Brightsun Travel: Professional Identity and Practice Report Analysis

This report delves into the realm of professional identity and practice, focusing on the role of an assistant manager within Brightsun Travel, a UK-based travel company. The report commences with an introduction to professional identity and its significance, followed by an analysis of the key benefits of ongoing professional development for stakeholders, including increased retention, confidence, and decision-making capabilities. It then explores employer expectations regarding employee skills and competencies, emphasizing the importance of positive behavior, problem-solving skills, communication, and ongoing professional development. A self-assessment of skills and competencies for the assistant manager role is conducted, identifying strengths and weaknesses. Various learning theories and approaches, such as cognitive, humanistic, social, and behaviorist, are examined for personal and professional development. The report culminates in a development plan to enhance skills and competencies and a simulation of a job interview for the service industry, analyzing the strengths and weaknesses of the interview process.

Professional Identity
and Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Key benefits of On-going professional development in context of their stakeholders................1
Employer expectation in respect of employees skills and competencies in the context of
organisation..................................................................................................................................2
Self assessment of skills & competencies for the role of assistant manager...............................4
Learning theory and approaches which used for the personal & professional development ......5
PART B............................................................................................................................................6
Development plan to enhance my own skills and competencies for the role of assistant
manager........................................................................................................................................6
PART C............................................................................................................................................7
Job interview for the Service Industry for the role of Assistant manager...................................7
Strength & Weakness of interview process.................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................1

INTRODUCTION
Professional identity and practices is the process of developing skills of an individual and
make them capable to build their skills & knowledge or create their professional identity (Bukor,
2015). It is important and required for the various places because of that individual need to
develop these professional skills. For this, manager have to provide training to their employee as
well as individual need to self assess their skills and build development plan to enhance their
skills. To better understand, this report choose Brightsun Travel company which is UK based
tour & travel company. This report include the key benefits of On-going professionals, self
assessment of their own skills and then prepare development plan for the improvement. In
addition, individual need to identify their strength & weakness of their interview process.
PART A
Key benefits of On-going professional development in context of their stakeholders
Overview of Organisation:
Brightsun Travel company provide tour & travel service and it is UK based organisation
and it was founded in 1986. Currently 1500 passengers connect with Brightsun Travel company
and approx 380000 passenger per year globally. Company provide different types of destination
plans for their customers and it will be categories in 3 platforms. Such as Brightsun.co.uk which
provide leisure products for those people who required long haul. Traveasy.com provide flight
booking services with the best prices. Last one is Premier and it is for highly net worthy
organisation which plan business trips.
Key benefits of On-going professional development:
Professional development is the phase where individual enhance their skills to maintain
their behaviour in the workplace. It will include the various functions such as academic degree,
attend conference, information learning, training program and other opportunities. On-going
professional development is the process to measure the performance and knowledge of an
individual. It include the employees past experience and further is will enhance by providing
training & development program (Clarke, Hyde and Drennan, 2013).
Increase retention: It help the organisation as well as employee to increase their
retention power through On-going professional development. In the Brightsun Travel company,
manager provide the various training to their staff members which help them to increase their
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productivity as well as profitability. Further is provide the various incentives or compensation
which motivate employees the most to perform well in their task.
Build confidence: With the help of professional skills, employees feel confidant and give
them strength to face the critical situation. Brightsun Travel company's manager, provide
required training to their employees so they can enhance their skills and it develop confidence. It
will increase productivity as well as profitability that further helps in achieving business goals.
Helps to develop successful plans: After analysing the performance of organisation or
workers, it provide the overview to the manager to develop plans which provide success to the
organisation. In the Brightsun Travel manager, build various plans which going to be successful
because workers are skilled and have relevant knowledge, so they perform effectively and able to
achieve business goals & objectives.
Increase Trust: On-going professional development help the manager of Brightsun
Travel company to increase their staff member's trust on their own capability and performance.
Because training & development help the employees to enhance their skills and their relation
with customers. If employee believe in themselves so they can face any critical situation comes
in front of their employees (Dang, 2013).
Better and fast decision: It will increase the decision making capacity of manager
because of On-going professional development. Brightsun Travel company provide various
relevant training to their staff members which helps them to take important decision any critical
point. For example: employees have to deal with variety of customers, so they deal with
according to their intelligence level because they have to response on the spot to the clients. If
they have capacity to take effective or fast decision so they can satisfy customer or make them
loyal for longer time.
Above discussed benefits help the Brightsun Travel company to achieve their goals &
objectives. Which increase productivity as well as profitability and give them success for the
future. On-going professional development beneficial for the Brightsun Travel company and help
the employees to enhance their performances, skills or knowledge.
Employer expectation in respect of employees skills and competencies in the context of
organisation
Main objective of the Brightsun Travel is to provide cost effective, comfortable, suitable
trip to their customers which make their experience most valuable. Along with this, satisfy their
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customers by fulfilling their expectation regarding their services. In the organisation, staff
members are the most prestigious things because they help the business to achieve their goals &
objectives. For the further success company required to hire new person for the post of assistant
manager. Which build various strategies regarding successful achievement of their goals &
objectives.
Brightsun Travel can achieve success by satisfying their customer and they will satisfied
on the basis of various elements. Such as Quality of food, room service, it's cleanliness, luggage
carrying facilities and behaviours of staffs. After the satisfaction of customer it will converted
into their loyalty for the longer period (Elvey, Hassell and Hall, 2013). Company required
assistant manager who can develop various strategies and achieve business objectives. For this,
company requires some specific skills in the role of assistant manager and it will be discussed
below:
Positive behaviour: Positive behaviour is important for every individual but for the role
of assistant manager it is essential. It will affect others and influence them and that directly
impact the organisation. This skill help the assistant manager to face any king of situation with
positive vibes. It is required in the work culture because workers get stress out very easily and
then start thinking negative. It will impact the productivity as well profitability so manager of
Brightsun Travel need to required positive behaviour skill for the role of assistant manager.
Problem solution skills: For the role of assistant manager, person have to be problem
solving skill which helps the organisation to deal with their customer's issues as well as their
employees. Critical thinking and fast decision making will help the manager to resolve the
problems. Above mentions skills required by the Brightsun Travel company for the post of
assistant manager who van help the business to achieve their goals & objectives. Further it
increase the productivity as well as profit margin.
Proper communication: In the service sector organisation, company have to direct deal
with customers and for this required those employees who can effectively communicate with
other. With the help of this skills, they can identity the requirements of customers and try to
resolve it. As well as it is beneficial for the employee relation because it proper communication
help the manager to identify the problems. So these competencies required by the Brightsun
Travel company for the role of assistant manager (Eteläpelto and et.al., 2014).
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Importance of undertaking ongoing professional development:
Basically above mention competencies, skill or knowledge required for the post of
assistant manager and it will help the organisation to achieve their business goals & objectives.
On-going professional development is important for the Brightsun Travel company to enhance
their workers skills with the help of various training & development programs. Assistant
manager have responsibility to perform their responsibility towards organisation and perform
their task according to it. Company provide wide range of services to their customers for this
they required highly skilled people who have above mention skills. As well as company also
provide some additional training according to the requirements. It will increase the productivity
and profitability that further helps in achieving business goals and objectives. So basically, on-
going professional development skills are required for the organisation get success.
Self assessment of skills & competencies for the role of assistant manager
For the role of assistant manager, I have to assess my own skills, capability,
competencies for this role. Every individual have some skills which is importance for their role
which they perform. So I analyse my skills and then compare with the role of assistant manager.
It will give me overview about my strengthen for this post and provide the area where I have to
perform well due to requirement of this role (Gibbs ed., 2015). After self assessment, I have to
enhance my skills, knowledge and capabilities which helps in my professional life. As well as for
the development of my professional identity through various practices. I am working on me
through various programs to develop my personality which help the Brightsun Travel company
to achieve their business goals & objectives. Along with this, increase productivity or
profitability with the help of my efforts.
Brightsun Travel company required assistant manager, who can build strategies regarding
promotion of organisation and deal with customers to satisfy their requirement through their
efforts. For this role, person required some skills such as team management, motivation,
coordination, employee relation as well as customer services. Self assessment gives me idea
where I have to improve my self. So below mention table will define the required area for the
development. I am comparing my skills with the requirement of assistant manager's role and the
different can be achieved through development plan. Different types of training help the me to
become capable for the post of assistant manager (Lordly and MacLellan, 2012). It further helps
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me to increase productivity as well as profitability. With the help of skill audit I can measure my
skill and the required improvement as well and it will be discuss below:
S No. I am capable in: Score Comparison with
Required Role.
Strength &
Weakness
1 Communication 7 8 (-1)Weakness
2 Problem Solving 7 9 (-2)Weakness
3 Interpersonal Skills 6 5 (1)Strength
4 Time Management 8 9 (-1)Weakness
5 Presentation 7 6 (1)Strength
Learning theory and approaches which used for the personal & professional development
Learning theory and approaches help the people to improve their professional or personal
skills which is required by the Brightsun Travel in respect of their employees. Their are some
approaches mentioned below:
Cognitive approach: It is psychological theory which include the thinking process and
study of mind. In Brightsun Travel company, manager use this approach to identify their
customer's demand and then develop various strategies according to it. It will increase the travel
experience of customer (Hallam, 2012).
Humanistic learning approach: With the help of this approach, individual can reduce
their stress, pressure of work. Company adopt this approach, to reduce their employees stress so
they perform their task and give efforts to achieve their business goals & objectives. Brightsun
Travel follow this and develop capability to improve efficiency as well as effectiveness.
Social learning theory: In this approach, people learn through observing other or their
managers. Manager's value, belief, attitude or reaction on particular situation affect the
organisation as well as employees personality. In the Brightsun Travel, people learn new things
by observing their leaders and managers.
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Behaviourist approach: It is based on the different thought and ideas where employees
can perform well through quick learning. Basically this approach help the individual to take
effective decision in order to perform their task or improve their personal as well as professional
development. Manager of Brightsun Travel adopt this approach, which further helps in achieving
their goals & targets. Further it is beneficial for the organisation in term of productivity or
profitability (Pihl-Thingvad, 2015).
PART B
Development plan to enhance my own skills and competencies for the role of assistant manager
Development plan is the process where individual change their habits, skill according to
the requirement of specific role. I also chose this method to develop my weakest skills which
required for the role of assistant manager. It is the effective way to measure my own skill and
then analyse the area where I have to work. It include the resources which helps me to enhance
my skill & competencies that required for the organisation to achieve their business goals &
objectives. Development include the various strategies, training, objectives to fulfil the
requirements and it will be discussed below:
Skills Required Activities Resources Time Changes Required
Problem
solving
It strong personality
which can critically
think and provide
solutions. For this, I
have to be flexible,
need to
communicate with
other.
I have to solve various
problem based question,
attempt aptitude test,
logical reasoning,
training & development.
It will increase my
thinking capacity which
help me to solve
problems.
Their is
no
specific
time, but
need to
practice
on regular
basis.
I have to take
effective decision
with by use of
available resources.
Communica
tion
Need to
communicate with
other and then try to
understand
behaviour through
For this, I required
others participation. As
well as coordination or
corporation.
It required
almost 1
months.
I have to start
communication with
others which make
me better
communicator and
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communication. share my view and
opinions.
Time
Managemen
t
I have to record my
daily activities list
and future events.
Along with this
important work or
functions that I have
to be perform on
daily basis.
For the completion of
any work, I required
people basically
manpower and
distribute work
according to
requirement.
I have to
recheck
my
schedule
or plan on
weakly
basis.
For the development
of my skills. I need
to prepare proper
scheduled and
everything is written
in the written form.
So I can check and
then perform
according to time
table.
PART C
Job interview for the Service Industry for the role of Assistant manager
For the requirement of Assistant manager post, Brightsun Travel company conduct a
interview process where I was going for the interview and for the post of assistants manager.
This post requires various skills that help the organisation to achieve their business goals &
objectives. Interview process include various rounds such as aptitude test, group discussion and
then personal interview (Prosek and Hurt, 2014). But personal interview also divided in to three
part where firstly I have to clear technical round then HR round and then last face to face
interview with the manager of company. I have to face such a long process to get this job. Firstly
I clear aptitude test where my logical thinking and intelligence level check. After this, group
discussion conducted in the pair of 5 people. This round also clear because my communication
and wide thinking process regarding any topic is very good.
Another round is related to interview where firstly I have to show my academics
knowledge, some basic fundamentals which show that I am good in my studies and I am very
dedicated towards my studies. Next interview round with HR where they keep asking question to
identify my behaviour and my thinking process. After clearing all rounds, I have to face manager
for the final round and it is critical point because it will be the decider round. That I am selected
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for the post of assistant manager or not. But yes, I am selected for this role and become a part of
Brightsun Travel company as a assistant manager (Sahrmann, 2014).
Strength & Weakness of interview process
Strength: Interview process for the post of assistant manager provide me knowledge,
confidence and it also provide me a lifetime experience. When I am sitting in front of
interviewer, I am very nervous but I know that can confidently answer the question. The way of
answering any questions, I can see that interviewer is impressed with me and personality. I
observed that, mostly questions occur from the internship period because it is the learning phase
of my life. Another questions about my past experience where I have to explain my role &
responsibility of work and my achievements. Interviewer also asked me to tell me about your
biggest challenge in last organisation and what are the difficulties I face at the time of
performing my task. With the help of this interview process I am become aware about the
working culture, organisational behaviour, attitude of staff members and behaviour of interview.
So basically, overall interview process is goods I get the job because of my skills, knowledge and
capabilities (Tseng and Kuo, 2014).
Weakness: Before starting of my interview process, I am little bit nervous because there
are many applicants available for the role of assistant manager. I observed that many applicants
said that, interviewer ask them about various general knowledge questions but they failed to ask.
So after listening this, I stress out because my knowledge also not so good. After seeing other
candid ants being panic and take pressure, it will reduce my confidence too. In the interview
process I am doing weird things such as move my legs, play with pen and reducing my
concentration from the interview process. These are point which become barrier for me to get
this job.
CONCLUSION
From the above discussion, it has been concluded that On-going professional
development is the process which include the various training & development programs. It will
enhance the skills and capabilities of employees that further help to achieve their business goals
& objectives. Self assessment help me to evaluate my own skills which provide me idea to
determine my weak area where I need to develop for professional identify by use of various
learning theory or approaches. In addition, development plan help me to identify my strength as
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well as weakness which I face in the interview process. That will be the life time experience for
me and its help me in my future.
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