Professional Development Report: Teaching in Marketing Specialist Area

This report provides a comprehensive overview of teaching practices within a marketing specialist area. It begins by outlining the key aims of marketing education, including understanding the value of marketing in business and the importance of market selection. The report then describes the structure and aims of key qualifications, such as the HND in marketing, and explains how teaching approaches and preparations meet educational objectives. It analyzes the inclusiveness of planning and preparation, including lesson plans and curriculum management, and examines the use of teaching and learning resources, including new technologies, to meet individual learner needs. The report also explores collaboration with colleagues to develop teaching practices, reviews the effectiveness of the author's knowledge and skills, and identifies strengths, areas for improvement, and opportunities for professional development. The author emphasizes the importance of incorporating new marketing tools and techniques and continuous improvement through research and collaboration.

Teaching in own specialist
area

Table of Contents
2. Findings........................................................................................................................................3
Lo.1..................................................................................................................................................3
1.1 Explanation of the key aims of education and training in own specialist area.....................3
1.2 Analysis of philosophy issues related to the education and training in own specialist area. 3
Lo.2..................................................................................................................................................3
2.1 Description of the aims and structure key qualification in own specialist area...................3
2 .2 Describe the aim and structure of learning program............................................................4
2.3 How the aims of education and teaching is met by own approach and preparation............4
Lo.3..................................................................................................................................................4
3.1 Analysis of the inclusiveness of own planning and preparation approach...........................4
4.1 Analyse ways in which teaching and learning resources, including new and emerging
technologies, meet the individual needs of learners in own specialist area................................5
4.2 Analyse the inclusiveness of own use of teaching and learning resources in a specialist
area..............................................................................................................................................5
Lo.5.............................................................................................................................................5
5.1 Liaise with others within a specialist area to develop own practice....................................5
5.2 Review the impact of liaison with other teachers and trainers within own specialist area
on own practice...........................................................................................................................5
Lo.6..................................................................................................................................................6
6.1 Review the effectiveness of own knowledge and skills in a specialist area.........................6
6.2 Identify own strengths and areas for improvement in relation to practice in a specialist
area..............................................................................................................................................6
Strength.......................................................................................................................................7
Creative- I am very create in terms of teaching the students different subjects and topics of
marketing.....................................................................................................................................7
Area of Improvement..................................................................................................................7
Patience- I don’t have skills of patience so I have to improve that............................................7
6.3 Identify opportunities to improve and update own knowledge and skills in a specialist area
.....................................................................................................................................................7

REFERENCES................................................................................................................................9
2. Findings
Lo.1
1.1 Explanation of the key aims of education and training in own specialist area
The key aim of education and training in the marketing program specialist area is to make
students understand value and importance of marketing in business enterprises, defining the
importance of primary and secondary information in context to the marketing function of
business. This idea is also having the objective To make students aware above the three
important basis of market selection such as targeting, segmentation and positioning. This also
involves the aim of providing the brief information of product development strategy, marketing
mix, type of consumer behaviour and different mod of international trading.
1.2 Analysis of philosophy issues related to the education and training in own specialist area
In the specific area of marketing program education and training the major philosophy issues is
related to the information utilisation and retrieval. There are the various theories and
philosophies which make barriers for the marketing program and some terms and condition.
Such as confidentiality, which make barrier to the study and training of marketing program by
preventing the use of certain resources. All that is very important to have this philosophy issues
with Hindi marketing education program. Because this can help to prevent the ethical and legal
risk.
Lo.2
2.1 Description of the aims and structure key qualification in own specialist area
The key aim of HND in marketing is to develop the skills of students in both traditional and
digital marketing research. This qualification is having the aim of developing employability
skills in students. It is having aim to provide the best knowledge of consumer behaviour, sales
and management. The structure of this key qualification in the specific area of marketing is
involving, HNC marketing communications unit in 1st year. Then it further involves the different
units of marketing such as commercial law of marketing, integrated marketing, international

marketing etc. Once the course get completed career award of this program will prepare the
student for employment in marketing and business as a executive and manager.
2 .2 Describe the aim and structure of learning program
This marketing education program is structured to meet the student of secondary and post
secondary, prepare for the management of different task and function of business related to the
product and services flow. This learning program is having aim to providing all essential
knowledge to the students related to the marketing with in the selected time period of HND.
2.3 How the aims of education and teaching is met by own approach and preparation
In order to you achieve the aims of education and training as a teacher that is the responsibility to
develop effective approach and preparation, student learning through different range of
assessment and projects. My own approach is to give the student’s responsibility of group project
and assessment different units of the marketing research. This group project of marketing
research help to achieve the education and teaching objectives, by improving their problem
solving, communication, innovation, and research skills along with Improvement of knowledge
related to real and online market factors.
Lo.3
3.1 Analysis of the inclusiveness of own planning and preparation approach
As a teacher of marketing program that is important to have a best lesson plans, so in context to
that for the effective understanding and learning of student the lesson plan is well organised with
all important topic of study. That is involving intro of the marketing then marketing unit of
teaching along with assessment plan related to that. This lesson plan proceed weekly with
continuous changing topic of marketing unit along with the new assessment plan related to the
new topic.
3.2 Explain how own approach to the planning and preparation of a learning programme in own
specialist area used to manage key curriculum issues, including the role of new and emerging
technologies.
Marketing is the biggest unit of education which is involving the several subunits and it’s
continuously developing with the introduction of new marketing tools and techniques. So due to
this as a teacher the major problem is curriculum management issues by incorporating all new

tools and techniques of marketing studies in in that. So I manage These issues by using the
proper research methods to get updates of all additional marketing topics and techniques. Then I
make my lesson plan according to that.
Lo.4
4.1 Analyse ways in which teaching and learning resources, including new and emerging
technologies, meet the individual needs of learners in own specialist area.
At this modern era there are the various ways of teaching and learning resources along with the
new emerging technologies which helps to meet the individual needs of learners and the special
area of marketing. Such as Digital Simulations And Models, better Communication, Advanced
Research, Effective Assessments, Learning At One's Own Pace, Fun Learning, Online Groups
Collaboration, social media analytics, Google analytics etc.
4.2 Analyse the inclusiveness of own use of teaching and learning resources in a specialist area.
I have involved some effective tools and resources of teaching in my lesson plan related to the
specific area of teaching. Such as Digital Simulations, creative assessments, projectors for visual
understanding, online group collaboration and advanced research.
Lo.5
5.1 Liaise with others within a specialist area to develop own practice.
As an teacher that is impotent to work on the continuous improvement of own teaching
practices and one of the best way to do this is collective preparation and development of skills
with colleagues by making the clear group goals, implementing flexible group, promote open
communication, development of teachers group role and creating pre and post test planning.
5.2 Review the impact of liaison with other teachers and trainers within own specific area on
own practice.
Liaison with other teachers in the area of marketing studies helps to developed effective
strategies of teaching with innovative ideas and plans. This help to make effective research and
development of the best teaching plan by incorporating new ideas. By help of this the
assessment of student get easily manage with aim of marketing skills development.

Lo.6
6.1 Review the effectiveness of own knowledge and skills in a specialist area.
I am having the higher qualification of marketing along with the certification of marketing
training, which has added the experience of marketing in my teaching career. Due to the
experience of marketing training and education I can effectively teach the students about
different aspects of marketing and business. Along with this I am having the different skills of
teaching and marketing such as communication, leadership, creative and problem solving. All
this knowledge and skills add at the best experience of marketing which help me to effectively
educate the students and this marketing qualification program.
6.2 Identify own strengths and areas for betterment in relation to practice in a particular area.

Strength
Creative- I am very create in terms of teaching the students different subjects and topics of
marketing.
Empathy kindness – As a teacher that is important to guide the students with kindness and I
am having the skills.
Discipline
Fairness
Area of Improvement
Patience- I don’t have skills of patience so I have to improve that.
Lack of technological knowledge related to marketing- I have to do more research and work
on improvement of that.
Lack of work life balance- I have work on my time management skills in order to balance the
teaching and personal life.
6.3 Analyse opportunities to improve and update own knowledge and skills in a specific area
Staff action plan When Achieved progress
New online teaching
techniques
Conferences
I have to improve my
teaching techniques by
adding the knowledge of
online teaching technique.
Formal conferences are the
I have to achieve this within
two months.

Independent research
opportunities to increase the
knowledge of teaching by
performing among the other
professional teachers. With in
in one month.
I have to make multiples of
independent research with 1
month improve my
knowledge about the new
technology of teaching in
context to marketing.
Achieved.
1 month is remaining for its
achievement.

REFERENCES
Books and Journals
Paul, P., 2019. A gap analysis of teaching marketing ethics: Desired versus current state. Journal of
Education for Business, 94(7), pp.460-470.
Adhikari, A. and Roy, S.K. eds., 2017. Strategic marketing cases in emerging markets. Springer.
Elhajjar, S., 2021. Digital marketing jobs: What are recruiters looking for?. Journal of Education for
Business, pp.1-7.
Kemper, J.A., Ballantine, P.W. , 2020. Sustainability worldviews of marketing academics: A segmentation
analysis and implications for professional development. Journal of Cleaner Production, 271,
p.122568.
Bayat, R. and Benia, L., 2020. The Impact of Green Supply Chain Management for Environmental
Capabilities and Strategies on Improving the Performance of Thermal Power Plants. Journal of
Strategic Management Studies, 11(42), pp.119-140.
Androff, D., Fike, C. and Rorke, J., 2017. Greening social work education: Teaching environmental rights
and sustainability in community practice. Journal of Social Work Education, 53(3), pp.399-413.
Capel, S., Lawrence, J., 2019. Surviving and Thriving in the Secondary School: The NQT's Essential
Companion. Routledge.
Thomas, M., Rees, B., Evans, G.E., 2020. Teach Beyond Boundaries: The Conceptual Framework and
Learning Philosophy of an Innovative Initial Teacher Education Programme in Wales. Wales
Journal of Education, 22(1), pp.114-140.