formal training, on-the-job training, coaching, and job rotation. It also highlights the range of transferable skills relevant to the service industry, such as managerial, communication, and learning skills. The report underscores the significance of projecting a strong brand image and maintaining professional standards to achieve competitive advantages and foster employee satisfaction and motivation.