DrawDesign: Professional Issues & Practice Action Plan Report

This report presents a comprehensive analysis of professional issues and practices for DrawDesign, a digital design solutions company. It begins by outlining relevant copyright legislations, codes of practice, and social responsibilities applicable to the company. The report then develops a business case for DrawDesign, including an executive summary, objectives, implementation strategy, benefits, risk assessment, and recommendations. An action plan is proposed, detailing the mission, vision, strategies, tactics, and required resources. The report concludes with recommendations for compliance with legal requirements, fulfillment of social responsibilities, and the development of a legal department to manage these affairs. The report emphasizes the importance of ethical conduct and strategic planning to overcome professional challenges and ensure a thriving workplace environment. The references include academic sources on professional competencies and ethical considerations in business practices.

Professional Issues & Practice

TABLE OF CONTENT
• INTRODUCTION
• Relevant copyright legislations, codes of practice and social responsibility
• Business case for DrawDesign
• Action plan with justification
• CONCLUSION
• REFERENCES

INTRODUCTION
Professional issues are the challenges which individuals has to face in a
workplace and in business environment. It is important for an organisation and
its employees to follow all the appropriate professional codes for regulated
conduct of their business. The main aim of this presentation is develop a
management report along with an action plan for an organisation. The scenario
which is selected for this report is related to a digital design solutions company
based on the outskirts of Southampton. This company is assumed to be named
as “DrawDesign”. This organisation is currently facing various issues regarding
adherence of various copyright laws.

Relevant copyright legislations, codes of practice and social
responsibility
Copyright legislations:
• Copyright, Designs and Patents Act, 1988 – DrawDesign is a growing
company which operates in the region of Southampton. This company is
expanding their operations nationally. The copyright legislations of United
Kingdom are applied to this company which must be followed by them.
Under Copyright, Designs and Patents Act, 1988 there is a separate section of
regulations that is “Designs” which is applied to this company.

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Code of practice:
• There are various codes of conduct which must be complied by professionals
and some of them are:
• Members of this institution will be responsible for any misconduct of all the
persons employed by the member.
• If any member wishes to file a complaint regarding any matter, then they
should do it in writing.
• Members shall conduct their business competently and act as their part with
integrity.

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Social responsibilities:
• Social responsibilities are the duties which an organisation must comply with
but there will be no legal obligations if any company fails to comply with
them. In context of DrawDesign, there are various social responsibilities
which must be fulfilled and some of these responsibilities are proposed as
follows:
• It is a social responsibility of an organisation to fairly compensate all their
employees and develop a working environment which is free from
discrimination.

Business case for DrawDesign
Executive summary
• DrawDesign is a digital design solutions company. This is a growing
organisation and is expanding its business at national level in which they are
experiencing various issues of copyright. Various copyright legislations, code of
practice and social responsibilities are recommended to this company by which
the company can resolve their issue.
Objectives
• To effective expand in entire United Kingdom in next five years.
• To comply with all legal requirements and fulfil social responsibility.

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Implementation strategy
• To overcome with the issue of design rights, DrawDesign must comply with all the rules
of Copyright, Designs and Patents Act, 1988. Along with this, the company must
understand that they should not only follow the laws but also should consider the duties
against the design community and society.
Benefits to above strategy
• If company will follow Copyright, Designs and Patents Act, 1988 then this company can
protect all their designs from the risk of theft. By this, company can register their artistic
work and then no other designer can falsely claim on the designs. This strategy will also
enhance their brand’s image in market by fulfilling the social responsibility.

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Risk assessment
• There are various risks which this company might face in implementing the
above strategy. These risks vary in impact and occurrence; the below risk matrix
will help to understand the various risks which can be faced by DrawDesign.

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Recommendations
• It is recommended to this company that they should focus upon expanding
their operations nationally and should follow all the legal requirements and
fulfil their social responsibility. In order to tackle the risk, this company
should develop a legal department in their organisation which can look over
all these affairs and can make sure a smooth functioning.

Action plan with justification
Mission
• The first step in this action plan is to set the mission. The mission of the company
must be aligned with their vision. The recommended vision for this company is
“to expand the business operations in entire United Kingdom”.
Vision
• The vision is the future state of an organisation which is desired by the owner.
This vision provides the direction to the operations of a business. DrawDesign
must consider this as their vision “DrawDesign is the best design solution
platform where constant innovation and quality is the principle”.

Strategies and tactics
• Development of a separate department in organisation which can look after
the legal affairs of the organisation.
• Another strategy of this company is to be a part of Chartered Society of
Designers, United Kingdom so that they can be able to fulfil all their ethical
requirements
• Another strategy of this company is to follow all the social responsibilities
and contribute a part of their profits towards the society.
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