Professional Identity and Practice Report for Seahorse Restaurant

This report delves into the concept of professional identity and its practical applications within the hospitality industry, specifically using The Seahorse Restaurant as a case study. It begins by defining professional identity and its significance, then explores the key benefits of ongoing professional development for stakeholders, including employees and employers, emphasizing the impact on productivity, employee engagement, and employability. The report investigates employer expectations regarding employee skills and competencies, highlighting both soft and hard skills essential for success. Furthermore, it includes a self-assessment of skills, abilities, and competencies using SWOT analysis and skill audits. It examines various learning theories and approaches, such as behavioristic, social learning, and cognitive approaches, to enhance personal and professional development. The report culminates in the construction of a development plan to enhance skills and competencies, a simulated job interview, and a review of the interview process, providing a comprehensive analysis of professional identity and practice in a service-oriented environment.

Professional Identity
and Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Key benefits of ongoing professional development for stake holders in particular company
.....................................................................................................................................................1
P2 Investigation of professional employer expectations of skills and competencies in a
company......................................................................................................................................2
Task 2...............................................................................................................................................4
P3 Evaluation of own skills, abilities and competences for particular job role..........................4
P4 Range of learning theories and approaches used for personal and professional development
.....................................................................................................................................................5
Task 3...............................................................................................................................................6
P5 Construction of development plan to enhance skills and competencies within the
organisation.................................................................................................................................6
Task 4...............................................................................................................................................8
P6 Job interview for a suitable service industry role..................................................................8
P7 Reviewing key strengths and weaknesses of applied interview process...............................9
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................11

INTRODUCTION
Professional identity means to introduce own self in front of others by defining attributes,
beliefs, experiences, values and object that attracts person. This is developed by individuals for
themselves to influence the person and people follow them. It contains practices that help to
adopt new changes within organisation. The main aim of this report is to understand the
importance of professional identity and its practices (Ahonen and et.al., 2015). The Seahorse
Restaurant is selected organisation for hospitality industry whose headquarter is located in
London. The report discuses about ongoing professional development, career opportunities and
learning assessment that help to enhance professional identity. Moreover report covers
formulation of professional development plan by using own skills and transferable skills for job
application that help to perform a job role.
Task 1
P1 Key benefits of ongoing professional development for stake holders in particular company
Overview of company: The The Seahorse Restaurant is one of the biggest restaurant in
UK that provides different type of food services to its customers. It was founded in 1934 in UK
that provides variety of tasty food to its customers. The manger of such organisation are highly
qualified who provides types of food services and attract the customers by using skills and
experience (About The Seahorse Restaurant 2019).
Benefits and importance of ongoing professional and personal development
Ongoing professional development is the process of learning new things and tracking the
skills within organisation. It is used by individual person to learn and implement in order to
complete task. In other words, ongoing professional development is continuous procedure to gain
the knowledge and experience that help to expand business activities in company. Professional
identity is beneficial for all organisation as it help to enhance the productivity and profitability
by attaining the goals and objectives (Barr, Bull and Rooney, 2015). The various benefits of
ongoing professional for stakeholders of The Sea horse Restaurant are given as:
Benefits to employees: Professional development are important for The Sea horse Restaurant
employees such as :
Helpful to make planning: Successful planning is a technique to define the strategy in
order to complete the targets and achieve goals within company. The manager of company uses
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professional skills and built planning for completing the targets. Such as the employees of The
Sea horse Restaurant eliminate the wastage of time by making successful planning that help to
make right business decision. The The Sea horse Restaurant's manager provide proper training
and development skills to its staff that help to perform further business activities (Connolly and
et.al.,2018).
Personal satisfaction: Ongoing professional development provides personal satisfaction
to employees as they can select best option by getting good career opportunities. In The The Sea
horse Restaurant staff gets motivation as they are highly satisfied and skilled who solve problems
by it self.
Increase employability: Due to continuous professional development, person or
employee get good employment opportunity in market place as they have good knowledge and
experience. By using skills employees can influence other people and get career opportunity in
business organisation. Such as employees of The The Sea horse Restaurant learn new things and
implement that help to increase the productivity and profitability. As result employees get more
opportunity that help to grow and reach near by goals.
Benefits to employer: Continuous professional development provides number of
benefits to employer that help to maintain the business at up position by using skills and offers
better growth
opportunity. The benefits for Seahorse's employers are defined as:
Skilled workforce: Employers of business organisation hire the skilled workers and than
help to contribute towards organisation's goals. The manager of The Sea horse Restaurant select
candidates who are interested to accept new technology and provide them training that help to
enhance output from business activities (Coward and et.al., 2015).
Employee engagement through development opportunities: Ongoing professional
development give a satisfaction to its employees by employee engagement. As result it can
develop the job opportunities and growth of business industry. For instance, employees of The
Seahorse restaurant take part in continuous development learning as result employee engagement
due to high satisfaction and motivation from the employer.
P2 Investigation of professional employer expectations of skills and competencies in a company
Organisation recruit the employees .within organisation that help to work according in
order to run a business continuously. While recruiting new employees the employer has various
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expectation regarding employee's skills and competencies in company that help to attain goals or
objectives within business entity. In Seahorse, employers make expectation from employees and
set the standard for performing the business execution processes (Drabinski, 2016). The manager
of The Sea horse Restaurant set a standard for hiring the employees that is given below:
Personal presentation and appearance: The employer of The Sea horse restaurant set a
standard for all employees who are working in a organisation that help to maintain properly.
Such as employees of The Seahorse Restaurant follow a proper dress code and get training that
help to share thoughts among all through proper communication. This presentation and
appearance help employees to perform job role in organisation.
Importance of projecting the brand image: This standard is set by employer of The
Sea horse restaurant for workers that help to understand the importance of projecting the brand
image in front of customers. In this standard employees are responsible for completing the
project on time and increase the brand image by offering best services in The Sea horse
restaurant organisation (Gibson and et.al., 2015).
Expected skills from employees at workplace: All employers of business industry expects
different skills from the employees that are :
Soft skills: This includes basic skills which should be in employees in order to perform
business activities. The requirement of this skills is filled by employees to perform a common
job role within organisation. The soft skills considers as communication, self confidence,
creative thinking and networking that fills basic requirement in industry. The employees of The
Sea horse restaurant have all soft skills which is mentioned above that that help to complete job
role in given time.
Hard skills: This is also known as technical skills which is expected by all employers
from their employees. These skills help to accept new technology and changes within
organisation make efforts to achieve goals and objectives. It include language skills, data
management, cloud computing, accounting skills and statistical analysis skills that help to attract
employers by accepting new technology. Such as employees of The Sea horse restaurant has
technical, cooking and accounting skills that help to provide new product and services within
organisation in order to attract the customers (Mulholland and O'Connor, 2016).
Therefore, above mentioned soft and hard skills are required by employers for their employees
that work accordingly for enhancing productivity.
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Task 2
P3 Evaluation of own skills, abilities and competences for particular job role
To assess own skills and capabilities is very important for individual as it help to work
confidently within organisation and enhance productivity. It is related with job role that provide
more opportunity to employees by assessing the skills and abilities. Such as the employees of
The Seahorse restaurant analysis own skills and competencies that help to know job role.
Individual can assess the own skills through person SWOT analysis and technical skills
(Reesand et.al., 2015). The marketing manager of The Sea horse restaurant evaluate own skills
by person SWOT analysis whose description is given below:
Personal SWOT analysis: This model is used to examine own skills in order to perform job role
within business entity.
Strength: The marketing manage analysis the own skills that states they have positive
features and good communication skills to grow effectively. The marketing manager of The Sea
horse Restaurant are capable to perform job role effectively such as it research the market and
get information about people's needs and then provide that kind of product and services.
Manager promote the restaurant services through print media, social media and magazine that
enhance business Activities.
Weakness: The marketing manager are not able to understand foreign language that is
drawback for organisation. As result reducing the number of customer and less profits.
Opportunity: They have opportunity to introduce new cultural and British food which
mostly people like in UK that will help to attract customers. Moreover, promoting and
advertising will help manager to interact with large number of people for obtaining food
services.
Threat: There are end number of restaurant that provides food and other services so it
may be threat for marketing manager to adopt new technology in order to attract the customers.
It become costly for The Seahorse restaurant as organisation has pay advance amount
(Skjeggestad and Gulbrandsen, 2017).
Technical and soft skill audit: This model is depend on analysing the technical as well
as soft skills that help to perform work accordingly. Technical skills of marketing manager does
not hamper their task and roles even it help to enhance the business activities by promoting the
product and services. It is important for individual to have knowledge and skills that can be used
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to expand the business at different market place. The marketing manager of The Seahorse
Restaurant research the market and analysis own skills and ability that is defined as below:
Evaluation of own skills related to marketing manager
S. No. Skill Good Average Bad
1. Problem solving skills ✔
2. Communication skills ✔
3. Interpersonal skills ✔
4. Time management
skills
✔
P4 Range of learning theories and approaches used for personal and professional development
There are different types of learning theory or approaches that help to improve personal
and professional skills which is required in The Seahorse Restaurant. This theories help
organisation to analysis the market and introduce from new product and services according to
customer needs and wants. Following theories and approaches are follows as:
Behaviouristic approach: This is psychological approach that includes changes as well
as behaviours of people in order to influence people. It relies on the believe and knowledge of
person which influence people to perform the job role within organisation. It also states that how
employees behave if organisation is going to introduce from new technology. Such as The
Seahorse Restaurant is planning to adopt new technology like robot delivery, book in advance
and get information through application. This technology need to adopt by employees that will
help to increase number of customers.
Social learning theory: This theory states that employees learning new things by
observing people that help to solve the problems within organisation. The main object of this
theory is address the problems by observing and following experienced or knowledgable person.
Such as employee of The Seahorse Restaurant make business decision by following the manager
that help to motivate them and employees perform well in the organisation.
Cognitive approach: This is scientific approach that is used to get laboratory
experiments within business entity. It help people to improve their cognitive process like
memory and language. This is useful theory that influence people to work effectively by
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improving the performance. The Seahorse restaurant's manager provide training and
development to its employees that help to improve memory and language in order to attract
customer. If employees will this learning then they can communicate with customers easily that
help to increase customer loyalty (Strouse and Nickerson, 2016).
Best development approaches to enhance own professional and personal development
The marketing manager of The Seahorse Restaurant should adopt cognitive approach for
the purpose of enhancing skills for professional and personal development. By using this
approach will get improve in language that will help to understand needs to different customer
who comes from different places. As result employees will increase by offering best food and
services in food industry. Moreover, by adopting this approach employer and employee can
share problems with each other and get solution collectively by using skills and experience.
Task 3
P5 Construction of development plan to enhance skills and competencies within the organisation
Performance development plan: This is a technique which is used by business entity to further
growth of organisation by solving upcoming problems. This plan is prepare by manager of the
organisation that help to decide goals and objectives of organisation. Such as manager of The
Seahorse Restaurant build performance development plan and provide training to staff that help
to achieve objectives of business industry. The development plan is designed by manager of The
Seahorse Restaurant that is given below:
Current skills Performance
development plan by
using SMART target
Evaluation of
progress
Evaluation of
effectiveness of
personal
development plan
Problem solving I will improve my
problem solving skills
within 3 month by
accepting the
challenges.
For this skills I will
handle the difficult
situation and will
make efforts to solve
the problems. I will
record all issues and
will think about it
For improving this
skill I will take
training from
experienced people or
manager within The
Seahorse Restaurant
hat will be beneficial
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seriously that will help
to address the issues.
such as I will learn
new thing. Moreover,
it will help to address
the upcoming which is
arises in company.
Communication skills I will improve my
communication skills
within 6 months by
communicating with
other people and
sharing the ideas
(Studwell, 2015).
For improving this
skills I will share
problems with
managers and
employees that will
help to address the
communication
problem. For
improving the skills
manager need to
provide training how
to influence the people
in order to increase the
number of customers.
The main purpose of
this skills is to
influence the people in
order to provide
attractive services
within organisation
that will help to
increase the
productivity and
profitability. I will
take training from
senior marketing
manager who will
share all information
for improving the
communication skills.
Time management This is major problem
which is facing that is
time management
problems. I will
improve time
management skills in
12 month that will
help to decide goals
and complete the task
For this I will prepare
a schedule and will
follow it that will help
to manage the time. As
time management is
important for
organisation that help
to decide goals and
objectives within
As time is valuable
valuable for all person
as well as individual it
help to complete the
task in given period.
The main purpose is
complete task in
selected time and
provide them best
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within fixed period of
time.
industry and make
efforts to complete the
goals.
option that will help to
achieve goals and
objects. I will evaluate
my skills by managing
time as result increase
in profitability and
productivity.
Task 4
P6 Job interview for a suitable service industry role
Interview is the process of interacting people to hire the right person for right job. The
main purpose of job interview is to recruit skilled and qualified person for performing the job
role (Tomer and Mishra, 2016). Such as manager of The Seahorse Restaurant is conducted a
interview round for hiring the marketing manager who can perform job role effectively in order
to influence people by promoting the restaurant. The interview scenario for interview process has
been presented as:
Formal interview for the position of Marketing Manager
Question 1.
Interviewer- Tell me about yourself?
Interviewee- Myself Douglas Pamela from London. I have completed my graduation from
London University in the field of hotel management. And post graduation is Masters in
marketing that gave me high knowledge about how to influence people and how to provide
them satisfaction.
Question 2.
Interviewer - Do you have any work experience?
Interviewee - Yes, I do have experience of 2 year as I worked with Bed bury that is hospitality
industry. I worked at there as marketing manager and I learned so many things from there.
Question 3.
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Interviewer - What is your goal in hospitality industry?
Interviewee – My short term goal is to become hotel manager and improve my skills in
hospitality industry by adopting innovative techniques for satisfy potential customers.
Question 4.
Interviewer – Have you got any internship or training in this field?
Interviewer – Yes, I got training in 2014 from Thomas cook group till 6 month in marketing
field where I learned so many things.
Question 5.
Interviewer - Why should hire you?.
Interviewee – I have good skills in marketing that will surely help this organisation to increase
the number of customer and promoting the hotel industry. I want to show my potential skills
and capabilities that is different from others which will help to maintain the profitability within
organisation.
P7 Reviewing key strengths and weaknesses of applied interview process
Strength: From the interview round in analysed my skills such as I m very good in
communicating that influenced interviewer. As I cleared my interview round that help me to get
this opportunity to perform a specific job role. My advance knowledge and marketing knowledge
helped me to obtain this opportunity and enhance learnings. My training part helped me a lot to
grab this chance that I got training from Thomas cook group in marketing field. Additionally, my
aptitude and general knowledge skills provide me this job role in The Seahorse Restaurant.
Weakness: During interview round I noticed my weakness such as lack of mathematical
skills that may be a reason of losing this opportunity. But my experience and knowledge in
hospitality industry helped me to get this chance and show my capabilities (Vähäsantanen and
et.al., 2017).
CONCLUSION
From the above report it can be concluded that professional identity and practices are
important for individual that help to improve the skills. Ongoing professional development help
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to learn new things and implement in company that help to increase the productivity and
profitability. It help to make successful planning, provide satisfaction to customer, build
confidence and improve employee's skills. Development plan are helpful to know about
objectives of organisation by adopting SMART target employees make efforts to achieve
objectives. Interview process help to hire right person for specific role that focuses on
organisation objectives and increase the productivity.
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REFERENCE
Books and journal
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Skjeggestad, E., Gerwing, J. and Gulbrandsen, P., 2017. Language barriers and professional
identity: A qualitative interview study of newly employed international medical doctors
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Strouse, S. M. and Nickerson, C. J., 2016. Professional culture brokers: Nursing faculty
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Studwell, R., 2015. The Notion and Practice of Reputation and Professional Identity in Social
Networking: From K-12 Through Law School. Kan. JL & Pub. Pol'y. 25. p.225.
Tomer, G. and Mishra, S. K., 2016. Professional identity construction among software
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Online
About The Seahorse Restaurant. 2019. Online Available through:
<https://www.bythedart.co.uk/the-seahorse-restaurant-is-again-a-top-100-uk-restarant/>
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