Professional Identity and Practice Report: Greene King Analysis

This report delves into the concept of professional identity and its application within the hospitality industry, using Greene King as a case study. It explores the benefits of ongoing professional development, highlighting its impact on employee motivation, turnover, and overall efficiency. The report outlines the essential skills and competencies required for a Food and Beverage Manager, including problem-solving, food preparation techniques, and financial management. It also assesses the current abilities of a trainee aspiring to this role, evaluating both soft and hard skills, such as customer service, communication, and food and beverage knowledge. Furthermore, the report discusses various learning theories, including reinforcement, social learning, goal-setting, expectancy, and adult learning theories, to enhance personal and professional development within the context of the hospitality sector.

PROFESSIONAL IDENTITY AND
PRACTICE

Table of Contents
Introduction-................................................................................................................................................3
Task 1-.........................................................................................................................................................3
Task 2-.......................................................................................................................................................11
Task 3-.......................................................................................................................................................12
Conclusion-...............................................................................................................................................14
References-................................................................................................................................................14

Introduction-
Personal identity is referred as how a person perceived himself related to profession and
members associated with it. It can be created by believe in self and positive attitude, motives and
experiences by it person can define himself in his current professional life. Major components of
professional identity are reflection, monitoring, goal efficacy and critical thinking. A person can
create professional identity by creating skills and assessing those skills. Person needs to avoid
toxic workplace behaviours so that he can grow his skills and be focused when working in
workplace. Communication skills are the key when it comes to professional identity.
Communication is very important part by it presentation of skills is done. It is very important to
communicate within workplace so that work can be done smoothly.
In this report, Greene king is analyzed. It is founded in 1799. It is very famous in UK for its
business in hospitality industry. Company made so many mergers to make itself profitable.
Task 1-
Benefits of on-going professional development in hospitality industry-
It is considered as ongoing process of development, maintain and document the professional
skills of employees. It is very important for employees to stay updated regarding to their skills.
Employees of the company perform various activities in order to improve their skills. Skill
development helps company to work more efficient and earn more profit. On-going professional
development is very important for the company. It provides benefits to employer and employees.
Below are the benefits of the on-going professional development of the company-
 Increases competition-
Organization believes in continuous development of their employees. It helps company to
increase competency of the employees in the organization. Company provides various training
programs which helps in updating the skills of the employees of Greene kings. It helps in
assuring the efficiency of organization as well as company.
 Staff motivation-

Greene kings always focuses on career growth and motivation of employees. It further helps the
employees to keep them motivated in order to make the work efficient. It is an indicator of self
motivation of the employees.
 Employee Turnover-
According to organization if an employee is well groomed and required trainings are given to
them then it helps company in growth. It helps in building the loyalty factor in Greene kings.
Professional development and promotions is very essential for organization it helps the
employers to retained its skills.
 Efficiency-
On-going professional development plan helps company to increase the efficiency level of the
employees in Greene Kings. Performance of employees is improved in Greene kings by
providing the right level of the training to them. Training helps them to improve their skills
which results in improved performance.
Hence, Greene kings professional development program is efficient for employer and employees
of the organization. It helps in improving the overall performance of the organization.
Skills and competence for the job role of Food and Beverage manager-
Main aim of food and beverage manager to manage the operations related to food and beverage
in order to provide the satisfying guest experience. In the Greene Kings, manager keeps an eye to
all the activities related to food and beverage. Manager also deals with complaint of the
customers. It also helps the Human resource department in hiring and firing the employees.
Duties and responsibilities-
Main duties and responsibilities of food and beverage manager within the Greene kings is as
follows-
 Manager must have problem solving skills in order to solve problems or complaints
related to food quality, service and accommodations.

 Food preparation is the most essential thing in hospitality industry. Manager must check
the techniques used in preparation of food. It helps in ensuring that food is prepared and
presented in proper way.
 Budget management and payroll records and financial transactions should be reviewed.
 Staff hours and duties should be assigned carefully.
Requirement of qualification-
 Bachelor’s degree in hospitality management is required.
 Minimum 2 years of experience is required in food and beverage management.
 One certification program is necessary in domain of food, service and catering.
 Fluent communication skills are required.
 Basic knowledge of accounting is required in order to maintain the payroll records.
Essential skills for food and Beverage manager-
1. Procedures-
There are certain procedures to perform certain task. It is like and action plan. Following is the
way to use the procedures in food and beverage manager-
 A process is created in order to promote the continuity for timely for management staff.
 Food and beverage concept should be developed and promoted.
 In depth knowledge of Cost control procedure, financial accounting, inventory levels and
labour management is required.
 Identification of administrative needs is necessary in organization.
2. Customer Service-
Customer service is very essential in the organization in order to manage growth of it. Food and
beverage manager gives assistance to all the customers whether it is current or potential.
 It is very important to build relationships with guests while providing the customer
service.
 Organization provides training programs to employees in order to build the necessary
skills.

3. Guest Service-
 It is very essential for organization to handle all the complaints of guests immediately in
order to provide good service.
 New expectations should be introduced in order to provide exemplary guest service.
Assessment of current abilities, skills and competencies of food and beverage Trainee-
It is very important to assess the current skills of the employee. If employee wants to get
promoted as food and beverage manager then it is essential to assess current skills and abilities.
Current skills are as follows-
 Proficiency in English is required in both oral and written forms.
 It is assessed that employee is efficient in point of sales and opera system.
 It is very important to compile the reports and prepare the reports. Ability to making
business plans, financial statements and business plans.
 Proficiency in Microsoft word, Power point and Excel.
 Certified from national restaurant association.
 Alcohol awareness certification is done.
Competencies of food and beverage trainee-
Following are the competencies of food and beverage trainee-
 Preparing dining room and restaurant area for service.
 Taking food and beverage orders and welcoming guests at Greene Kings.
 Promotion of products related to food and beverage.
 Providing services of food and beverages to guests of Greene kings.
 Proper room service is provided by trainees of Greene kings.
 Receiving and handling the guest concern.
Evaluation of skills-
Mainly skills are divided into two parts soft skills and hard skills. Following are the skills
required in the hospitality industry-

Soft skills-
Customer skills- Customer is treated as god in hospitality industry. They provide funds to
organization by which employees get paid. It helps organization in being profitable. Hence, it is
very necessary for Greene kings to satisfy the customers in order to generate profits. Providing
excellent customer service means understanding the needs of customers and deliver positive
customer service experience.
Networking- Networking is very important in hospitality industry. It means repeating the
business from same customers. It means maintaining relationship with customers is key to
successful business.
Communication skills- This skill is highly valued in hospitality industry. In order to evolve the
business, organization needs to handle variety of people from different background and
demographics, nationalities and temperament each and every day. Thus, it is important for
employees to communicate in better way in order to grow the business.
Flexibility skills- Hospitality industry requires their employees to work in odd hours when it is
compared to other industries. There is rapid switch from one task to another in hospitality
industry according to situation so, it needs greater flexibility. Hence, flexibility is very important
for hospitality industry.
Organizational skills- Organizational structure should be maintained in proper way in order to
meet the objectives. Effectiveness and efficiency is required in working properly. Proper
planning for everyday is required otherwise company may fail to meet its aims.
Language skills- This skill improve the value of an employee in the organization. If employee is
able to speak the native language of the client then it can build strong relationship with customer
and it leads to customer satisfaction and loyalty.

Multitasking skills- It is very important to do different task at the same time in this industry. It
helps business to grow if all the task assigned to employees are done in proper way. Efficiency
and effectiveness can be measured.
Awareness about culture- This industry has different types of customers belong to variety of
cultural backgrounds. If a person is culturally aware then it has high chances to get enter in
hospitality industry.
Hard skills required in hospitality industry-
Food and beverage management- It is very important to have in depth knowledge about food,
wine and other beverages. Thorough understanding of food safety is required. Complaints related
to food and food management is done by food and beverage manager.
Commercial acumen- It includes financial planning and business planning. Leadership roles in
hospitality sector require knowledge about budget handling, menu planning, recruitment and
procurement.
Sales and marketing- It is very important to understand about different channels of marketing.
Understanding, utilizing and monitoring those channels are important. Now a days digital
marketing is in trend for selling the product.
Human resource management- It combines many of soft skills with practical aptitude in
recruiting, vetting and disciplining staff.
Critical evaluation of skills-
Critical evaluation of skills of an individual must have to work as food and beverage
management at Greene kings is as follows-
Serial No- Required Skills Self score Score from
Management
Deviations
1 Time management 8 9 -1
2 Flexibility skills 7 8 -1
3 Communication skills 9 8 -1
4 Multitasking skills 6 8 +2

5 Cultural Awareness 7 8 +1
6 Customer service 8 9 +1
7 Problem solving skills 9 7 -2
8 Decision making 7 9 +2
9 Technical skills 8 7 -1
10 Team leadership 9 8 -1
From the above table, it is interpreted that there are some skills which are needed to be improved
in order to apply for the management level post. These skills can be improved by gaining
experience in particular field. It is also understood that there are some skills which are above self
score. It helps in boosting confidence of individual. It is very important for individual to enhance
particular skills.
Theories and approached used in personal and professional development-
To enhance the human capital there are number of learning theories which can be utilized.
Following are the theories which are utilized for personal and professional development-
Reinforcement Theory-
It is a learning theory. To avoid the certain behaviours in the past by employees it is very
important to practise this theory. As this theory emphasis on motivating the employees to
perform in a efficient way. This theory is divided into two parts which are positive reinforcement
and negative reinforcement. Meaning of reinforcement is to repeat the same behaviour within the
organization and positive reinforcement leads to put positive impact on the organization. Hence,
it is very important to use this theory in order to make work efficient.
Social learning theory-
When things are learnt from observations and monitoring then it is known as social learning
theory. An individual treats other person as idol to learn skills from that person. Main motto of
this theory is to learn various skills from others that’s why it is known as social learning theory.

Goal setting theory-
This theory is very important for a trainee because it is very important to meet objectives. If an
individual is not able to meet objectives then change in behaviour can be observed. An individual
can behave in certain way in order to meet goals.
Expectancy theory-
This theory based upon three factors such as expectancy, Instrumentality and valence. Difference
between person’s effect to perform and his performance in reality is known as expectancy.
Certain behaviour of an individual is known as instrumentality and a person’s value in a situation
is known as valence.
Adult learning theory-
This learning theory is adopted by adults or professionals. It resembles customized theory. In this
theory instructions are designed as per the needs of professionals. These instructions are very
important for professionals in order to maintain growth of the business.
Learning Approaches-
There are various approached which are used in personal and professional development of an
individual. Learning approached used in organization in order to gain knowledge. By using these
approaches change in skills and behaviour of employees towards work can be seen. Some
approaches are as follows which are used in Greene Kings-
Behaviorist Approach-
As the name suggests, main focus of this approach is on behaviour of the employees. By this
approach change in behaviour of an individual is observed. It is brought in with the help of
practical learning. It is also focused on repetition and reinforcement. It involves recognition,
stimulus, problem solving, motor chain learning, multiple discrimination and verbal chain
learning.
Cognitive approach-

It is focused on memory of an individual employee. It is not related with cramming process. It is
comprehensive learning which is related with understanding of information gathered and it leads
to create long term memory. It gives deep knowledge about the things and settles in form of
memory.
Humanistic approach-
According to name, this approach is based upon goodness for all. This approach is all about the
personal worth of an individual, creativity and active nature of human beings. It is an optimistic
approach and it focuses on human capacity to overcome hardship, pain and despair. This theory
is totally based upon the healthy and potential growth of an individual. Hence, it is very
important to have humanistic approach.
Task 2-
Professional development plan-
Serial
No.
Area of interest Action plan Key
requirements
Time Frame
1. Communication
skills
It is important for
individual to explore this
are for enhancing
communication skills.
Oral and writer
communication should be
improved. It is very
important for manager to
communicate properly so
it does not create conflicts
and helps in growth of
business/
Enrolment in
crash course is
necessary before
going for crash
course. It
provides insight
in specific areas
so that in depth
knowledge about
the management
concepts should
be learned.
Three months are
required for
communication
skills and it can
be pursuit
through online
mode class.
2. Presentation It helps in attracting the This helps in Required time is

Skills customers with the help
of good presentation
skills. It plays crucial role
in organization.
making an
individual
unique.
6 months.
Task 3-
CV Preparation- This CV can be prepared in such a way so that it can enhance the career of an
individual for the job role of the food and beverage manager.
Name-
Address-
Contact No-
Personal Statement-
In order to secure the hard and accountable position in the legit corporation with the intention to
design the skills, knowledge and mastering and contribution to make business successful. I am an
ambitious business graduate and inclined to develop my career in hospitality with the help of
diverse capabilities.
Skills and Knowledge-
 Problem solver.
 Team management
 Good communication skills
 Multitasking skills
 Proficiency in MS office
Educational qualification-
 Bachelor’s degree in science of hospitality, Illinois University (Spetember 2019-present)
Work experience-
 Food and Beverage Trainee, Hilton London.
Hobbies and interests-
 Reading magazines
 Listening music
 Travelling
 Watching movies