Professional Identity Reflection: Marketing Course Report

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Assessment 3 Professional Identity Reflection
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Table of Contents
Introduction......................................................................................................................................3
Reflection.........................................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................5
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Introduction
This report is prepared in order to provide a reflection on the learning from this course for the
creation of personal identity as a marketer. Further, there will also be discussed the personal
experiences regarding the theoretical and practical knowledge about the market in order to reflect
the learning of this course.
Reflection
Marketing is an important part of any business organization as it helps in promoting the products,
as well as the services of the company and further, is also brings brand awareness among the
people in the market. Marketing is all about delivering the value to each and every person who
can be affected by any of the transaction. Marketing is considered as the process of creating,
delivering, communication as well as exchanging the offerings which have the value for the
clients, partners, customers as well as the society at large. My experience of learning this course
was quite interesting and productive for me to develop myself as a marketer. I have learned
different new concepts every week during this course. In the very first week of the course, I
learned about the concept and definition of marketing. Further, I have also understood the origin
of marketing as there are three eras reflected from the perspective of the development of
marketing. These eras are the production era, selling era as well as the relationship era. In this
week, I also got to know about the three bottom lines which include the financial bottom line, the
social bottom line as well as the environmental bottom line which are very important concepts in
the marketing concept.
My personal identity as a marketer is being developed during this course as I got to know about
the important aspects of marketing including the tasks of a marketer for the further development
of any business. I have developed several numbers of skills while learning different concepts
related to marketing in order to create my personal identity such as the critical thinking skills,
communication skills, self- governance as well as the problem-solving skills. These skills are
necessary for a marketer to be able to interact with a wide range of people. I am really feeling
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that there is a significant gain in my knowledge as well as the skills while working for the
development and opportunity analysis of a market for the business.
In the second week of the learning, we got to know about a new concept of strategic market
planning. This week we were taught about the strategic planning processes and the steps in the
marketing planning were also discussed. These will be helpful for me in future when I will be
working as the marketer for an organization. There are several numbers of important aspects of
the internal business environment along with the factors affecting the external business
environment (Kartawinata and Wardhana, 2013).
The third week of this course was really interesting for us as there were discussed the concept of
international marketing. The ways through which the companies develop a competitive
advantage in the global marketing context were also discussed in the module. This concept has
also helped me in understanding the concept of international marketing which will prove to be
helpful for me in the expansion of my business into the international market. I have developed
my communication skills too which can be helpful for me in interacting with a huge customer
base and can communicate all the important information about the business as well as the
products we are offering (Richard & Zhang, 2012).
In week 4 of the course, I got to know about the research to be made within the market. In order
to expand the business or establish a new business, it is necessary to make research on the
environment of the business and market so that all the opportunities, as well as the threats for
such business, can be identified. It is also necessary to make the notes on the competitors of the
company. I have understood as a marketer that it is essential for a marketer to make an analysis
on the market of the country where the company is going to expand or establish its business. The
next concept I got to learn about the marketing in the week 5 was the consumer behavior which
is a very important concept to be learned by a marketer (Pan, et. al., 2018). The consumers are
considered as the ultimate users of the ideas, goods as well as the services. The consumer market
is considered as the market consisting of all the persons and the households buying as well as
acquiring the products for the purpose of personal consumption. In the learning of week 6, I got
to develop my knowledge regarding the general traits of different types of businesses to business
markets. The business buying situations and business buyers were also discussed during this
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week which is important for the marketers to understand to develop themselves as the marketers
(Alkier, et. al., 2015).
It is very important for a marketer to have knowledge regarding the target market strategies used
by the businesses and they should also have the ability to formulate them. In week 76 learning,
we also got to know about the concepts of customer relationship management in order to manage
the relationships with the customers in an effective manner. This also led to the development of
my problem-solving skills as dealing with the customers might create several numbers of the
problems which can be solved through the problem-solving attitude of the marketer.
After that, in week 8 the knowledge regarding the creation and management of the products was
discussed and this helped me in understanding the value of product creation processes within the
business.
Conclusion
This report has concluded the overall learning of this course and it has also been provided that
how these learning has helped me in the development of my personal identity as a marketer. The
course has not only developed my theoretical knowledge but it has also helped me in the
development of some important skills such as communication skills, self- governance as well as
communication skills.
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References
 Alkier, R., Belac, Ž. S., & Milojica, V. (2015, January). Strategic and Marketing Aspects
of Tourism Offer Development of the Republic of Croatia. In International Scientific
Conference ICONBEST 2015 (pp. 196-207).
 Kartawinata, B.R. and Wardhana, A., (2013). Marketing Strategies and Their Impact on
Marketing Performance of Indonesian Ship Classification Society. International Journal
of Science and Research (IJSR), 4(2), pp.69-74.
 Pan, W., Chen, L. and Zhan, W., (2018). PESTEL Analysis of Construction Productivity
Enhancement Strategies: A Case Study of Three Economies. Journal of Management in
Engineering, 35(1), p.05018013.
 Richard, J. E., & Zhang, A. (2012). Corporate image, loyalty, and commitment in the
consumer travel industry. Journal of Marketing Management, 28(5-6), 568-593.
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