Integrated Professional Skills in the Digital Age: Internet's Impact

This report delves into the multifaceted impact of the internet on both businesses and society in the digital age. It begins by contrasting the positive and negative effects of internet usage, exploring how it has reshaped business operations and societal interactions. The report then identifies the various threats organizations and individuals face when using the internet, including cybercrime, exploitation, and privacy breaches, and outlines crucial security and privacy measures to mitigate these risks. Furthermore, it examines two distinct types of unified communication providers, comparing their features, applications, and suitability for business needs. The report concludes with a comprehensive overview of the integrated professional skills essential for navigating the digital landscape, emphasizing the importance of adapting to the evolving technological environment and ensuring both security and effective communication.

Integrated
professional skills
in
digital age report

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Compare and contrast the positive and negative use of Internet to businesses and society....3
2. Cover the threats faced by organisations and society when using the Internet. Determine
the measures of security and privacy that should be taken when Internet applications or
services are used online...............................................................................................................5
3. Two different types of unified communication providers.......................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Integration of professionals skills in the digital era are thinking skills which includes
creativity, problem solving skills, strategizing, critical analysing thinking, etc. as the skill must
be based on the knowledge which increases the society ability to think according to the digital
age. The uses of internet has many different features in today's digital age. The present report
will discuss the positive and negative effects of the use of internet in contrast of business and the
society. The study will be based on the threats that are faced by the society and business using of
the internet and the identifying the measures of privacy and security that should be taken to when
the internet application or services are used online. Lastly the discussion will be based on the two
different communication providers other then internet and comparing the contrast of theirs
features, applications and discussing their suitability for the business.
MAIN BODY
1. Compare and contrast the positive and negative use of Internet to businesses and society.
The explosion of internet has rapidly changed the face of the business and the society. It
always considered as the internet is all and end of all business activities (Feng and et.al., 2019) .
The pros and cons of internet are discussed as the positives effects of internet to the business are
Access to the global market: Internet is the extra ordinary tool for the business to
increase its visibility in the global markets. As it enables the business to provide its product and
services to the global audience around the world. Which helps the business to increase its sales in
the global market without using any marketing agency enhance the business for greater cost
saving.
Automated system and resource sharing: With the help of internet the business
operations are becoming easier to handle. The bookkeeping and providing of the customers
services cares online helps the business to resolve the issues of customers towards the product or
services. As internet helps the business to save its time from performing tedious task (Isaac and
et.al., 2018). The business can share their knowledge and information regarding the product
easily and quickly. The sharing resources may become easy and efficient for the business.
The negative effects of internet on the business is discussed below
Reduces the physical interaction: As most of the innovative ideas are born when there
is face to face interaction between the people to increase the growth and development of the

business. Internet can connect the people but cannot replicate the human interaction that is by
face to face with its customers or collogues (Swed, Sheehan and Butler, 2018).
Negative reviews: With the explosion of internet in the business the people have raised
their power to express their views on the product and services offered by the business. As people
are more likely to complaint which effects the reputation of the business. When the complaints
gets viral it forces the business to changes their marketing strategies and products, which causes
loss of revenue for the business.
The positive effects for use of internet to the society
Bridging cultural gap : The people get connected to large section of the people by
communicating with them them increases the perception for accepting different cultures and
understanding them. As with the help of internet the information can be access from the millions
of websites on similar topics. This helps the people to understand the topic in better ways (Marsh
and Rajaram, 2019).
New connections: Through internet the people are getting connected form the far end of
the world on social media. The dating on social media are booming which has altered the process
of finding the life partners in traditional ways. As it helps to broaden the ways in regarding to
access the people and mingle with more new people.
The negative effects of internet on the society is that
Illegal activities are increasing: With the use of internet immense amount of the
dangerous and illegal activities are taking places on the internet. Cybercrime, terrorist attracts,
kidnapping, etc. take place due to access of information are available on it (Brown, Bigbee and
McCaskill, 2019). Like downloading of music and movies without consent of the person is
crime. The software and other internet connections are strongly hacked by the terrorists and they
can access to the the valuable information of the system.
Childrearing are the vulnerable and exposed: Their are lots of wealth content on the
internet. The children get accessible information of adult or pornographic material which affects
their mind at the small age and distract them. The children gets exposed to the finding of
inappropriate materials from online, get great risk to communicate with the unknown people by
making them as friend which influence them to indulge in illegal activities (Piazza and Guler,
2019).

Personal information: Some people share the personal information, which affects their
privacy in the personal life. As by sharing of the bank detail or social security numbers will
enable the hackers to easily make bank erupt due to which the cases of cyber crimes are
increasing, fraud and identity threats are common now a days.
2. Cover the threats faced by organisations and society when using the Internet. Determine the
measures of security and privacy that should be taken when Internet applications or
services are used online.
Internet provides lots of information but at the same time it also indulge people in
cybercrimes which creates the threats to business and society people some of the threats are
described below
Threat faces by business for using of the internet
Exploitation: exploitation of the software vulnerability affects the malicious code to
spread which is mainly thorough the office applications, browsers, websites which are very
challenging to the business (Aguilar and et.al., 2018).
Ransomware: this one of the major threat faced by the medium scale, large scale
business across the globe. It is an infection with the type of malicious code which leaves lots of
points for an organisation to get exposed. The high level of security can also gets affected by
ransomware and there is always a threat for company to get hijacked for the information.
Threats faced by society for using of the internet
Cyberattacks: The cybercrime and cyber attacks shape the relationship with the society
and internet. With the inadequate management of the cyber crime will increases the risk for the
society to under trust the internet and minimises the ability for social and economic innovation.
Disproportionate of government responses will increase climates of fear, threaten the freedom
and uncertainty (Ejemeyovwi and et.al., 2019). As with this the future of internet is under threat
the question arises on the national security when global connectivity is more important.
Inadequacy for responses and trust issues: the society faces many issues in sharing of
the personal information like passwords or financial informations, attacks impacts on the
democratic process, the growing scope of cyber attacks which means that society is at higher risk
for use of internet, cyber threats are undermining the trust of the people to share their personal
informations, etc.

Cyber wars: the use of cyber wars and cyber arms to gain the political powers lead the
uncertainty for the major disruption to the networks and reduces the confidence of internet users
(Feng and et.al., 2019) . Some times the threats of exposer of children affects them to get indulge
in the crime through which children starts blackmailing, or threats others for doing illegal
activities.
Identify the measures of security and privacy in internet application or services.
Internet security is effective and important branch of computer security specifically
related to not only internet. This plays an important role in various organisations. It is important
aspects which is involve right or mandate of personal privacy concerning through storing. There
are different ways to protect online and internet privacy at workplace which are as follows:
The privacy settings:
The privacy setting is an effective part of security and privacy in internet application.
Through updating privacy settings on websites and services on social media and search sites like
Google, Yahoo is the good place to start protracting data an online work at workplace in
effective manner. Changing and updating proper security settings are help to make sure their
personal information is seen by fewer people (Dhara and et.al., 2016). In context of organisation,
company can change setting and can protect their data at workplace. This is ways of measuring
privacy and security in internet application.
Blocking cookies:
Blocking third party and unwanted persons from their account is helpful for organisation
and its data safety. Through, that organisation is able to hide those information which are
important and keep it safe from unknown peoples who are create problem for company by using
their data unsafely. This aspects is make websites will have a harder time tracking the last time
where they visited with username. This increase in privacy is worth the tradeoff. For example:
Amazon is use this for remove third parties disturbance form work.
Unlinking accounts:
Many of websites and accounts are giving the options to link accounts. Through google,
for allow to manager for link all the different gmail accounts in browser. On the other side many
sites are now giving the options to use google login to access their sites in other computer
system. In that case, manager of companies have to protect their mails and other important
information through unlike the particular accounts because linking accounts is create more risk

(John and et.al., 2017). So, that unlinking account is the good way to help and protect
information.
Secure connections and antivirus services:
Companies manager should use a secure and wireless connection if they do not have any
strong password on their company WiFi and any other computer software. That create strong
safety at workplace and their important information. Use effective Firewall in order to protecting
computer from unwanted network safety and traffic in important. This help to manager in order
to make sure they turn into right ways and have sets proper security setting in high and higher
level. In this own computer have proper antivirus system in order to protect their system form
virus. It is important to keep computer clean and free of viruses.
Those are the different kinds of ways in order to secure and privacy in internet
application which are provide proper safety to data and keep information safe form unwanted
and third parties. This help to manager of different companies to protect their data and
information safe at market place and within the organisation.
3. Two different types of unified communication providers.
The unified communication provider is a business and effective marketing concept which
is describe the integration of business communication services like instant messaging, presence
of information, voice mobility and single number through audio and video. It refers the proper
combination use of communication and collaboration solutions. This allow to individual person
to send message which is important on one medium and receive the same communication on
another medium. For example: the one can receive a voicemail message and choose to access it
by using email or a cell phone. In sender is online then they are immediately revert for same.
There are different types of unified communication providers, but here is select only two which
is cloud based UC and other one is video UC. Both are help to share effective information with
another people within the minutes. Its description and comparison are as follow:
Basis Cloud based UC Video UC
Meaning Currently the most and more
companies are select and use
this software as services for
the growth of their business in
It is the integral part of the
collaboration and effective
technology. This has highly
become a universal

effective manner (Different
Popular Types of Unified
Communications Systems.
2018). The companies are
want faster result and that will
be possible with the use of
software only. This is highly
help to protect IT sector in
order to reduce capital
investment and to move
towards the operational
spendings.
conferencing tool used at
higher and medium level
companies. This allows
manager to keep evidence
through recording the video
conference for the future usage
and benefits. For JP Morgan
and company can use this for
attending meeting which
located in other country.
Features  The main feature is
provide the proper
human attraction.
 This provide faster
revert for same
message and
information without
delaying (Seufert and
et.al., 2016).
 It is higher and board
level communication
link and provider.
 It is effectively
measurable services in
manufacturing
organisations pay
accordingly for
producing products.
 This allow to keep
records of call.
 It is proper and
effective centralized
management of
companies.
 It is effective team
collaboration feature
like sharing screen.
 Provide effective and
instant message or
chat.

Application  It is applicable on
effective CRM
application because
business can integrate
with third party
business. This
application is to deliver
their business process
and structure
improvements. For
example: integration
with customer
relationship
management solution
are required faster and
this provide Pop up of
customer information
any time.
 Another application
with contact centre,
because this help to
improve contact centre
environment for
enhancing deliver
operational efficiency
as well as services.
This help to connect
any located agents
within a minutes
(Aguilar and et.al.,
2018).
 The main application
which meets anyone
online to present, share
and collaborate through
video conferencing in
effective manner by
using Cisco Webex
meetings.
 Cisco jabber is get
extensive telephony
features by including
voice and video
conferencing bridge
capabilities. This help
to make proper
collaboration of
various and different
agents or clients.
 It is highly
collaboration with
document sharing and
white boarding.
 It is applicable of
video conferencing at
distance level and
proper make situation
in effective manner.

 For example: Yahoo,
google and online
shopping apps.
Benefits  This is beneficial for
increasing efficiency of
work and faster reverts.
 This is increased
reliability because it is
best provider with
having proper security
and resilient date
centres.
 This help to improve
productivity as users
who can share and
access files from a
centralised location.
 Able to audio and
video conference with
multiple team members
at a time or in proper
manner for work and
its growth factor or in
any emergency level.
Those are the effective and valuable unified communication provider for effective
information sharing. This is highly help to improve productivity as users can share and access
files from a centralised collaborate on the documents in real time and hold effective conference
in emergency meetings. It replacing legacy hardware and reducing overall cost of system by
limiting needs for experience hard ware on sites. It helps to reduce bills for audio conferencing
and phone bills due to using high quality of video and VolP. On of the biggest advantages of
unified communication provider is shift in the work patterns towards remote working. It
increases revenue of business because it is the effective platforms which is provide possibility to
integrate all business communication in the place to another place on effective server. This help
to provide a better customers services by tracking effective real time communication accelerate
sales cycle and increase productivity at home.
CONCLUSION
From the above report it can be concluded that use of internet has many pros and cons on
the business and the society. In business internet is helpful in increasing the markets share of

business on the globle bases with less investment on the marketing of the product enhance greats
savings. On the other hand it may damage its reputation by getting negative reviews from online.
For the society the people easily able to access millions of information of the same topic which
increases their understandability. Where as availability of more information like bank details or
security number enhance the hackers to commit fraud, theft, blackmailing, etc. there are many
threat to the society and business for the using of the internet.

REFERENCES
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Online
Different Popular Types of Unified Communications Systems. 2018. [Online]. Available through:
<https://www.eztalks.com/unified-communications/types-of-unified-communications-
systems.html>