This report, prepared for BUS113, examines the multifaceted aspects of professional practice and research within the context of leadership management, specifically focusing on the travel retail sector and the company Durfy. The assignment comprises three key elements: a research essay analyzing the role of a manager at Durfy, a digital showcase reflecting on personal skills and experiences, and a personal development plan outlining strategies for career advancement. The research essay delves into the dynamics of the duty-free market, the skills required for a managerial role, and the competitive landscape, including Durfy's main competitors. The digital showcase employs a reflective model to assess personal strengths and weaknesses, while the personal development plan sets forth actionable steps for skill enhancement and career progression, emphasizing areas such as leadership, ethical decision-making, and team building. The report underscores the importance of adaptability, analytical skills, and ethical leadership in the dynamic environment of the travel retail industry.
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