Comprehensive Analysis: Internet's Impact on Businesses and Society

This report provides a comprehensive analysis of the internet's impact on businesses and society, exploring both the positive and negative consequences. The report begins by comparing and contrasting the advantages and disadvantages of internet usage for businesses and society, highlighting aspects such as customer engagement, social media's influence, and the rise of online platforms. The report then delves into the threats faced by organizations and society when using the internet, including hacking, spamming, viruses, and spoofing, and identifies essential security and privacy measures. Finally, the report compares and contrasts two different unified communications providers, examining their features, applications, and suitability for businesses. The report concludes by summarizing the key findings and implications of internet usage in the digital age. This report is designed to provide a solid understanding of the internet's role in business and society, and offer actionable insights for navigating its challenges and opportunities. The assignment is contributed by a student to be published on the website Desklib.

Integrated
Professional Skills in
the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
1. Compare and contrast the positive and negative use of Internet to businesses and society....3
2. Discuss the threats faced by organisations and society when using the Internet. Identify the
measures of security and privacy that should be taken when Internet applications or services
are used online.............................................................................................................................6
3.Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.........................................9
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Professional development may be used in reference to a wide variety of specialized
training, formal education, or advanced professional learning intended to help administrators,
teachers, and other educators improve their professional knowledge, competence, skill, and
effectiveness. Report will highlight the impact of internet on business and society. This rReport
also explains the use of unified communication for communicating in the business and their
features and how they are suitable for the business (Masten and Monn, 2015).
Main Body
1. Compare and contrast the positive and negative use of Internet to businesses and society.
Positive impacts are as follows-
Positive Impact of Internet on Business and
Society
Negative Impact of Internet on Business and
Society
 Business- Internet helps the business to
study and understand the customer’s
needs and trends by discovering
different products and observing
customers will help the business to
expand its services and business
grounds.
 Society- The popularity of social media
and networks is the biggest positive
impact on the society. Since most
technology is interlinked due to internet
the society is becoming more
developed, stronger and intelligent.
 Business- There is a major drawback of
internet in today's work is that there is
no face to face communication. No
engaging experience between the
customers and the business which
means there is no loyal customers. The
company will not even feel any
empathy towards the customers which
makes the company come at risk.
 Society- There is a faster growth of
depression online due to comparison,
propaganda, selfies and stress.
 Business- The gap between the
businesses and customers is filled in by
the internet. A feedback or any
 Business- The feedback are negative on
business companies of the internet. The
customers find it easier to post online

complaint is directly given to the
business instead of a third party in the
middle. There is transparency between
the businesses and customers.
 Society- Internet is creating new
relationships by connecting different
cultures and societies. Social media has
a lot of groups which is an example of
social interactions.
which effects the company very much.
Therefore, many companies avoid
coming online.
 Society- The connection of one to one
is missing. People care more of there
online friends than their own neighbors.
There are lot of funds which have been
raised for social causes but in reality
few of them use those funds for
environment and social development.
 Business- The customers can now order
products which are across the world.
There is satisfaction in the customers
and the needs are getting fulfilled.
 Society- A provision of platform and
communication is provided by internet.
Nowadays there is a personal,
economic, social and environmental
awareness being spread by videos,
ebooks, infographics, blogs and podcast
by social entrepreneurs and social
workers (Bravenboer and Lester, 2016).
 Business- There are a lot of
misinformation provided not just by the
people from the external environment
of the society but also the internal
environment. News spreads like fire be
it real or rumors.
 Society- People are getting to
dependent and addicted to internet that
even if they want to spend time with
friends or family they do not get the
time to (Senior and Telford, 2015).
 Business- The communication between
the internal factors like partners, clients
or employees is become easier because
of the internet. Sending mails instead of
printing and hand written papers can
not just save time but also money.
 Society- Internet removes the
geographical differences between the
 Business- Clients do not give feedback
in a retailers shop till they are not asked
for it but online they can. Due to lack of
face to face the customers needs are
getting fulfilled but the company is not
getting loyalty in the customers. To get
loyalty the company has to put in more
efforts.

internet users and helps all individuals
to connect to one another. This helps to
make the internet use the most positive
by removing the cultural egos,
superstitions and conservatism.
 Society- The internet is helping people
to connect they are so much into it that
they like posting everything online. If
ever there is a fire in the neighborhood
then instead of helping they are taking
videos.
 Business- Companies are investing by
paying to websites so that they get ad
space so that they can influence there
customers in buying more products.
 Society- There is freedom of expressing
themselves freely and openly. This
process involves social development
which is a great advantage of internet
on society.
 Business- Nowadays there are a lot of
companies coming online therefore the
rates of the products are falling rapidly.
The businesses are not making much of
profits online unless they have a lot of
products they sell or they are having
unique products.
 Society- Instead of going to someone
home on special occasion people now
prefer wishing them online and not in
person.
 Business- Internet can double the sales
of the business. Cash on delivery has
reduced and directly card payment is
provided to the customers. Customers
can order any product by the help of
internet from anywhere in the world
without actually going to retail outlet.
 Society- People care more of there
online or social reputation. They
explore more and find different ways of
doing old things with an innovative
way.
 Business- The company is at a great
risk being online because anyone can
take out the personal details of the
company which will make the company
have a down fall.
 Society- Safety and privacy will
become a great problem for the people
very soon. Online there is privacy and
safely and that can spoils anyone
reputation easily.
 Business- Internet reduces the human  Business- If the security setting is weak

resource and makes the work easier
plus faster. Now since the information
can travel faster through mails and
internet social media, there is no human
labor used in that process.
 Society- Peoples mentality is slowly
changing towards all cultures and
religions. People do not differentiate
between each other are becoming
united due to internet usage.
of an organization then there should be
no business online or they should work
upon those factors so that there are no
misshaping in the organization or
company.
 Society- People can misuse the internal
or social media networks negatively
too. They can cause big
misunderstanding between people for
no use at all or make two cultures fight
against each other.
2. Discuss the threats faced by organisations and society when using the Internet. Identify the
measures of security and privacy that should be taken when Internet applications or
services are used online.
There are multiple threats related to organization and society in respect to internet. The
threats and safety measures are as follows-
Hacking-
Hacking is when an unauthorized person gains access to the company's computer.
Hacking can majorly effect a company because all the details can be taken out or the information
related to the company can be outleaked. If the details are taken out of the company, then anyone
can copy them and become the dealing company. The company has to be really careful of
theretheir personal business information and all the details related to the company has to be kept
safely and not access should be given to anyone (Bravenboer and Lester, 2016). The company
must really be careful and secure its weaknesses in the security settings. Hacking is very harmful
for an individual also because it can give out all the personal details away and anyone can misuse
it. Hacking is illegal and is punishable by the government. Personal details are as important to
one as it is for the businesses so it must be secured well.
Safety Measures-
The company can work upon its weaknesses and the company can work upon its security
setting so that its not possible for anyone to hacking into the business's computer. The society

users must be aware of such kind of hacks. Company and the society user must delete the files
which are not coming in use so that if someone tries to hack into the computer then nothing can
be found. Try to empty the recycle bin too.
Spamming-
Spamming is when someone is sending uninvited messages to a big number of people
again and again (Rossi and et.al., 2019). It is a common method which is used by the spammers.
Gmail's have come up with an update which has a different folder for spams altogether. Even
viruses can be sent through mails. Mails can be sent out which can fool people and take out
personal information. Businesses should be really careful of this kind of mails since they can be
very harmful for the business's environment. The easy target for spam messages or mails is the
common people or individual's. This can be very harmful and can make people give out
theretheir personal details like bank account details, etc. (Reed and Walker, 2017).
Safety Measures-
The company must try to avoid such kind of spams and so should the society but the
business's can avoid these spam messages or mail but if a local individual is given a message of a
lottery of incoming money then they are ready to give away there personal details to anyone.
People must be careful of the spams they can face and should be aware of these spam messages.
Virus-
People have heard of virus but not everyone knows what it can do or what it is exactly.
Virus can pick up personal information like passwords of everything and pick up any file. Virus
can make the computer infected and will make the processor slower, restart the computer
anytime. Virus can spoil the computer completely (Åkesson and Thomsen, 2018). The virus can
even spread through pen drives and hard drives. Society is not really aware of the bad and
negative impact of virus so they do not really know the consequences of it. But company's
should really be careful because they can lose theretheir important data and the work process can
get slower. The greatest risk of a company is letting its information out to anyone so they should
be all the more careful. Even if, this company sends any attachment to anyone else the virus will
go with it. That is exactly how a virus spreads and people are not really aware of it.
Safety Measures-
An organization when it realizes that there is a virus in the computer the company and a
society user must take immediate actions before any mishap happens in the organization (Kyalo

and Odhiambo-Otieno, 2019.). The company and the people can not lose any of its personal
information at any cost. There is a lot of competition in the market already and if the company
loses its information also then they will have a very hard time to build up itself again.
Spoofing-
Spoofing is when the Gmail address is made so that it looks legitimate to take control
over your contact list and Gmail by taking out the personal information like passwords. This can
again get out information which is personal to an individual and the organization. Spoofing can
be so dangerous that it can even send mails with an address which includes your name to your
own contacts. It is very bad for the company because it can lose out on its customers. Websites
can be made which resembles the original one and a lot of bluff can be done and the original
company can be punishable by the laws of the country (Aini and Mashfufa, 2018).
Safety Measures-
The company must make sure that they are original and no one is copying there website
or address of the Gmail. It is very harmful for the common people also because if someone wants
to use the personal information for negative work then they the common person will get sued for
it. The company has to be careful because it is very common and they authentic company can be
sued for it and it does not look good on the company's portfolio.
Malware-
Malware is the most common way of damaging one's computer and infiltrate them. It
can delete the important files from the computer which means a lot for the business. Malware
can help steal sensitive information from the computer and send mails on behalf of the
organisation. Malware can also take control on all the apps and software's of the computer and
can be runned by someone else. Society is not aware of this much because they only know how
to use the internet but do not know its negative impacts. It will not even permit anyone to open
the folders in the computer even.
Safety Measures-
Anti- Virus software can be installed in all the computers be it business or society
computer so that virus, malware, spoofing, etc. can not find any way to get into any computer.
This is the safest way to avoid mishaps. It is next to impossible for an individual to know what is
going on with theretheir information if they do not know the mishaps happening. All the

information which is personal should be taken on pen drives and hard drives so that if something
happens in the future then it can be prevented (Naumann and et.al., 2016).
3.Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.
Gmail Skype
Unified communication is a system which
connects with the help of all other
communication system mainly used in business
organization every business needs the unified
communication system it helps in smooth
working of the organization helps them to
connect them with their clients with the help of
messaging, Gmail, fax, Skype. This all
methods of communication helps organization
to coordinate in all departments and branches
of the business.
Unified communication can be done with help
of mobile phones this system is much more
competent for the business to carry on their
work. This communication can be done
wireless helpful for organization because it
reduces human efforts .

Gmail is known as electronic mail requires to
transfer information electronically with help of
internet from one mail to another mail
Features
Gmail provide fast and accurate information
Helps in minimize the human efforts
Provide features like sending attachments with
the Gmail attachments can be a file document,
images it helps many business organizations
for their smooth working by transferring
important information from one place to
another or from one mail to another.
Gmail is a globally accepted function transfer
information all over the world with help of
internet
Using Gmail is cheap and free of cost so its
become easy for business to transfer
information without incurring any extra
amount.
Gmail transfers information in their original
from no changes were made in the information
Gmail provide function to forward the mail
direct from the inbox to more than one people.
Gmail provide the function of address book to
store information about the clients it is useful
for the business organization to maintain the
proper flow of information
Skype is useful for connecting another person
from one place to another place both person in
Skype can see each other and hear each other
voice Skype has a global reach all over the
world it works with help of the internet
(Levine, 2017).
Features
Skype helps in communicating to another
person a person can see expression of another
person.
No third party intervenes in Skype
Skype helps many business organization to
conduct meeting transfer information it reduces
travelling of people the business organization
conduct meeting on video conferences
Skype is low cost save money and time uses'
internet for communicating to another person.
Skype helps many employees in work from
home
Video interviews are taken with the help of
Skype if applicant leaves far away can't able to
reach for interview.
In education system Skype helps in online
teaching.
Applications of Gmail
Application Gmail is required when applying
for the job, internship, application for leave.
Application of Skype
Multiple person video calling
In this Skype number of peoples from different

Basic things that are required for application
Gmail.
Subject line
In this the necessary information is provided
for job application for which post you are
acquiring for internship application.
Heading
It contains the information about the person
name, address, contact number
Gmail message
This message states your motive to send the
mail
Polite closing remarks
You are acquiring for a job needs to be polite
what you are writing in your Gmail
Gmail signature
End the mail by providing your complete
details regarding contact number, name.
Attachments
Include attachments like resume any other
qualification details, other important
documents.
places can come together with help of Skype to
share information.
Streaming and recording
Streaming means the loading of the video call
and recording means recording of important
meetings that can be share or used for future
purpose
Suitability
Gmail is one of the most suitable way of
transferring information for many
organizations and business Gmail acts as
transferring information from one department
to another from one place to another important
information is provided to customers for
example Online clothing sites provide
Suitability of Skype
Skype can connect many peoples from
different places at one place many business
organization uses Skype for their day to day
meetings and important information can be
passed with help of Skype it is a low cost for
connecting from one place to another. Skype is
suitable for a person who is leaving far away

information to their customers about their
product and offers through Gmail. Gmail is
useful for applying a job by sending resume to
the companies.
from his family can connect from his family
and see them face to face with the help of video
calls. Suitable for many students to attain video
classes learn new things Skype has a large
impact over the education system large
number of schools are using Skype to teach
their students. Skype reduces the travelling cost
and education cost.
Conclusion
An understanding of computers is very important for an organisation because if
something happens in the future then they will have a fall in the market. For an organisation to
run the most important thing is its information and if that leaks then that will be a big problem
for them. Regarding to society there personal information is very confidential and important
because if anyone gets to know there passwords or any other important detail then it can become
a big problem for them. They can be sued in future if there information gets out. People can
know the importance of internet then they should also know the disadvantages of them too. They
should learn more about the products they are approaching towards.