Marketing Assistant Role: Professional Development Reflection Report

This report provides a detailed reflection on a student's professional development within a marketing context, specifically focusing on the role of a marketing assistant. The student utilizes the Gibbs reflective model to evaluate their experiences, feelings, and skills gained, with a particular emphasis on communication, decision-making, time management, and research abilities. The reflection covers various situations encountered, highlighting the importance of communication skills in customer interaction, the challenges of teamwork and decision-making, and the need for effective time management. The student identifies areas for improvement, such as time management and decision-making, and outlines an action plan to enhance these skills through scheduling, research, and seeking input from team members. The report concludes with a summary of lessons learned from both positive and negative experiences, emphasizing the significance of continuous learning and skill development for future career success. The document includes references to academic sources supporting the analysis.

Personal and
professional
Development

Table of Contents
TASK 2 REFLCETION...................................................................................................................1
Reflection on professional development................................................................................1
REFERENCES................................................................................................................................5

TASK 2 REFLCETION
Reflection on professional development
In the context of marketing I can says that marketing manager has to play several functions
as he has the responsibility of promoting goods of company and attracting customer. I evaluated
my skills which can help me out in the future in my career. With the help of Gibbs model I can
evaluate my skills in better way such as:
Description: I want to describe some situations that happened with me and taught me several
things. As marketing assistant, while working with existing company I learned so many things. I
was asked to communicate with customers and making them able to buy products. I found that I
have an effective communication skill that helped me out in influencing different behaviours of
customers and also making them feel valued. Communication skill is the main key of the success
of marketing because one of the main responsibilities of marketing assistant is to make
customers able to buy products and promoting goods of company. We require an effective oral
and written communication skill because we have to use different modes of communication like
E-mail, face to face and others. For using different modes of communication in an effective
manner, oral and written communication skill play a vital role and this skill can improve my
relation with customers as well. I used different modes of communication as per the convenience
of customers and also tried to give their answers (Papadimitriou and Ramírez, 2018). I learned
that communication skill is also important for providing feedbacks and answers to customers’’
reviews.
Feeling: I want to share my feelings of situations which is experienced as marketing assistant
and I think that can help me out in the future and my professional development as a marketing
manager. While working as a marketing assistant I was asked to increase sales and improve
image of the company. With the help of my team members and seniors, I learned that team
working also plays an important role as it increases s our skills and knowledge regarding our
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profession (Phillips. And et.al., 2016) . But on the other hand, I also found that different people
have different perspective which sometimes create barriers I decision-making and also create
conflicts. That time I felt that decision-making skill also plays an important role as t helps us out
in our both personal and professional field. I was lacking in this skill but I learned the way of
taking decision in such situations from my seniors and my team members. For better decision
making there is requirement of having problem solving and critical analysis skills as all these
skills are associated and linked with each others. For taking better decision, we require to solve
problem the first. It helps us out in analysing all things in a detailed manner and make us able to
take better decision. This decision making and problem solving skill can help me out in the
future for taking decision regarding selecting target, better modes of communication for
performing marketing functions and providing better solutions to customers as well. So, overall I
can say that communication, problem solving and decision making skills are main keys which
help marketing manager in making their functions easier.
Evaluation: I evaluated my skills as what skills I have and what skills I need to improve for
professional development while working as marketing assistant. I evaluated that research and
time management skills play a vital role. I found that I have an effective research skill and this
skill can help me out in gathering data related to current market and customers (Mobley And et.
Al., 2017) . Gathering data is important because on the basis of customers’ needs and their
information, marketing manager have to take decision and perform further functions. An
effective research and development skills helped me out in satisfying customers’ needs. I
gathered information related to current market as what is going on, which types of needs
customers have like their taste, colour and all other things related to products. After gathering all
these information, we require to provide all information to sales department as on the basis of all
these data they sell products to customers which satisfy their needs (Ardian, Hariyati and Afifah,
2019). On the other hand, I evaluated and found that I am lacking in time management skill area
as I become frustrated when I have to perform so many functions in given deadline. So, I need to
focus on this are because it makes us depressed. An effective time management skill can boost
our confidence and cam make us feel motivated. With the help of seniors and effective
professional development plan like making schedule and prioritizing work I can improve time
management skill and can perform all marketing functions in a timely manner.
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Analysis: Working as a marketing assistant I have experience many good or bad events within a
company. Me and my team completed many projects and marketing campaigns for a company
successfully it helps to achieve company’s goals and their objectives. We get much time
appreciation for an excellence teamwork and coordination. One of the bad experience For me is
that I have done many mistakes in taking the decisions (Xie, Li, Chen And Cui., 2017) . I need to
learn from my mistake by developing the decision-making skills In myself so I can develop my
career as a professional and I will able to achieve my future goals. Some of the mistakes I have
done related to the time management, as I discuss previously that I was not able to complete my
work according to the deadline given by these seniors. These mistakes I was repeating again and
again and it was creating problem for me to do work on time. I have learnt that I need to improve
my time management skills because if I want to see myself As a marketing manager of the
company, It is necessary for me to develop time management skills in myself because Managers
have to do their work on time and they are also Inspiration for the others so they should manage
their time.
Conclusion: Both negative and positive experiences from my previous job teach me that we
should learn from our mistake because it helped us for the future planning. similarly from a
positive experience I have learned How to work in a team Ann how teamwork help us too
achieve our goals. I will look forward to improve my team working skills and i will Also develop
leadership skills that will help me too lead team effectively. Bad experience Like lack of time
management teach me the importance of time. I will improve this skill in myself by creating a
proper time schedule to manage my daily life And Lt will help me two become marketing In
future.
Action plan: My previous working experience help me to know the skills that I needed for my
career development such as decision-making and time management skills. to improve my time
management skills I will make a proper schedule and timetable off my day-to-day life activity. It
will help me too do my ALDI work on time And lead me toward achieving my life goal. To
improve decision-making skills I will take Suggestion from the other team members to get a
proper solution of the problems and I will able to take decision's for my team. Another strategy I
will use is that proper researching- I will properly do the research to find out proper solution of
the problems And it will provide me accurate solutions and I will able to overcome from the
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problems’ i will properly do the research to find out proper solution of the problems And it will
provide me accurate solutions and I will able to overcome from the problems.
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REFERENCES
Books & Journals
Ardian, P., Hariyati, R.T.S. and Afifah, E., 2019. Correlation between implementation case
reflection discussion based on the Graham Gibbs Cycle and nurses’ critical thinking
skills. Enfermeria clinica. 29. pp.588-593.
Papadimitriou, A. and Ramírez, G. B., 2018. Conclusions and reflections on branding and
marketing in higher education. In Competition in higher education branding and
marketing (pp. 239-247). Palgrave Macmillan, Cham.
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